Article Marketing -- Building Links to Your Business
Online marketing has been a vast and rapidly growing outlet over
the past decade. Obviously, there are many approaches to online
marketing, but very few that come close to the effectiveness of
article marketing. Article Marketing has provided a large portion
of the visitors for some of the web's most successful businesses
and it has proven to be one of the most cost effective marketing
What is Article Marketing and How Does it Work?
Article Marketing is the publication of written content on
websites other than your own. Sometimes these websites may have
similar content or products as your business. Sound like helping
your competition? Here's the catch. Your article includes a
backlink - a link that leads to your own website. Simply put, you
provide an article on other people's websites that ends with a
link back to your own website. The idea is that for those sites
using your article, they must include the link back to your site.
The quality of your article's content is a deciding factor in
how many people will publish it on their sites. This is why it is
very important that your articles be well written, purposeful,
and relevant to the subject. If you don't or can't write the
articles yourself, you might want to consider paying for someone
to write for you. In the long run it will be worth it.
Is Article Marketing Effective
Article Marketing has become extremely popular because of the way
search engines do their searching. There was a time when the
number of visitors to a site was a critical factor in its
listings with search engines such as Google or Yahoo. Today,
however, the key determinant is the number of backlinks: pointers
from other sites to yours. To understand how the backlinks work
in relevancy to your page listing, you must first understand the
search engine process.
Your page's popularity, known as the page rank, is judged by two
factors: how many backlinks there are to your site; and the
popularity of the sites that those backlinks are on. For example,
let's say you have two backlinks to your site listed on two
different websites. One of those sites, say Microsoft.com, has a
very high page rank. The other,
BobsDoItYourselfComputerRepair.com, has a pretty low page rank.
Your site will receive more notice from the search engines
because of the link on the more popular site. So, backlinks on
high-profile sites will inevitably raise your page ranking.
Creating and Submitting Articles
When creating your articles, remember that quality is of utmost
importance. People are looking for information, and a
well-written, relevant article will position you as someone who
knows what they are talking about in a reader's mind. If you
don't think you can write your own articles, there are many
online outlets for finding writers.
Once the article is written, add a link to your site along with
your by-line. This is called a resource box and can include a
little bit about you and your business as well as the link to
Next, you will need to get your article submitted to other sites.
You don't have to do this yourself. There are literally
thousands of article marketing source sites on the Internet that
can do it for you. However, the more popular ones are those that
produce the most effective traffic. Among these are
EzineArticles.com, ArticleDashboard.Com, and GoArticles.Com. Each
of these will provide excellent sources for backlinks, but be
prepared to submit only well-written articles, as they tend to be
quite thorough in their screening process.
Check Your Article Marketing Campaign
Once you have submitted your article, give it a few weeks to make
its way out onto the World Wide Web. Then, use one of the many
backlink-checking tools available on the net. Most are free and
can be found by doing a simple web search. Domain-Pop.com and
IWebTool.com provide some of the more popular tools. The larger
search engines (i.e. Google.com) provide backlink-checking tools
also. These programs are usually easy to use and require no
download. Simply go to the site, put the web address of your site
into the appropriate space, and hit enter. In a few seconds you
will be able to see how many backlinks your site has and, in most
cases, exactly what sites those backlinks are listed on.
Article Marketing is not only one of the most effective
techniques for building your page rank and popularity, but is
also one of the most simple and most inexpensive, particularly if
you have good writing skills of your own. Remember to keep your
article content similar to the content of your site. People
surfing for the information in your articles will only click on
the link in your resource box if it is relevant to their own
personal interests. Also remember that article marketing takes
time and effort. It doesn't happen overnight. With every article
you put out onto the web, you are putting out another way for
potential visitors to find you. Over time, this will increase the
traffic to your website and will eventually increase your sales.
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat.
Brandcasting uses informative content and state-of-the-art
internet distribution and optimization to build links and
drive the right kind of traffic to your website. Go to
www.Brandsplat.com/ or visit our blog at: