Is Social Media a Load of Hype?
Is social media a load of hype - interesting question, isn't it?
After all, it's probably the biggest phenomenon happening on the
web right now.
It's cheap. It's easy to get onto. And it can give you massive
leverage. But there's one downside: IT TAKES TIME.
No different to normal networking, really.
If you look at networking in the real world, it does work. I've
gained clients from networking... I've met friends from
networking...and while I haven't done a lot of networking over
recent years, I have made money from it before.
However, here's what you need to weigh up.
Is the networking worth the time?
Because you know, when I look at the most successful people I
know... the people bringing in seven figure incomes... they are
not spending all their time on social networking sites.
They're spending their time running ads, sending out sales
letters and doing things on a larger scale.
Sure, they all network.
But they network smart.
I once went to seminar with a guy who was a millionaire. And one
of the things he said was: don't spend all your time at seminars
talking to everyone and handing out business cards. You're not
going to get wealthy doing that.
Instead, target particular centres of influence and focus on
building a relationship with them.
And a few months ago, when I interviewed a social networking
expert, she said that 95% of your business from places like
twitter and facebook don't come directly from people buying from
you and your links.
But that's the way so many people are using it.
They are using it to try and sell stuff.
Instead, use this medium to build relationships. And focus on
building relationships with centres of influence who really
And once you have invested the time in building those
relationships, send them the fill in the blanks letter template
on pages 10-11 of lesson #2 of
www.morecustomersmadeeasy.com (which I'll send you in
advance if you order today) in order to leverage that
relationship many, many, many times over.
Remember, it's not the amount of followers you have on
twitter...or the number of friends you have on facebook...in my
view you can achieve huge levels of success...
By cultivating DEEP relationships with KEY centres of influence.
Nurturing those relationships by providing them with quality
information, ideas and conversation.
Scott Bywater is a direct response copywriter with extensive
experience in B2B and B2C writing. Mr Bywater is the author of
Cash-Flow Advertising and More Customers Made Easy. You can gain
access to his copywriting and marketing tips via his entertaining
and eye opening "Copywriting Selling Secrets" newsletter
available at www.copywritingthatsells.com.au/