Earning Ecommerce Cash: Starting an Online Business
There are many reasons why, each day, thousands of people are
drawn to the idea of starting an online business:
* Existing business owners can increase their potential
customers to include millions of internet users,
* Home-based entrepreneurs can cost-effectively advertise their
products and services and build huge prospect lists, and
* All business owners can take advantage of online services that
not only help to automate the sales process, but also develop
lasting customer relations.
The complexity of starting an online business depends, to a large
extent, on the degree to which off-the-shelf solutions are used
to implement the sales process.
An initiate into online marketing can register a domain and
upload a web page featuring products and services, and manually
process orders and customer contacts.
At a minimum , a business owner or home-based entrepreneur must
complete the following steps:
1. obtain a domain name from any one of many domain-name
2. purchase web-hosting from a hosting service,
3. build and upload the web page,
4. manually take orders and payments, and
5. manually deliver products or services.
The proposition of, "Build it and they will come," made famous
by the movie "Field of Dreams," is not generally true with
respect to marketing with a web page. In order to achieve sales,
prospective customers must first find the web page and then spend
enough time on the page to absorb the sales message.
A web designer's use of HTML techniques can help insure that a
web page will be cataloged by internet search engines and be seen
in search results.
Traffic exchanges, blogs, and article submissions can be used to
"drive" traffic to a web page.
Carefully crafted and placed squeeze pages can be used to
interest--at a glance--a web surfer enough to take a closer look
at a product or service. Once web surfers are exposed to a well
crafted squeeze page, they can be induced to submit a name and
email address. After submitting their contact information,
interested prospects can be sent additional information:
autoresponders are typically used to automatically deliver the
information and to help build prospect lists.
Once web users find their way to a web page, a payment gateway is
often used to collect a customer's payment.
Elizabeth Adams has been writing direct sales copy since the
early 1990's, when she employed several people to handle mailings
and product fulfillment for her postcard marketing business.
Elizabeth learned in direct mail how to tweak her sales copy on
the run and improve her sales conversion by as much as 400% in
only one mailing. She learned how to write a great headline and
effective sales copy. Get "Great Headlines — Instantly" today
to learn how to do for yourself what Elizabeth learned in the