Avoid Keyword Suicide in Your Network Marketing or Online Business
If you're involved in Network Marketing or MLM - same thing,
different verbiage - one of the biggest challenges you will have
is driving traffic to your web site. Now this could be your
product site or you business opportunity site.
In many Network Marketing companies (if not all), you are given
replicated web sites to send traffic too. However, there is one
basic problem with that, and that is... they are replicated web
sites. Your website looks exactly like the website of the other
people participating with the same company. Your websites look
alike, and its keywords are exactly the same. The only difference
between your site and that of your neighbor is that you might get
to brand your website with your own name. (What most companies
fail to tell you is that the search engines frequently ignore
The most successful Network Marketers know that a replicated web
site is all fine and good, but if you want to have control over
the amount of traffic you send to your product or opportunity web
site, you need to have a domain of your own.
The basic cornerstone of any web site is the keywords that the
search engines are going to use to index your site. If you are
using a replicated web site, the keyword structure is usually
very generic and not site specific - that is the reason why
search engines ignore replicated websites.
In order to have a successful web site, you need to have control
over your site, starting with the keywords of that site and the
links that lead to your sales pages. Besides that, you might have
more than one network marketing opportunity to promote, and you
cannot promote other opportunities from your replicated websites.
But the trick, for the lack of a better word, is NOT to fight to
rank in the search engines for the same keywords everyone else is
This would be "keyword suicide".
Every boy and his dog are probably fighting to rank for the
keywords: MLM, Network Marketing, Home based Business, and so on.
Great keywords like these are all but impossible to achieve a
number one listing through the organic search results (free
listings in the regular search results). People who are expending
their resources trying to rank for these very competitive
keywords will usually go broke, before they achieve their goals
or any profits.
You should understand that you don't need the "big gun key
words" to drive a huge amount of traffic to your website, and
therefore to what you are promoting. Start with what is called
"fringe keywords". These are less-searched keywords that are
still target-specific keywords for whatever it is that you are
trying to promote.
Think about it, you can become a big fish in a little pond, if
you target keyword phrases that the others have not thought of or
that others did not consider worthwhile. But, if you target 100
to 200 fringe (smaller searched) keywords, which are averaging
1500 queries per day, and you multiply that by the 200 keywords
your rank for, then all your targeted keywords are now getting a
combined daily query of 300,000 queries a day.
By targeting lesser-searched keywords, your chances of being
listed on the first page of the search engines just went up
ten-fold, maybe even one-hundred-fold. Just imagine having a
first page listing on 100 or 200 search engine results pages for
these lesser-searched keywords; how do you think that would
affect your website traffic? I will tell you from personal
experience - it could be huge!
So where do you start?
Well if you are like most people, you head to
www.Google.com, www.Yahoo.com or even
www.MSN.com and start researching keywords. You punch in
keywords, to see who has the first page listings and then head to
those sites, and check out their keywords by viewing their source
Let me ask you a very important question: "Do you want to work
hard, or do you want to work smart?"
Most people will choose the path of least resistance and choose
to work smart, unless they simply do not know any better.
Doing keyword research is time consuming and it is hard work, so
to make your job faster and more efficient; instead of going to
Google, Yahoo and MSN to research keywords, you should be heading
I know you have probably never heard of Widow Search, but I will
tell you now: if you are trying to do keyword research, you
should forget about www.WordTracker.com and all of those
other paid keyword research tools. I have found in my own
experience that the keyword research tools are generally flawed
and offer me only one piece of information that I cannot get from
Widow. The one missing component is the estimated search traffic,
but if you are targeting "fringe keywords", then the volume of
search is a really small consideration in your strategy.
Widow.com is a Meta search engine. With one click of a button,
you can get the listings for your keywords from Google, Yahoo,
MSN, www.DMOZ.org and www.AllTheWeb.com
Here's how Window.com works: like most Meta search engines,
Widow does not own the database; it creates what is known as a
virtual database. It takes your request, in this case your
keyword research request, to several other search engines and/or
databases and aggregates the results into a single list and
displays them according to their source.
Not only does Widow provide you information for your query from
multiply search engines, it also has a Cluster Search feature.
This feature is set as the default search setting; you can turn
it off and just have a blended search if you prefer, but once you
understand the power of a clustered search, I don't know why
anyone doing keyword research would want it turned off. You can
also set the number of result views per page.
Here's how the clustering feature is a huge time saver and its
many advantages. Let's use the keyword phrase "Network
Marketing" as the phrase that you wish to do keyword research.
Currently when I type in "Network Marketing", it is showing the
top 10 results from the multiple search engines Widow accesses,
but on the left hand side of the page is my Cluster Search
Results. My cluster search results has provided links for the
Resources, Company, Multi Level, Companies and Income; there are
more, but these are the top five cluster results. In addition,
within each one of these results are even more results. Now many
people say that all a cluster is doing is to attempt to display
themes within your results. Yes, that is true and that is a good
thing. Remember, the strategy I am talking about here is to find
the keywords on the "fringes" of the primary keyword phrases,
so themed results will allow you to uncover those fringe keywords
more quickly and efficiently.
The cluster search results allows you to drill down into the set
of your results and to do it all from one search engine and one
Here is the other huge advantage of using a Meta search engine
like Widow, over let's say Google (the big boy on the block).
Meta search engines like Widow clear away all the clutter and
paid listings that are found on search engines like Google, Yahoo
When you think about it, all of these search results on the big
three search engines are competing for space and the attention
from the user, for its paid advertisers. Web crawlers are
influenced by cross-linking, Google-bombing
(en.wikipedia.org/wiki/Google_bomb), and the efforts by
commercial webmasters to skew the PageRank (link popularity)
scores. Therefore, the result given back to you is not a true
picture of the available information, because of all the
influential factors that are typically associated with search,
can be manipulated by commercial enterprises.
However, a Meta engine like Widow must combine the search results
and average those results (votes) from the related search engines
to reveal more comprehensive and accurate results. Moreover, to
keep the search result as unbiased a possible, Widow does include
many paid search listings.
This benefits the user by eliminating duplicate hits and grouping
the most relevant results at the top of the list. You are now
doing a more efficient search of the web, and you're doing it
with one search engine. Given that the Widow Search tool also
incorporates Clustered Search Results and Similar Terms in its
search results, the network marketer will find the task of
keyword research greatly simplified and more comprehensive, than
keyword-research gathered from another source. And more
beneficially, Widow Search is a free service, available not only
to webmasters and network marketers, but also to the general
So I ask you again "Do you want to work hard or work smart?"
Once you have used Widow Search as often as I have, you will
finally understand that the old way is the "working hard" way
and Widow Search is the "working smart" way. Check it out. I am
sure that after you have used it a few times, you will agree with
me on this one.
Trey Pennewell is a writer, who writes about online marketing.
Learn more about our Pay For Results SEO services at:
Trey also manages article approvals at the free article
directory located at: www.techcentralpublishing.com