Internet Video: The Future
Internet Video: The Future
Do you use videos as part of your internet marketing
strategy? Well, if you don't then you better start.
Here's a few facts to help convince you: according to the
New York Times, around 75% of web users watch online video;
the average YouTube visitor watches more than 25 minutes of
video everyday; and according to eMarketer, more than 50%
of all web traffic is video.
Those are some impressive numbers, especially when you
consider the millions of people who go online everyday.
So, the goal for you is to tap into a portion of those
millions of people to help build the web traffic, and
thereby the profit, of your website.
The first thing to do is to make a video about the product
or service that you are selling. This doesn't have to be
Take a look at a lot of the videos on YouTube and you'll
see that a lot of them are grainy, out of focus, and have
What you want to do is make a video that is clear and
showcases your product. You can do this with a webcam if
you want. Just point it wherever it needs to go and then
talk about your product.
If you want, you can invest in some editing software or a
higher quality camera, but those aren't necessary when
you're first building your internet video presence. The
Windows Movie Maker, which is included with Windows, should
be all you need for basic stuff (Mac users can use the
Okay, now that you've got your video, you need to upload
it. The best places to do this are YouTube, Google Video,
and Yahoo Video. Make sure that the tags and description
associated with your video are relevant and make sure to
include a link to your website in the description.
Once you have those three done, do a web search for video
sharing sites to find more venues for your video.
These videos will accomplish a few things:
first, they will provide exposure for your product or
service to an audience that is looking for them (that's why
appropriate tags are so important);
second, each video posting will give you a backlink (you
did put a link in the description, right?) to your site
from a high quality site like YouTube;
and third, you are providing information across all media.
You probably have lots of written content about your
product or service, but having video content will help set
you apart from the rest.
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