"Hey, It's a Bird, It's a Plane - No, It's Twitter"
What's one of the most popular social activities
on-line lately? If you said "Twittering", give
yourself a gold star for paying attention. Twitter
is a communication and networking tool that's huge
with many Internet Marketers, and growing quickly.
It's everywhere, and everyone is talking about it.
So what is Twitter and why should you care? It's
very similar to instant messaging. You set up a
profile, people can choose to "follow you", and
you can choose to follow others. You send short
text messages to your "followers", called "tweets".
The messages are short, no longer then 140 characters
and are centered around the theme, "What are you
doing now?" With such a small space you'll have
to learn to be very creative.
So what's the benefit of having people "follow"
you around? Well, you can use Twitter to keep
in touch with your customers, use it for branding
purposes, send out links to your latest blog posts,
tell folks about anything that may be new with
your company or website, or offer special discounts
or sales on your products/services. You can even
tap into your follower's mind by asking them
questions, or sending them links to on-line surveys.
The possibilities are really endless. Think of it
as a two-way communication channel between you
and your customers (followers).
When it comes to your posts, you want to keep
the tone friendly and informal. Don't annoy
people by sending out too many messages too
often. Make sure whatever you send is useful
or informative. Don't send too many self-serving
messages or your followers will unsubscribe as
quickly as they subscribed.
When you register at Twitter and start to follow
people, you can elect to receive messages via
your cell phone as a text message, through
your instant messaging account, or you can
just log into Twitter to view all your messages.
You can also receive notifications via email.
You can set individual notification preferences
for each person you choose to follow. If you
choose to receive text messages on your cell
phone, remember you'll be charged per your
cell phone plan for each incoming message.
Be careful when choosing a username, as it
will become part of your url, which looks
like this "http://twitter.com/username"
If you're a company, you may want to use
your business name to help in your branding
efforts. You can also upload your company
logo, or a picture of yourself and write a
one line bio with your url. Again, it's a
small space so be creative.
So with Twitter being all the rage these days,
plenty of add on applications have sprung up
to extend Twitter's usefulness. Let's review
some of your options:
Numerous tools to download for other ways
to send and receive Twitter updates.
Takes your blog posts and sends them to
your "followers" automatically.
Add to your webpage or blog to allow others
to send your url to their Twitter followers.
A place to share your cell phone photos.
Send gifts to your friends.
Archive your "tweets" on your Blog.
Send Twitter tweets from your PC.
Share photos on Twitter. Post with your
cell phone or through the site itself.
Share files on Twitter, including images,
videos, music and more.
Taking this all into consideration, I'm sure
you can see how Twitter could be very useful
when it comes to marketing your Internet business.
If not, at the very least it's a lot of fun. So
what are you waiting for? Get out there and start
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