Hashemian Blog Web Tools, Financial Markets, Technology Sunday, April 06, 2008 Political Contextual Advertising  When a site like this one makes the decision to put up advertising from ad networks such as Google Adsense, it loses some capacity to make a quick first impression. Years ago when the fears of Indian outsourcing was at its peak and people in the U.S. were terrified of job losses, a company put up a Web site in defense of the American workers. When the company decided to monetize the site via Adsense, it was horrified to find out that most of the ads were touting outsourcing to countries such as India and Philippines. In other words the contextual ads were conveying a message opposite of the site's intended one and some users faced with those ads probably regarded the site as pro-outsourcing. The image to the right is exactly about the same issue. Here is an ad by John McCain that has been coming up on this site for a few days now. It's quite possible that visitors to this site, upon seeing the ad, infer that this site is about politics or it's even pro-Republican. Yes, I am interested in politics, no, I'm not pro-Republican (certainly not in its neo-con incarnation), and right now I don't really have a strong opinion about McCain or any other potential candidates. I do consider most politicians as greedy hypocrites and I may indulge in a rare pro-liberal banter in my blog, but this site as a whole is politically neutral. Anyone from any camp is welcome here, yet I wonder how many visitors, seeing this ad, would actually make that distinction. mccain,politics,republicans,democrats,politicians,adsense Labels: adsense, politics <Political Contextual Advertising> // posted by rh 1 comments | 1 Comments: By  Persian-German Ms. Armani, at 8/4/08 10:01 AM   Vote OBAMA!!!!! Post a Comment

Links Technorati Profile TMCnet.com ARCHIVES 09/01/2003 - 10/01/2003 03/01/2004 - 04/01/2004 04/01/2004 - 05/01/2004 05/01/2004 - 06/01/2004 06/01/2004 - 07/01/2004 07/01/2004 - 08/01/2004 08/01/2004 - 09/01/2004 09/01/2004 - 10/01/2004 10/01/2004 - 11/01/2004 11/01/2004 - 12/01/2004 12/01/2004 - 01/01/2005 01/01/2005 - 02/01/2005 02/01/2005 - 03/01/2005 03/01/2005 - 04/01/2005 04/01/2005 - 05/01/2005 05/01/2005 - 06/01/2005 06/01/2005 - 07/01/2005 07/01/2005 - 08/01/2005 08/01/2005 - 09/01/2005 09/01/2005 - 10/01/2005 10/01/2005 - 11/01/2005 11/01/2005 - 12/01/2005 12/01/2005 - 01/01/2006 01/01/2006 - 02/01/2006 02/01/2006 - 03/01/2006 03/01/2006 - 04/01/2006 04/01/2006 - 05/01/2006 05/01/2006 - 06/01/2006 06/01/2006 - 07/01/2006 07/01/2006 - 08/01/2006 08/01/2006 - 09/01/2006 09/01/2006 - 10/01/2006 10/01/2006 - 11/01/2006 11/01/2006 - 12/01/2006 12/01/2006 - 01/01/2007 01/01/2007 - 02/01/2007 02/01/2007 - 03/01/2007 03/01/2007 - 04/01/2007 04/01/2007 - 05/01/2007 05/01/2007 - 06/01/2007 06/01/2007 - 07/01/2007 07/01/2007 - 08/01/2007 08/01/2007 - 09/01/2007 09/01/2007 - 10/01/2007 10/01/2007 - 11/01/2007 11/01/2007 - 12/01/2007 12/01/2007 - 01/01/2008 01/01/2008 - 02/01/2008 02/01/2008 - 03/01/2008 03/01/2008 - 04/01/2008 04/01/2008 - 05/01/2008 05/01/2008 - 06/01/2008

هاشمیان.com

 Home

 Blog

 Web Tools
Usage

 News

 Articles

 FAQ

 About

 Contact

 Financial Markets Book
Read Complete Book

BOOK
The Oxford Handbook of Contextual Political Analysis (Oxford Handbooks of Political Science)
$49.95

BOOK
Spatial And Contextual Models In Political Research
$109.95

BOOK
Oxford Handbook of Contextual Political Analysis
Robert E Goodin

BOOK
Democracy – A Destiny of Humankind? a Qualified, Contingent and Contextual Case for Democracy Promotion (Global Political Studies Series)
Rein Mullerson
$79.00

BOOK
Socialization Tactics, Content, and Career Effectiveness: The Role of Political Skill in Contextual Adjustment and Effectiveness
Fred R. Blass

|political-contextual-advertising|

more…