"Twitter & Advertising: Do These Two Really Belong Together?"
The latest craze sweeping the Net right now is Twitter.
This micro-blogging tool has evolved into millions of
loyal users who love and use it daily. Twitter attempts
to answer the question, "What are you doing right now?"
It's very similar to text messaging, but your "tweets"
are only seen by those who have chosen to "follow you".
Over the last few years, many have developed third party
software and plug-ins that enable users to do more with
Twitter. Along the same lines, many have been thinking of
ways to profit from Twitter. Of course, since Twitter lets
you communicate with people from all over the world, a
natural connection is how to advertise to that crowd.
Now, if you asked most Twitter users what they thought
of advertising on Twitter, they'd probably give you
an evil stare, and no longer wish to associate with
you. Yes, the thought of ads popping up on Twitter makes
some people angry and does not appeal to the majority of avid
Still, along with the protests, are those that think
Twitter and advertising should go together, sort of
like birthday's and cake. So what's available if
you're interested in Twitter advertising? I thought
you'd never ask.
1) RevTwt- www.RevTwt.com
This service offers a variety of advertising options.
Publishers can select from CPC (cost per click) ads,
CPT (cost per thousand), which you must have a specific
number of followers for, or CPA (viewers must perform a
specific action). RevTwt supplies the links and you
paste them into your Twitter timeline.
2) Adf.ly: Adf.ly
A link shortening service with a twist. Shorten the
URL, then post it to Twitter, Facebook, or other social
networks, and you'll earn money with every click. The
current payout for those in the U.S. is about $1.00
per thousand visitors.
3) Adjix: www.Adjix.com
Another link shortening service with an advertising
twist built in. Twitter users can choose to embed
ads inside their tweets. Advertisers set the rate
they are willing to pay for someone to tweet their
ad. Ad selection varies from a random ad to allowing
you to target a specific subject area, for example
health. An informative video is available at
4) Be-A-Magpie: be-a-magpie.com
A variety of compensation modes to pick from, including
pay-per-sale, pay-per-lead, pay-per-click, or pay-per-view.
Enter your Twitter user name to see how much you can earn.
You'll be paid to allow "Magpie" to post tweets to your
account. Tweets sent will be matched to the topic of your
usual Tweets, so you won't need to worry about off-topic
messages. It's up to you how many ads get posted. It can
be set at the default, which is one Magpie tweet for every
10 of yours, or changed. You will need a Paypal account
in order to get paid.
5) TwitterAd: www.TwitterAd.com
Built using the Twitter open API, just sign up to post
your Twitter account to advertisers to sponsor it.
You select the ad duration and price, which can be 7
days, 15 days -even one to three months. Just sit back
and wait for the offers to come in. You can accept or
deny the ad within 48 hours. The recommended ad size
is 211X484 height, 300 DPI for best placement on
a Twitter user's background. Payouts are made once
your account balance reaches $30.00.
6) PayMeTweets: www.PayMeTweets.com
To use this "micro-promotional" tool you'll first need
to follow "@PayMeTweets.com". Watch for tweets you
like,then "retweet" (RT) them. You'll be paid a set
amount for each one. Payment varies depending on your
"influence". Credits you earn can also be used to
advertise your own products/services. Payout per
tweet ranges from a few pennies up to $20.00 for
those Twitter users with heavy influence.
7) SponsoredTweets: www.SponsoredTweets.com
Connecting advertisers with Twitter users to sponsor
"conversations". All paid Twitter ads contain a
disclosure to such in order to comply with the FTC.
To set up an account you'll need to set your price,
then add a category and keywords. Advertisers come
to you, and you'll make the decision to reject or
You'll be paid within 24 hours of posting Tweets, and
you must earn $50.00 before cashing out. Ads are not
posted to your Twitter timeline, you must manually
As Twitter continues to evolve and grow, the number of
advertising supported services will too. Like it or
not, Twitter is a powerful communication tool that
allows people to connect with each other all over the
world, and marketing to that audience is a natural
by-product of that.
No matter whether you like the idea or not, advertising
to Twitter users is here to stay. I'm not taking one side
over the other, just reporting some of the options. As
my Mama used to say "Don't shoot the messenger!"
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