Peak Cycles Are Driven by Timely Content
Free-Reprint Article Written by: Bill Platt
(Revised for 2008) The very first time I had ever experienced
this phenomena online was in December of 1996. In those way-back
days, I ran a site focused on selling Christian t-shirts. Back
then, I had posted Christian-based poetry on my website to draw
traffic to the domain. Over the two days leading up to Christmas
and the two days following Christmas, I had served as much
traffic as I had in the previous nine months of existence!
Fast-forward to April 15th, 2004. I currently have more than one
dozen articles on my website dealing with 401k retirement funds
and 401k tax issues. These articles are the third most frequented
topic on my site as the traffic is generated from the search
engines. Beginning on April 12th, my site traffic started to
climb beyond its average level. It then peaked on April 15th. Of
course, the vast majority of this traffic was visiting my site to
find my tax related content.
Although the traffic to these tax resources comes from many sites
beyond just the search engines, as many people have linked to
these articles, one site in particular is a tax-related site for
one of my article distribution clients. My client had decided to
leave his articles off of his site, and to link to his articles
on my domain. Between April 12th and April 15th, my site received
448 unique visitors from my client's domain alone.
(www.investsafe.com/articles.html) On the April 15th 2004,
my site served 90% more visitors than is average on any given
day. Four years later in April of 2008, the tax articles on my
website generated another 600 visitors to my website, during the
tax-time window.
So the lesson I have learned here is that if I have date targeted
materials on my site for several different dates, I can actually
draw more people to my site during these peak time periods. While
the time-dated traffic may not generate immediate sales, it will
allow me to garner more name recognition in the marketplace. Over
the long haul, this extra recognition serves to generate more
referral traffic that has proven to be the foundation for the
longevity of my business model.
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Bill Platt has been engaged in article marketing since 1999
and has offered his services to others since 2001 as a article
marketing service provider. He offers article ghost writing and
article distribution services, to his clients, many of whom have
been with him since early 2002: www.thephantomwriters.com
He has written an ebook to teach people how to be as successful
with article marketing as he has been. The book has received
many excellent reviews. Learn more about his ebook at:
thephantomwriters.com/ebooks/article-marketing-traffic.html
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