SEO Article Writing: 15 Tips For Writing Properly Optimized Articles
One of the most common areas of confusion when trying to
incorporate keywords into your article marketing campaign is
how to correctly do SEO article writing.
Do SEO article writing correctly, and you will make your
article more appealing to readers, publishers and search
Do it incorrectly, and the article ceases to make sense and
appears to be of much lower quality.
Not sure how to write with keywords effectively?
Here are 15 tips to help you write properly optimized
1 - Long tail keywords (usually non-competitive phrases that
are 3-5 words long) should be used as the topic of your
2 - Use your main keyword phrases in the HTML resource box.
Use the main phrase as the anchor text that forms the link
going back to your website.
Your main keywords are competitive 2-3 word phrases. By
"competitive", I mean that there are many people searching
for this term associated with the topic of your website, but
there are also many websites that are competing to satisfy
3 - Vary the keywords that you target in your HTML resource
box. Create a list of 10 or so main keyword phrases and
alternate using them.
4 - If you are doing local business article marketing, use
the HTML resource box for the keyword phrases that specify
your location. Don't worry so much about trying to
incorporate your location into your title and article, but
rather write the article on your general niche and put your
location specific phrase in your HTML resource box.
5 - Create a spreadsheet or just use a pencil and pad of
paper to list your long tail keyword terms. Next to each
term, brainstorm article ideas and possible titles that use
the term in a natural sounding way. One productive
brainstorming session can give you enough keyword-rich
article ideas for months.
6 - The term that you are targeting should fit naturally
into the context of your article--don't force it! Always be
sure that the key phrase makes sense within the context of
your article and is grammatically correct in the sentence.
7 - What if one of your keyword terms contains a spelling or
grammar error? Don't use it. Grammar and spelling errors in
your article hurt the quality and make your article less
appealing to publishers and readers.
8 - Incorporate your key phrase in the title, of course in a
natural sounding way. If possible, try to use the phrase as
close to the beginning of the title as you can. If you can
get your targeted term within the first 3 words of your
title, all the better!
10 - Make certain that your title makes sense and is free of
spelling and grammar issues too. Remember, the title is meant
to draw readers to your article, so you really want to create
a title that is memorable, in addition to having your special
phrase in there. You will not always be able to fit your
keyword phrase in the first 3 words. If you can't, then just
create a title that is appealing and makes sense and has the
phrase in there somewhere.
11 - Your resource box should contain complete sentences,
rather than just a hyperlinked key term.
12 - Also, try to work your special term into the first
paragraph of your article.
13 - Target just one phrase per article and one phrase per
resource box. Resist the urge to pepper your article with
the term that you are targeting. That tactic is not
necessary, and you end up compromising your article's
14 - If you put the keyword phrase in the title, then the
article must be about what the title indicates. The title
must specifically relate to the article.
15 - Always remember that your primary audience is human
readers--your article needs to provide valuable information
that a person in your target market would find helpful.
First and foremost, write for the real people who will be
reading your articles, rather than for search engines.
As you are doing SEO article writing, focus on creating high
quality articles that are interesting and helpful, and then
you can target a particular keyword phrase in a subtle and
natural sounding way using the 15 tips in this article.
About the Author:
For more info on how you can use article marketing to reach
thousands of potential prospects for your website, go now to
Steve Shaw is an article marketing expert and founder of the
popular article directory at SubmitYOURArticle.com/articles
visited by thousands daily.