The Top Priority For An Online Business!
The Top Priority For An Online Business!
As an expert in teaching families to start online businesses, I am asked
a lot of questions about selling on the Internet. By far the most common
question is, "What do I sell on the Internet?" or "What types of
businesses have been successful in e-commerce?"
The answer is...you are asking the wrong question. Why? Because products
come and go, but the people you are marketing to remain forever.
Meaning, the product you are selling this year may not be the same
product you are selling next year, but you will be selling to the same
people. That is, if you are collecting their name and email on your web
site.
That is why your top priority as an online business owner (after you
determine what your niche is) is to collect the emails of your visitors.
This can be done with a simple email capture form available with any
autoresponder service. Then you can use that autoresponder service to
send sequential messages to the people on your email list.
For example, if Bob joins your email list (via your email capture form
at the top of your home page) on Monday, he will begin receiving an
email every 7 days about who you are, what your credentials are, what
you are selling, why they should buy from you as opposed to the other
guy, and so on. If Sally joins a month later, she will start receiving
your messages in the order she needs to receive them.
Sally will not receive the same message 17 that Bob is receiving because
she needs to receive messages 1 through 16 first! The messages that Bob
is receiving since he joined a month before will not make sense to her.
That is why you need to send sequential emails through an autoresponder.
Think about that! How many of your products require more than one email
to answer all the objections your customers have? Or how many of your
products require some basic knowledge before your customers realize they
can't live without it? Nothing is better than sequential emails for
getting the job done.
Another benefit of sequential emails is that people will see them
eventually, even if they join your email list at month later. This
catches the missed sales that are so prevalent when online business
owners have a single promotion that misses everyone who came to the web
site after the promotion is over.
So, get an email capture form and place it front and center on your home
page or most popular page. Offer something really valuable in exchange
for their first name and email. I offer mini-courses for marketing
online. It doesn't have to be expensive, a downloadable report,
mini-course via email or a link to a video will do, but it should be
something that your customer really wants to entice him to give you his
most prized possession: his email address!
Concentrate on building that list of email subscribers and you will have
an online business for years to come. Neglect building an email list and
you are at the mercy of products that may not last through year's end!
© Copyright 2008 Stephen Beck
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Stephen Beck teaches you how to write an ebook
<http://www.8weekstoprofits.com/> and Create a "cash on demand" online
business by watching his free video about information marketing products
<http://www.8weekstoprofits.com/> .
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