Linking Campaigns: Consistency Is The Key To Success
Many webmasters understand the importance of creating back links
to their site. They understand that creating back links is one of
the most important things they can do to increase the search
engine results placement (SERPs) for their website. However, what
most webmasters fail to understand is that they need to create
back links needs on a consistent and regular basis.
Pro's and Con's of Using Reprint Articles as a Back Linking
One popular and efficient method of creating back links is to
submit original, good quality articles to publishers and
webmasters. Most serious internet marketers utilize the services
of a number of article distribution services to help them get
their articles to people interested in using reprint articles.
Creating original articles, and adding an authors box with a link
back to your site, has become one of the preferred methods of
generating back links for many webmasters.
The problem that arises from this link building strategy is that
a webmaster will write, or hire a writer, to create a large
number of articles. The webmaster will then insist that all of
these newly created articles be sent out immediately. Submitting
all of these articles at one time, say within a week, will
devalue the links that you are creating with the articles.
Imagine submitting 100 or 1,000 articles in a single week to a
variety of sources. What do you think the response will be from
the websites and newsletters that accept free reprint articles?
Often times the results are quite poor and leave the webmaster
disappointed with the low number of back links that are created
from this link building campaign.
Why Bombardment Does Not Work
I actually operate a website that accepts free reprint articles
and many webmasters submit to it in hopes of getting their
articles published on it. If one source submits a ridiculously
large amount of articles at once, I generally delete all of these
articles and publish none of them! The reason for this? Mainly, I
do not want my website to appear to be a website for the
submitter. In other words, I do not want my website to appear to
be overly-associated with the submitter's website.
Now let's say that a submitter tells the article distributor to
submit 10 articles a week over the course of two and a half
months. This will often result in a much higher publication rate
and, consequently, a larger number of back links to the
Imagine being the publisher of a newsletter or ezine and opening
your inbox to find that the same person has submitted 1,000
articles to you in one week. What do you think your reaction
would be? Would your reaction be to block this author from your
inbox? Would you try to publish 100 of the articles in your
weekly newsletter? As you can see, overwhelming the sources that
accept your free reprint articles will often backfire for you as
a internet marketer.
Building a First-Class Reputation
Spreading out the distribution of your articles actually creates
a positive impression with the sources to whom you are submitting
articles. With the website that I operate, I have come to know
who my regular submitters are and the quality of their work. It
is common for me to publish the articles submitted by a writer or
webmaster that has consistently shown that he or she submits
quality work. This person has shown me in the past that he or she
is not only a good writer, but is also submitting relevant
The Rule of 7 in marketing suggests that after a person has seen
your name 7 times, that they will come to recognize your name as
an authority and a trusted source. What this means to you, as you
distribute free reprint articles, is that a publisher becomes
more likely to use your articles after he or she sees your name
on a consistent basis and comes to recognize you as a person that
submits quality articles.
Consistency Is The Key
There has also been a good deal of discussion that search engines
prefer seeing submission of content and links on a regular,
consistent basis. Following this thought, it is better to get one
link to your site, once a week, rather than 52 links to your site
in one week. While you will enjoy a surge in rankings temporarily
if you create a number of links at once, you will likely not get
the full benefit of those links in the long run.
If you were to get 52 links in a week, a search engine might
think that you are going to create 52 links a week every week.
When they see that you are not creating any more links for the
rest of the year, you will penalized by your search engine
You should determine how frequently you can develop content, and
then set your distribution schedule accordingly. If you can only
create one article per month, then you should only distribute one
article per month. One per week, one per month, your frequency is
not important. What is important is your consistency.
Matt Cutts Proves The Importance of Consistency In A Case Study
Creating links is much the same as creating content for your
website. Consistent updates to your website will increase your
search engine results placement, whereas simply sticking hundreds
of pages on your site at once and never updating it will hurt
Matt Cutts recently made mention in a video on his blog about one
such case here:
video.google.com/videoplay?docid=3583760678227172395 . He
gives an example of a website that launched with millions of
pages, and he shows how this attracts the scrutiny of the Google
team. He recommends that it would have been much better to submit
a few thousand pages at a time, instead of rolling out millions
of pages on launch.
This thought process should be applied to creating links as well.
The bottom line is that consistency is the key to success, when
it comes to creating back links to your website. Create a
consistent back linking pattern and you will see better results
from the search engine ranking algorithms.
Trey Pennewell is a writer, who writes about online marketing.
Learn more about our Pay For Results SEO services at:
Trey also manages article approvals at the free article
directory located at: www.techcentralpublishing.com