Only a Tired, Broke Does Everything Himself
Only a Tired, Broke Investor Does Everything Himself
By: Alan Brymer
Why do you think most investors get into real estate to begin
with? Is it because they like wading through 3 feet of trash inside
of dilapidated junkers? Is it because they savor talking on the
phone so much that they found a way to make money doing it? Could
it be because they enjoy leaving their families at the dinner table
in order to spin tires and get a deed signed by a seller who waited
until the night before the auction to finally do something about
their problem?
The odds are that if you're anything like me, you don't take on
the demands and risks of real estate investing just for the fun of
it. The odds are you're doing it for the money. Of course, there
are the benefits of helping people and there are those feelings of
accomplishment after finishing a rehab or selling a house. But if
you're investing primarily for those reasons, go join the Peace
Corps, or get a contractor's license, or become a Realtor.
The only reason I can conceive of someone wanting to invest in
real estate is for financial gain, which is not an impure motive.
Money is what buys us the freedom to do, well, whatever the heck it
is we want to do. But what do we end up doing? We end up working
like crazy and not doing the things for which we're investing in
real estate to begin with.
For example: When I started investing, I decided to try to buy
as many houses as I could in order to avoid having a full-time job
that consumed all of my time. I planned on spending my time at that
point writing music (one of my dreams). Now fast-forward three
years. I had become a full-time investor running a fast-paced money
machine doing deal after deal every month. Guess how many songs I
wrote during those three years? Zero…point…zero.
Finally, I realized that I had to find a way to get my life
back again and create the time to do what would make me happiest in
life, rather than filling in the time with more work. I had been
using assistants to do some work for me, but decided to start
delegating as much as humanly possible. That's when I went from
working on 40 hours per week on real estate down to 3 hours per day,
and so can you.
The secret, of course, is to get some hired help, which
everybody knows they ought to, but few actually do. And even fewer
still do it right. Some people try it once, have a bad experience
hiring the wrong person, and conclude that "you just can't find
anyone good enough." I think more people never even take the first
step and consign themselves to a life full of tedious, bothersome
chores.
These are the main excuses for why investors don't get with
the program and take control of their lives again by hiring help:
• "I'm not doing enough deals yet." Who says you have to be?
Hiring an assistant does not have to be a huge deal. You could
always find someone early on to put in 2-3 hours/week for you doing
simple tasks, like putting up signs, taking calls from buyers, and
licking envelopes for your mailers. In fact, getting someone else
to send mailers for you (which we both know you would procrastinate
doing yourself) will get you more deals than you otherwise would.
• "I don't have the money." It's funny that the people who
say that they have no money to pay someone $8/hr for a few hours per
week somehow manage to come up with thousands of dollars to buy the
latest real estate seminar. Paying an assistant is a leap of faith…
you pay them for a while, nothing happens immediately, but then
before you know it you're finding more deals and have more time and
resources to do them. It works. But if you never take that leap,
you will just keep puttering along—not doing any or many deals. But
at least you're saving a few hundred bucks here and there, right?
Sounds great…not.
• "I don't mind doing the work myself." I don't mind cooking
dinner myself, but I don't want to do it for 10-30 hours per week.
Isn't there something you'd rather be doing besides licking
envelopes, making phone calls and delivering simple messages, asking
the same boring questions to tenant/buyers who call? If nothing
else, get someone else to do these things so that you can spend more
time doing things that are more productive, like building a real
business instead of getting tied down in busy work.
• "I can do it cheaper and better myself." Do you rehab
houses yourself to save money? If yes, stop reading right now
because there's no chance I'll get this point through to you. If
no, then you know that it makes sense to pay someone else to do work
for you, so why not apply that principle to other types of work
besides renovations? You can do an assistant's work yourself, and
it will be cheaper so far as less money going out of your pocket.
But it's not worth it in the end, because there will be less money
going into your pocket as there could be if you freed yourself up to
do the things that bring you more deals (or get someone else to do
those things). One extra deal would probably pay for your assistant
for the next year or two.
• "I don't have time to follow-up with anyone." Maybe you
don't have the time because you are doing everything yourself. What
if it took you 10 minutes to to follow up with someone who would
save you 60 minutes of time by doing work for you—would it be worth
it? You'd find the time to coordinate with them, wouldn't you? I
look at spending time with an assistant like I do spending money on
a deal or on marketing—a necessary and very worthwhile investment.
You'd be crazy not to. Make the time and you'll have more time.
• "No one else can do it like I can." No one else can do what
like you can—fold letters? Pick up printer paper at the store?
Drop UPS envelopes off in the drop-box? Last time I checked, anyone
can do those things. So, if nothing else, find someone to do only
the things that would be difficult or impossible to screw up. This
will give you at least a few more hours per week to do the
specialized work that only you can do. You'll find that once you've
done that, you can trust your assistant (provided you hired right)
to do other work for you as well, starting with the simplest tasks
and working up to more complex things, all according to your level
of comfort.
So, how many hours do you work each week, and how many hours do
you really want to work? If there's a big difference between these
two numbers, hiring help will get you there. Otherwise, things will
NEVER get better, no matter how many promises you make to your
spouse. Or, if you are happy with the hours you're working, ask
yourself, "How much more could I get done if there were another Me
getting at least 50% more done than I am now by myself? In this
case, an assistant is also the answer to getting what you want.
I have consulted with hundreds of investors over several years,
and our challenges tend to be exactly the same. I have heard many,
many investors (ranging from newbies to pros doing 3-5 deals/month
or more) complaining about the same things:
"I wish I had more time."
"I wish I could get more done."
"I wish I could have some fun for a change rather than being a slave
to my real estate business."
The solution is always the same, and every investor who
discovers this wonders how they ever survived as long as they did
without it—Just hire some help. Find the right person, and put them
to work immediately. Don't put it off any longer. Do it now, and
you'll thank yourself for the rest of your life.
***
Alan Brymer is has been a full-time investor since his first
property at the age of 22, and speaks at seminars and events
nationwide. His investment company was named by the Utah Valley
Entrepreneurial Forum as one of the "Top 25 Companies Under Five
Years Old." Alan is also a frequent guest expert for the news
media, having been featured on multiple television programs and
magazines as a real estate expert. To read more of Alan's articles
and blog, go to www.AlanBrymer.com.
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