The Top 3 Things You Need To Have In your Headline
When you're writing a sales letter or creating a landing
page for your site, one vital thing you definitely need to
have is an extremely good headline. What a good headline
does is to help capture the attention of your visitors,
increase the length of customer visits, improve your
website conversion rate, increase the number of your
subscribers and more.
In a powerful headline, as in copywriting strategies, you
need to tap into your customer's emotions. In order to do
this your headline must have a huge impact on your visitors.
Thus, the top 3 things you need to have in your headline
1. Make It Credible
Ask yourself if your headline is credible. Consider a
headline like this: "Lose 10 Pounds In Two Days! Normally
only a small amount of people will believe that headline if
it comes with a good body copy. However, do you think a
majority of people will bother to read the body copy with
that kind of headline? As you can see, credibility matters
on whether the headline makes sense to the reader.
2. Does It Invoke Curiosity?
Your headline has to make your visitors curious about what
you have to offer. The more curious your headline is, the
more your visitors want to know what product it is and how
much impact it can have on their lives.
Curiosity makes your readers head on over to your sales
letter, where they can read and feast their eyes and minds
on the product and its benefits.
3. Is It Benefit-Driven?
Your customers want you to answer this very important
question, which is 'What's In It For me?' This is the first
and foremost question you have to answer before you fill up
their head with even more benefits that can make them
excited and whip out their credit card to get your product.
Customers want to know how the product can improve their
way of life. People normally get sensitive when they have
to impart with their money, so they want to know what the
product can do for them in exchange for their money and if
the product is worth to buy.
These top three strategies for your headlines can help play
a huge part in giving your customers a good first
impression of your product. This is what your customers
need as an assurance that your product is not a sham and
that it is something authentic.
About the Author:
Jo Han Mok is the author of the #1 international business
bestseller, The E-Code. Unlock the code for unlimited
online profits for yourself by visiting his website today