Are You Missing Out By Not Having A Membership Site
Everywhere you turn these days, you read about membership sites.
You read how easy they are to set up, and how lucrative they can
be. That should naturally lead you to the question, "Should I be
operating my own membership site?" Are they really that easy to
set up and maintain?
First of all, a membership site is nothing more than a system for
password protecting some "content," and a system for handling
recurring billing of members. So they can be very simple, and in
fact can be set up using all free resources.
You could even think of a membership site as another type of
list, only one where you don't have to contend with email
filters. You communicate with your "list members" inside the
site instead of via email.
In deciding to set up a membership site, the first question that
you should answer is what niche or topic would the membership
site be focused on. Are there enough people interested in that
topic to make it profitable? Do people interested in that topic
spend money on it?
The simplest way to answer the above questions is to ask
yourself, "What phrases would people interested in my proposed
topic type into a search engine?" Come up with a list of
keywords they'd likely use.
Next, go to Google.com and enter those keyword phrases into their
search box, and look at how many searches there are for those
terms as well as how many webpages there are out there targeting
those phrases. Look off to the right side of the page and see if
there are "Google AdWords" ads displayed. If you see ads off to
the right side of the page, that means that people are paying to
advertise to people interested in that topic. That's generally a
strong indicator that people searching on those terms are also
buying!
Your research shows you how many searches are done on your
keywords each month, and indicates if there is a large pool of
potential members for your new membership site. There is no hard
and fast rule for how many searches there should be. This just
gives you a feel for if this is a viable niche for a membership
site.
How many members do you need for a successful membership site
anyway? If you have a site that has 200 members each paying $20
per month, would you consider that a success? What if that site
only took 2 hours per month to maintain?
The secret to making a site easy to maintain, by the way, is to
have your members interact a lot with each other, and generate
most of the content!
There are many successful online entrepreneurs who have a dozen
or more small, simple, memberships sites, each with only a few
hundred members. Most of these sites don't generate a fortune,
but collectively they afford a very comfortable lifestyle.
There is no reason that you have to stop at one simple, easy to
maintain, membership site. You could easily launch one a month,
and in a year have a dozen. If each produced just that $4000 in
our example above, that would be $48k per month.
If your goals aren't that lofty, you could stop with just one
simple membership site producing just that $4000, or you could go
for a lot more members. If you set your site up properly, you'll
have to spend very little time actually maintaining it.
So, are you missing out by not having a membership site?
Probably.
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Willie Crawford has been marketing goods and services on
the internet since 1996. He operates numerous simple
membership sites. To learn how you can set up your own
membership site in under six minutes, using all completely
free software, visit: YourNewMembershipSite.com
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