California Offers Great Opportunities To Small Business Owners
California is huge market waiting for new companies to satisfy
the needs of its residents. With a population of 36 million in
the State of California, and more than 11 million people in its
15 largest cities, California certainly offers real hope to those
who desire to sell products and services in California.
Growing Markets Offer Huge Potential To The Vending Industry
As they say in real estate and business, the three most important
factors leading to success are Location, Location and Location.
In the vending industry, one of the most important factors
leading to financial success is the location where vending
machines are placed. In many locations, the current service
provider will maintain their position as the location provider
for the long-term.
This is why growth-economies are the ideal environment for people
engaged in the vending industry. As new apartment complexes go
up, an opportunity exists to get the contract with those
apartment complexes to provide vending services. As new shopping
centers and laundry mats are built, a huge opportunity exists to
provide products in those markets as well.
There Are Few Barriers Into The Marketplace
Often vendors tend to provide their own barriers to growth. They
look to the locations where it would be ideal to place their
vending machines, and see that their competitors have the markets
sewn up.
But, there are actually two ways for the startup vendor to enter
into the vending market.
First, if a vendor puts themselves in on the ground floor as new
locations become available, then the vendor will be able to
introduce equipment serving products in a number of product
lines.
Second, if a vendor finds themselves competing against
well-entrenched vendors, then the new vending machine
entrepreneur can squeeze into the market by providing products in
existing locations that the other vendors are not offering. For
example, if a current location offers soft drinks and snacks, it
may be possible to also offer sandwiches, coffee and energy foods
in those locations as well. If the other guy isn't offering
those types of products, then you will find a means to leverage
your machines into that location.
About Vending Routes
According to polling by Vending Times, the average vending
business serves 4.9 product lines and has an average of 3.9
routes.
When you stop to realize that the average vending route can be
completed in only a few hours, the average 3.9 routes seems to
indicate that the average vendor builds his or her business to
the point where he or she will work no more than 40 hours per
week.
Depending on the vending machines and locations, refilling the
machines could be a weekly affair or a daily affair. It really
varies from location-to-location and machine-to-machine.
Some vending companies restrict themselves to a geographical
location; while others limit themselves to company break rooms or
apartment complexes.
Depending on the location, a vendor may be able to pull the truck
directly to the machines, or perhaps a dolly will be required to
move the products through security to the inner-sanctum of a
business.
Seeing Productivity Improvements Through Technology
In a report produced in Vending Times, 2007 was a year for
expanding vending machine technologies. 60% of all vendors
upgraded their currency handling equipment and 5% of vendors
added remote monitoring to their machines.
Imagine the potential that remote monitoring could add to your
vending business. You will know when you don't need to restock
as well as knowing precisely when you do need to restock to keep
the money flowing into your business.
Other benefits will surely be realized by remote monitoring
systems, as the vending route manager will have more real-time
data available to them to better manage the growth of their
business.
Only 2% of vendors added the new cashless systems to their
machines, but that is probably due more to the added security
costs connected with this kind of equipment. Cashless vending
machines certainly offer great potential for tomorrow, although
acceptance of this equipment industry-wide is still small.
The greatest benefit of cashless vending machines is the ability
to put machines into high crime areas, without concern of
providing a cash drawer for thieves to break into.
Regions Of Fast Growth
The economy of California produced 1.812 Trillion dollars in
2007. By itself, California is responsible for 13% of the gross
domestic product (GDP) of the United States.
If you did not realize it, California's economy is bigger than
the economies of most countries. In fact, in 2006 only eight
countries had a larger GDP than California.
For the future, California's economy continues to look bright.
Its exports a considerable portion of its local production: $134
Billion in 2007; $127 billion in 2006; and $117 billion in 2005.
With exports growing at such a pace, it is sure that California
will continue to provide enormous wealth and opportunity for
growth to its residents and local businesses.
Since the spring of 2005, the CA economy has maintained a 4.3%
growth in its economy from year-to-year.
Vending Is A Smart Move
According to the Small Business Administration, 65% of new
business startups will fail. But amazingly, only 5% of vending
businesses fail. This is the best reason to get started in a
vending business of your own.
Traditionally, most vendors start their vending business as a
part-time business to supplement their job income. Most of these
new startup vending business people will make the transition from
job to full self-employment within just two years.
Whether someone gets started in this industry with 30, 60 or 100
machines, it is an industry that is really inviting to new small
business owners.
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Lou Gubitosa is the owner of www.VendingSystems.com.
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