About this product: Get the Finance textbook that covers complex policy issues using easy-to-understand concepts! STATE AND LOCAL PUBLIC FINANCE provides you with a clear analysis of federal finance practices, and it focuses on state and local government policy as well. Because it's uncomplicated and yet thorough, STATE AND LOCAL FINANCE is perfect for anyone from economics majors early in their studies to graduate students in Public Administration.
About this product: Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits.
About this product: Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. Discover how to Use the Yahoo! Store Editor and Manager Plan effective store navigation Use better images to sell more products Build successful advertising strategies Generate more traffic from search engines
In his debut as an author, Denzel Washington shares his personal story of the mentors who helped guide his life.
Washington pens the introduction for the stories of more than 70 of America's leading personalities in theatre, sports, business, and politics as they tell their life-changing stories of mentorship.
Contributors include Jimmy Carter, Bill Clinton, Antwone Fisher, Bonnie Raitt, Cal Ripken, Alex Rodriguez, Dick Vitale, Whoopie Goldberg and more.
A portion of the book's proceeds benefit 4.5 million children currently involved in the Boys & Girls Clubs of America.
A National Book Critics Circle Award FinalistA New York TimesEditors' ChoiceA Pulishers Weekly Best Book of the YearBirds of America is a stunning collection of twelve stories by Lorrie Moore, one of our finest authors at work today. With her characteristic wit and piercing intelligence she unfolds a series of portraits of the lost and unsettled of America, and with a trademark humor that fuels each story with pathos and understanding.
About this product: Succeed in American history with CENGAGE ADVANTAGE BOOKS: LIBERTY, EQUALITY, AND POWER, VOLUME II SINCE 1863, COMPACT! This history text shows how the pursuit of liberty and equality has shaped the nation, and how power has been used and abused in every aspect of American life between men and women, whites and blacks, and rich and poor. Features such as History through Film, chapter focus questions, chapter chronologies, charts, and tables help you master difficult concepts. The Book Companion Website contains additional study aids such as flashcards, tutorial quizzes, internet exercises, and links to the past designed to save you time and enhance your understanding of the material.
Fundamentals of Nursing, 7/E presents the fundamentals of nursing care within the framework of the nursing process. Hallmark features are a clear and accessible writing style, a focus on practical application with real-world examples and case studies, and an appropriate level of detail for beginners. The book is supported by a state-of-the art technology package to enhance the learning process. Provides the fundamentals of the nature of nursing, contemporary health care, health beliefs and practices, the nursing process, lifespan development issues, integral aspects of nursing, assessing health, and promoting psychosocial health and physiologic health. For Nurses and Health Care Professionals.
About this product: Anyone who is concidering a future in Psychology must pick up a copy of this book. As many books are there for General Psychology this one has got to be one the best written and descriptive books I have ever read. The chapters are carefully broken up into consecutive topics that start with the history and basic terms of Psychology and lead you to client-based pscyhoanaylsis information.
About this product: A favorite among law students and professors alike, the Examples & Explanations series is ideal for studying, reviewing and testing your understanding through application of hypothetical examples. Authored by leading professors with extensive classroom experience, Examples & Explanations titles offer hypothetical questions in the subject area, complemented by detailed explanations that allow you to test your knowledge of the topic, and compare your own analysis.
About this product: Renowned professor and scholar Laura Berk has heightened emphasis on the lifespan perspective, expanded cross-cultural and multicultural research, and strengthened links between theory, research, and applications. Along with the theme of lifelong development, the book emphasizes (1) interdisciplinary contributions to the study of development, from psychology, anthropology, sociology, education, biology, and other fields; (2) the multidimensional nature of development-physical, cognitive, emotional, and social; (3) interacting contextual influences on development-biological, psychological, social, community, cultural, and historical; and (4) gender differences. For anyone interested in lifespan or human development.
BOOK
