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BOOK
Primer of Public Relations Research
Don W. Stacks Phd
$32.00

About this product:
This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step by step through the various elements of designing, conducting, and reporting PR-related research in both corporate and nonprofit settings. Informal and formal research methodologies are discussed in depth, including clear guidelines for using secondary sources, case studies, observational approaches, content analysis, sampling, survey research, and more. Demystifying statistical concepts and methods, the book provides detailed instructions for using SPSS, the widely available statistical software package. Numerous concrete examples, sample research tools and reports, and computer screen shots enhance the utility of the book, as do helpful review questions and practice problems at the end of each chapter.

BOOK
Queer Theory, Gender Theory: An Instant Primer
Riki Wilchins
$11.21

About this product:

A one-stop, no-nonsense introduction to the core of postmodern theory, particularly its impact on queer and gender studies. Nationally known gender activist Riki Wilchins combines straightforward prose with concrete examples from LGBT and feminist politics, as well as her own life, to guide the reader through the ideas that have forever altered our understanding of bodies, sex and desire. This is that rare postmodern theory book that combines accessibility, passion, personal experience and applied politics, noting at every turn why these ideas matter and how they can affect your daily life.

Riki Wilchins is the founding executive director of the Gender Public Advocacy Coalition. The author of Read My Lips and GenderQueer. She was selected by Time magazine as one of "100 Civic Innovators for the 21st Century."

BOOK
A Primer on Money, Banking, and Gold (Peter L. Bernstein's Finance Classics)
Peter L. Bernstein
$8.97

About this product:
One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on Wall Street, A Primer on Money, Banking, and Gold, and The Price of Prosperity—which have forewords by financial luminaries and new introductions by the author—you can enjoy some of the best of Bernstein in his earlier Wall Street days.

With the proliferation of financial instruments, new areas of instability, and innovative capital market strategies, many economists and investors have lost sight of the fundamentals of the financial system—its strengths as well as its weaknesses. A Primer on Money, Banking, and Gold takes you back to the beginning and sorts out all the pieces.

Peter Bernstein skillfully addresses how and why commercial banks lend and invest, where money comes from, how it moves from hand to hand, and the critical role of interest rates. He explores the Federal Reserve System and the consequences of the Fed's actions on the overall economy. But this book is not just about the past. Bernstein's novel perspective on gold and the dollar is critical for today's decision makers, as he provides extensive views on the future of money, banking, and gold in the world economy.

This illuminating story about the heart of our economic system is essential reading at a time when developments in finance are more important than ever.

BOOK
El Primer Ano Del Bebe/what to Expect the First Year (Spanish Edition)
Sandee Hathaway
$19.75

About this product:
Para ayudarles a convertirse en los padres mejor equipados, he aquí un manual completo para el cuidado del bebé durante el primer año, escrito por las autoras del bestseller Qué esperar cuando se está esperando, obra de la cual se han vendido más de un millón de ejemplares.

BOOK
Primer Of Towing
George H. Reid
$15.00

About this product:
Originally published in 1975, Primer Of Towing by professional mariner George H. Reid has been thoroughly revised and deftly updated in a new second edition packed from cover to cover with the latest information on towing marine craft for modern times. A straightforward manual to the skill of towing ships and tugboat seamanship, Primer Of Towing capably addresses barge configuration and handling, salvage and emergency situations, structural considerations, and much, much more. Highly recommended for anyone involved in this respected and necessary duty of nautical tradition, Primer Of Towing is as informed and informative as it is accessible and "user friendly".

BOOK
Basics of Assessment: Primer for Early Childhood Educators
Oralie McAfee
$20.25

About this product:
I received the book quickly and it was in the condition the seller described it as. Thank you.

BOOK
C Primer Plus (4th Edition)
Stephen Prata
$28.94

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C Primer Plus is a conversational-style book aimed at those new to C programming. A friendly and easy-to-use self-study guide, this book will be appropriate for serious students of programming, as well as developers proficient in other languages with a desire to better understand the fundamentals of this core language.

As with all the editions, author Stephen Prata's aim has been to create an introduction to C that is instructive, clear, and helpful. Programming concepts are explained along with details of the C language; the book does not assume that you are a professional programmer. Many short, easily typed examples illustrate just one or two concepts at a time, since learning by doing is one of the most effective ways to master new information. Finally, review questions and programming exercises at the end of each chapter punctuate the most critical information and help readers digest the most difficult concepts. The text has been updated to accommodate the emergence of a new standard for C-C99.

