The Missing Element

Article Title: The Missing Element

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Article Description: I was having dinner with my extended family last night and they were talking about why some businesses in their franchise are more successful than others. And you know what it all really boils down to: the successful businesses know how to sell. But there's actually three elements to a successful business.

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347 Words; formatted to 65 Characters per Line Distribution Date and Time: 2009-11-02 10:00:00

Written By: Scott Bywater Copyright: 2009 Contact Email: sbywater@copywritingthatsells.com.au

Scott Bywater's Picture URL: www.copywritingthatsells.com.au/images/scott2.jpg

For more free-reprint articles by Scott Bywater, please visit: www.thePhantomWriters.com/recent/author/scott-bywater.html

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The Missing Element Copyright (c) 2009 Scott Bywater Copywriting That SELLS www.copywritingthatsells.com.au/

to touch on a really important point most people (including myself, until recently) don't get.

You see, I've always thought the most important aspect of business was marketing.

And I still believe that.

For instance, I was having dinner with my extended family last night and they were talking about why some businesses in their franchise are more successful than others.

And you know what it all really boils down to: the successful businesses know how to sell.

But there's actually three elements to a successful business.

1. Understanding marketing such as what you'll learn at www.morecustomersmadeeasy.com/ and www.copywritingthatsells.com.au/cashflow

2. Thinking: coming up with new ideas. Focusing your business on the 20% of things that really matter. Planning and scheduling.

But the element most people miss is...

THE PUSH

So what exactly is The Push?

It's the ability to make things happen. It's not leaving to yesterday what needs to be done today. It's setting deadlines and sticking to them. ... because if you don't have some element or person in your business who's constantly pushing, things simply don't happen all that quickly.

In business, I believe "going with the flow" is a recipe for disaster because you've got no control where the flow is going to take you.

Makes sense, right?

For instance, I've been talking about creating more products for over 12 months.

I know that there is plenty more that I can give. But I've been so busy writing copy for my clients that I haven't made time.

But now it's time to bring the "pusher" into play and create the time no matter what.

And that's one of the things I've noticed with the most successful business people I have met.

The fact they are great marketers and thinkers is a given.

But the one thing that seperates the most successful from the also rans is their ability to push for things to get done.

So don't just get your hands on www.morecustomersmadeeasy.com/ and master the art of getting new customers.

Learn how to "push" as well so you can make it happen.

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Scott Bywater is an income boosting, results focused direct response copywriter and the author of Cashflow Advertising and More Customers Made Easy. His popular ebook "7 ways to get more customers" has been downloaded by over 8,247 business owners over the past five years. You can get your hands on it by heading on over to www.copywritingthatsells.com.au/