Easy Way To Change Multiple Ads on Your Google AdWords Campaign
Easy Way To Change Multiple Ads on Your Google AdWords Campaign
Help With Changing Your Google AdWords Ads
So, you have a Google AdWords account. You may have
multiple Ad Goups and each Group may have multiple Ads. Did
you know you can change all of your Ad Group Ads at one
time? Many do not know about this or they are not sure how
to use the AdWords Editor. I will show you, step by step,
how to use the editor. This will change all or one of the
ads on your account easily.
The first step is to download the Google AdWords Editor on
to your computer. You can find the Editor on Google search
or in your account. Once this is completed, open the Editor
on your PC. You may have to use your search box to find it
or you may find it in your Programs file. It does not
install a shortcut icon automatically.
In the left hand corner, you will see the "file" dropdown
box. Clic on "open account" Click there and a Pop up box
will appear asking you to Add Acount. Click there and add
the name of your account. Once this has completed you will
want to "Get recent changes" This is in the upper left hand
corner of the Editor box. It has a blue arrow pointing
down, you can't miss it. Click on this box to update the
Editor before you make any changes. This will ensure you
are making changes for all of your Ad Groups. It does not
automatically know if you have added or deleted a group or
specific ads.
In the middle of the page, you will see a column that has
five boxes in it. Keywords, Placements, Negatives, Ads, Ad
Groups, Campaigns. This is where you may make multiple
changes to your campaign. We are dealing only with ad
changes here. There are other articles where I Show you the
tricks to other changes.
Click on the "Ads" box. This will bring up all of your
current ads. You will see a box, with 2 triangles in it,
that says "Make Multiple Changes" Click on this box. This
will open a dropdown box that has 2 choices, "Add/Update
Multiple Text Ads" and "Delete Multiple Text Ads" Click on
the former, Add/Update. This will open a new box, "Add
multiple Text Ads-Step 1 of 2". On the upper area, there
are 2 rectangles, the first is your campaign, the second is
your Ad Group box. Click this box. From this box you may
make changes to one or more of your ads. Scroll down to the
bottom of the dropdown. You will see <All Ad Groups> Click
this. Next, at the bottom left of the big box you will see
a very small box that says "Replace the entire contents of
the destination ad groups with these text ads. Check that
box.
Now you are ready to put your ads in. There is a space, in
the body of the pop up. where you will put your ads in. I
have a couple of tips to help with this. The first is: Pre
write your ads and save them on a word doc or notepad. From
there you can copy and paste them on to this area. Also,
once you have saved your ads on notepad, you will have a
record of what ads you have used in the past and can make a
note of which worked and which did not.
There are 3 lines for your Google Ads. The first may only
contain 25 characters including spaces. Punctuation is
basically forbidden, you can have a question mark or
exclamation mark but little else. The second two lines may
have 35 characters each including spaces. Punctuation at a
minimum. Do not write "click here" or such, as the Google
Monster will get you. They will let you know by stopping
those ads that do not qualify untill you fix them.
OK, now to put the ad copy in the box. start with the first
line of the first ad. Put it in as you would like it to be
seen. Then hit your "Tab" button. Now you can put in the
second line of your ad as you would like it to be seen. Hit
"Tab" again. This is where the third line of your ad goes
as you would like it to be seen. Hit "Tab" again. This is
where your visible URL will go. Your visible URL and your
destination URL have to match. You can not put, for
instance: www.SeeMe.com for the first and www.SeeHer.com
for the destination. If your URL is too long for the first
box, Google will assist you with your options. OK, you have
just finished your first URL. Tab again. Now your
destination URL comes next. Both URLs must be complete, IE:
www.mysite.com. Great!
For the next ad, should you wish to show more than one, hit
enter. This will put your curser under your first ad. Write
in or copy and paste the next ad, using the "Tab" between
each line. Complete each line with both URLs, "Tab" in
between. Continue this until all of your ads are present.
Now it is time to load these on your Editor. After you have
completed writing your ads, hit the "Next" button on the
bottom right of the box. This will load your ads. Once this
has completed you can hit "finish". The box will disappear
and you will see all of your new ads appear on the right of
your screen. Once you have reviewed these, your next job is
to post these new ads onto your campaign.
To post your new ads, look at the top of the Editor page.
There you will see a blue arrow that is pointing up. Next
to the arrow are the words "Post Changes" Click that arrow.
A popup box will appear. It will count all of your changes.
Once this is done, your will see a box on the bottom right
of the box that says "Post" Click on that box. The Editor
will go through your campaign and make the necessary
adjustments for the pending changes. It will then begin to
post the changes, deleting the old ads and then posting the
new ads. This could take a few minutes depending on how
large your account is and how many ads you are posting.
Once the Editor has completed the task, you can close the
box. On the main screen of your editor, you will see all of
the changes that have taken effect. You can review them
there. Next, go to your Google campaign and look at the
ads...Ta Dah! All done.
I hope this has assisted you in saving some time and
frustration with your Adwords campaign.
About the Author:
Russ Sutton,RN Empowers individuals and assists them to
succeed as Entrepreneurs by outlining a step by step method
to Achieve their goals. Contact Russ for a FREE Personal
consultation at www.The-Secret-To-Wealth.com and
begin your new life of Abundance Today.
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