These 10 SEO Tactics Bring Me Over 2000 Visitors Daily
No matter how hard some people try to mystify SEO, it is not as
complicated as many would lead you to believe. Despite all the
techno jargon that many in the field will throw at you: SERPs,
SEM, PageRank, Keyword Density, Vertical Search, Algorithms...
SEO is really simple to do if you understand some basic concepts
and follow some easy steps.
Search Engine Optimization is getting your content listed in all
the top positions in Google, Yahoo and MSN for your targeted
keywords. When someone does a keyword search in a search engine
for your particular subject or niche - you want your site or
content to be at the top of the list.
Here are 10 SEO tactics that have worked and are working for me
at this moment in time. I make this clarification because you
must understand search engines, especially Google, are constantly
redefining how they rank pages. Here are my favorite tactics and
1. Quality Content is and always will be your number one factor
for getting high rankings and keeping them. You must understand
search engines are simply businesses who supply a product like
any other company. That product is information. They must offer
quality results to anyone using their service to solve a problem,
answer a question or to buy a product. The more relevant, the
more targeted the search solution they return, the higher the
overall quality of their product and the more popular their
search engine will become. Providing quality content is vital for
2. Keywords are your number one tools for achieving high
rankings. You must understand keywords and how they work on the
web. You must know how many searches are made each day for your
chosen keywords. Sites like Wordtracker and Seobook will give you
a rudimentary number of searches. Design your pages around your
targeted keywords and don't forget to do some deep-linking to
these pages on your site. Find and build backlinks to these
interior keyword pages and not just to your home page or domain
URL. Picking keywords with medium to low competition has worked
out well for me. So too has using the more targeted and higher
converting "long-tail" keywords been very beneficial for me.
3. Onpage Factors and site design will play a major role in the
spidering and indexing of your site/content. Make sure all your
pages are SEO friendly, made sure all your pages can be reached
from your homepage and no pages should be no more than three
levels away from it - keeping a sitemap listing all your major
pages makes the search engines happy. Make sure you have all your
meta tags such as title, description, keywords... are all
optimized. (Title = around 65 characters, Description = around
160 characters) Remember, your title and description should not
only be keyword targeted but these are the first
contact/impression anyone will see of your site - make sure you
use them to draw and entice interested visitors to your site and
content. Also make sure your title and URL are keyword matched
for maximum effect. Having your major keyword in your Domain Name
also helps, using a pike | to separate different elements of your
title has helped my rankings, so too does having your keyword in
the first and last 25 words on your pages.
4. Google will send you the most qualified traffic so concentrate
the majority of your SEO efforts on Google. Don't ignore Yahoo!
or MSN but Google is king of search so give it the respect it
deserves. With its new browser, Google's influence will only
grow stronger so you must optimize your pages for Google. Use
Google's Webmaster Tools and Google Analytics to fine-tune your
pages/content for Google. I also use Google Alerts to keep up on
my niche keywords and for comment link-building on the newly
created pages Google is indexing.
5. Link Building is still the most effective way to boost your
search rankings. Make sure you get backlinks from relevant sites
related to your niche market and make sure the 'anchor text' is
related to your keywords but don't ignore the text and overall
quality of the content linking to you. The anchor text is the
underlined/clickable portion of a link. Don't forget linking is
a two-way street, make sure you link out to high quality, high
ranked relevant sites in your niche.
6. Article Marketing is a well established method of getting
quality backlinks and it still works. Writing short 500 - 700
word informative helpful articles with your backlinks in the
resource box is still very effective for getting targeted traffic
and backlinks. Longer articles have also worked for me and I use
an extensive network of distribution including SubmitYourArticle,
Isnare, ThePhantomWriters... plus other major online sites.
Don't forget the whole element of blogging and RSS feeds in your
article distribution. And always remember you're also using
these articles to pre-sale your content or products. Don't
forget to leverage sites like Squidoo, Hubpages... to increase
your rankings and traffic.
7. Onsite Traffic Hubs have worked extremely well for me. These
traffic hubs are whole sections of your site devoted to one
sub-division of your major theme. For example, if you have a site
on Gifts, then wedding gifts could be a separate section. This
would be fully fleshed out with extensive pages covering
everything dealing with wedding gifts - a self-contained keyword
rich portion of your site on wedding gifts. Works similar as a
sub-domain but I prefer using a directory to divide it up, such
as yourdomain/wedding_gifts. (Most experts suggest always using a
hyphen in your urls but underscores have worked fine for me.)
Search engines love these keyword/content rich hubs but keep in
mind you're creating content to first satisfy your visitors.
8. WordPress blog software is extremely effective for SEO
purposes. WordPress software is easy to install on your site even
if you have no experience with installing server-side scripts.
Besides search engines love these highly SEO friendly blogs with
their well structured content and keyword tagging. I have at
least one of these on all my sites to draw in the search engines
and get my content indexed and ranked. I also use Blogger (owned
by Google), Bloglines and other free blogs to help distribute my
9. Social Bookmark/Media Sites are becoming very important on the
web. These include a whole range of social sites like MySpace,
FaceBook, Twitter... media news sites like Digg, SlashDot,
Technorati... you must get your content into this whole mix if
you want to take full SEO advantage of Web 2.0 sites. You should
be joining these sites and using them. It's time consuming but
it will keep you in the swing of things. One simple thing you
must do is to put social bookmark buttons on all your pages so
that your visitors can easily bookmark your content for you. You
can use a WordPress plug-in or I like using a simple free
site/service from Addthis.com which gives me a simple button to
put on all my content.
10. Masterplan! Many webmasters and site owners forget to develop
or have an overall masterplan/strategy when it comes to SEO. You
must have an understanding of what SEO is and what it can do for
you and your site. More importantly, you just don't want SEO -
you want effective SEO. In order to achieve effective SEO you
must have three things: Relevance, Authority and Conversions.
First, your content/site must be relevant to the topic or niche
area you're pursuing - your content must fit in and be related
to all the other sites in your niche. That's why closely themed
sites do so well in the search engines, they give only relevant
content to what's been searched for or discussed.
Second, your content/site must be perceived as an authority site
on your subject or niche. Establish this authority position and
the search engines will love you and your content. One way is to
develop this authority, besides offering superior content, is to
form links/partnerships with other perceived authority sites in
your field. Always strive to make your site an authority site -
tops in your niche - the one site everyone has to check before
drawing or forming a conclusion.
Third, conversions should be your main goal of any SEO efforts
because you want to convert your targeted traffic into site
members, subscribers, buyers or just repeat visitors. If you're
into online marketing, conversions will be the most important
element of the whole SEO process because you want buyers, not
just visitors coming to your site.
Most of all, you must convince yourself Search Engine
Optimization is not difficult, nor is it the equivalent of the
online bogeyman as many would like you to believe. Used
effectively, SEO can give you the targeted traffic you're
seeking, just follow some of the outlined steps/tactics listed
above and you will have SEO working for you and your site in no
time at all.
The author is a full-time online marketer who has numerous
websites. For the latest web marketing tools try:
If you liked the SEO tips above, why not try this Free 7 Day
Traffic Course here: www.marketingtoolguide.com
Copyright (c) 2008 Titus Hoskins.