BOOK
Stone Primer
Charles McRaven
$13.48

About this product:
Stone brings a timeless elegance to interior and exterior design. Stone is both stylish and classic. It brings solid tradition to contemporary settings and adds a flair of minimalism to traditional surroundings. An elemental substance that brings beauty and permanence wherever it is used, stone is at home everywhere.

Charles McRaven, a dedicated stonemason for more than 50 years, brings his practical experience and deep respect for the material to The Stone Primer, the essential guide for homeowners interested in adding stone to any setting, indoors or out. Here is everything readers will want to consider when beginning a do-it-yourself project, hiring a professional stonemason to carry out a difficult design, or simply planning and dreaming in stone.

Know the properties of common types of stone. Choose, collect, and move the right stones for the project. Place them in perfect layers, make them fit with the proper tools, and learn the basics of drystacking and mortaring. McRaven covers it all in detailed how-to chapters, embellished with anecdotes, historical tidbits, and profiles of noted masons.

Following the basic techniques are dozens of projects to browse for inspiration or use as practical guidance. Designs for the home include everything from structural masonry (stone foundations, columns, and chimneys) to interior accents (fireplaces, hearths, floors, and countertops). Landscaping uses include flagstone pathways and patios, several kinds of walls, water features, gazebos, bridges, and even stone sheds and houses. Full-color photographs and illustrations provide how-to sequences for the budding stonemason and inspirational images for anyone interested in bringing the weight and permanence of stone to the home.

BOOK
A Primer of Population Genetics
Daniel L. Hartl
$30.77

About this product:
In response to many requests, the Third Edition of A Primer of Population Genetics has been dramatically shortened and streamlined for greater accessibility. Designed primarily for undergraduates, it will also serve for graduate students and professionals in biology and other sciences who desire a concise but comprehensive overview of the field with a primary focus on the integration of experimental results with theory. The abundance of experimental data generated by the use of molecular methods to study genetic polymorphisms sparked a transformation in the field of population genetics. Present in virtually all organisms, molecular polymorphisms allow populations to be studied without regard to species or habitat, and without the need for controlled crosses, mutant genes, or for any prior genetic studies. Thus a familiarity with population genetics has become essential for any biologist whose work is at the population level. These fields include evolution, ecology, systematics, plant breeding, animal breeding, conservation and wildlife management, human genetics, and anthropology. Population genetics seeks to understand the causes of genetic differences within and among species, and molecular biology provides a rich repertoire of techniques for identifying these differences.

The book is organized as a user's guide to population genetics.

Chapter 1 starts with the basic concepts of molecular genetics and examines the principal methods by which DNA (or proteins) can be manipulated to reveal genetic polymorphisms in any population. Chapter 1 also includes the principles of population genetics underlying the organization of genetic variation in populations, with special emphasis on random mating, linkage equilibrium and disequilibrium, and inbreeding.

Chapter 2 examines the evolutionary processes that can change allele frequencies, including mutation, migration and population admixture, natural selection of various types, and random genetic drift. This chapter also includes an elementary explanation of the diffusion equations as used in population genetics.

Chapter 3 is the core of molecular population genetics. It includes the analysis of nucleotide polymorphism and diversity based on coalescents, patterns of change in nucleotide and amino acid sequences with special emphasis on codon usage bias and amino acid polymorphisms, inferences based on comparisons of levels of polymorphism and divergence, molecular phylogenetics, and the population dynamics of transposable elements.

Chapter 4 focuses on complex traits whose expression is influenced by multiple genes and environmental factors. It examines genetic effects on the components of phenotypic variation and the correlations between relatives, the evolution of quantitative traits in natural populations, and comes full circle with the use of molecular polymorphisms and candidate genes in the identification of quantitative trait loci underlying complex inheritance.

As for mathematical rigor, while there are some equations, the emphasis is on explanation rather than derivation. Only elementary algebra is necessary to follow most of the material, but a familiarity with basic calculus is helpful for understanding diffusion equations, Poisson random fields, and complex threshold traits. Mathematical symbols are used consistently throughout the book, and when results from the theoretical literature are quoted, the original symbols have been changed as necessary to maintain consistency.

Modern population genetics makes liberal use of acronyms-these are all defined in the text, and their interrelations and implications are discussed. For ease of reference there is a glossary of acronyms and other common abbreviations used in population genetics. The text also includes numerous practical examples showing how the theoretical concepts are applied to actual data, as well as chapter-end problems.

BOOK
Primer of Visual Literacy
Donis A. Dondis
$12.96

About this product:
Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students—those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not.

This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia.

Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).