3 Easy Steps to a Successful Online Content Marketing Campaign
There is nothing worse than a pretty web site with no
traffic. Okay, that is not entirely true. A flashy,
expensive website with no traffic is probably worse -
especially if you are the one who paid for it.
Of course, if you have the resources to support an expensive
pay-per-click (PPC) campaign, you can start driving traffic
to your site in no time. (In fact, it is not a bad idea to
take this approach in the short term, because it does take
time to rank well organically).
That said, here are three simple ways you can start using
content to drive highly-targeted traffic to your site:
1.) Add fresh, relevant keyword-rich content to your site.
Often. Long gone are the days when a static website of 5 or
so pages would do the trick. Set a specific goal of how many
pages or blog posts you wish to create per week and block out
time on your weekly calendar to do it. I promise it won't get
done if you don't make a commitment to do it.
Also, don't write a word until you've done your keyword
research. No sense ranking #1 for a term or phrase no one
2.) Write informative,unique and keyword-rich articles
related to your industry. Then, submit them to the top
article directories. I used to do this manually - but found
the process way too tedious and time-consuming. (I now use a
service to do it for me - and find the results are well worth
the money I spend). Just be sure you write a killer resource
box to accompany each article you submit, however. No point
in doing all this work if no one is able (or willing) to
click through back to your site.
3.) Send out an eNewsletter on a regular basis. Even better,
set up an autoresponder series so you don't have to stress
out about coming up with new content every week.
Email marketing can be highly effective, so you should start
building your list as soon as you can. A couple things to
keep in mind before you get started: 1.) make sure you get
permission from recipients before you send it (otherwise
you're sending spam) and 2.) make sure the content is
valuable and relevant to the reader. As always, you want to
think about what they are interested in vs. what you have to
There are a lot of other ways to leverage fresh content to
drive targeted traffic to you site, including online press
releases and guess blogging. However, the three listed here
form the foundation of a solid Content Marketing campaign -
and offer a great place to start!
About the Author:
Trish Lindemood is an online entrepreneur and web writer who
blogs regularly on these topics at