
BOOK
Winning Your Publicity Battle: In A Fiercely Competitive Market
Regina Lynch-Hudson
$32.95
About this product:
In no-holds-barred language, Regina Lynch-Hudson, nationally known as The Write Publicist, shares off-the-cuff-strategies for kicking up dust (star dust that is!) and emerging victorious in the battle for publicity. If you are looking to dominate your marketplace, this public relations warriors cutting edge strategies help you penetrate the media. With an Intro and topic sections orated by former CBS Atlanta News Anchor Calvin Hughes, the new pull-no-punches CD Winning Your Publicity Battle: In A Fiercely Competitive Market improves chances of getting covered in the press ---- and poses the piercing question: "Are you even worthy of media coverage"?
Not for the thin-skinned, the entertaining and educational CD forces listeners to put on a coat of armor and to take a long, hard look in the mirror. Fused with battle jargon, and sure-fire publicity and branding tactics, Hughes sexy baritone vocals lend balance to the unexpected wry humor that Lynch-Hudson consistently hurls between lines of wisdom. Using real live client case histories, the zany publicist insists that everyone lusts to appear on Oprah, Phil Donahue, The Today Show, and to grace the cover of Newsweek. [And, is there anyone out there who doesnt?]
After all, in an increasingly competitive marketplace publicity is the single factor that explains the difference between a merely competent surgeon or attorney and one that makes seven figures. It can make the difference between a book that is a best seller and one that collects dust. So great is the value of publicity that the marketing of celebrity status now reaches travel, entertainment, sports, religion, the arts, politics, law and every area of business.
The first CD-style publicity tutorial crams a lot in 62 minutes: branding, approaching the media, defining demographics, and how to attract media attention in Cyberspace.
Winning Your Publicity Battle: In A Fiercely Competitive Market was originally recorded as a tool to "groom" clients for media exposure, and as a prototype to launch The Write Publicists new service: creation of audio-books and promotional CDs for the politicians, physicians, authors, public speakers and clients that she represents. The resulting audio message proved ideal for public consumption.
With this audio-vibe in your cars CD-drive, your ride to work in mornings grizzly traffic will never be the same. The audio resource contains nine tracks set to a musical score of battle sounds ----- challenging listeners from every conceivable industry to march out of the dim shadows of anonymity into the spotlight.