About this product: "Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way." --JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX "When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. So, You Want To Start A Business? is the blueprint I needed to get organized and put all the right things in place." --KORY BAILEY, Owner, Creative Counterpart Build the Successful Company You've Always Wanted to Own! *Avoid the 8 disastrous operational mistakes that kill new businesses *Walk step-by-step through the entire process of building a winning business *Master 55 amazingly simple rules of business success *For every entrepreneur and potential entrepreneur...no previous business experience necessary! *Launch the winning business you've always wanted!or make more money in the business you've already started! More than 5,000,000 new businesses are started each year!but 70% of them will fail.Now, two renowned experts on entrepreneurship identify the 8 "killer mistakes" that cause most business failures--and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives. Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You'll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth. Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There's nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true--starting right now. What really makes a successful entrepreneur? What they do, how they act...and how to find your best path to business success Get the 3 "Ws" right from the start What will you sell, who will buy it--and why will they buy it?55 simple, indispensable rules for success What you must know about customers, competitors, and your employees The art and science of managing people, operations, and growth Create processes, set priorities, maximize quality, measure people--and improve every day
About this product: Millions of Americans own their own businesses, and millions more dream of doing the same. But starting your own business is a pretty complicated matter, especially with all the legal issues and paperwork. This updated edition of the top-selling small business resource is chock-full of information, resources, and helpful hints on making the transition from a great idea to a great business. If you've got a great idea for your own business, you need the kind of straightforward advice you'll find here -- the kind of advice you'd normally only get from business schools and MBA courses. Small Business Kit For Dummies, Second Edition covers all the basics on:
Recent tax law changes
Balancing your finances
Hiring and keeping employees
Effective management strategies
Accounting fundamentals
In addition to the basics of business, you'll also find top-class advice on more advanced business basics, like business plans, the ins and outs of contracts, and using the Internet to expand your business. For entrepreneurs large and small, this comprehensive resource offers authoritative guidance on all your biggest business concerns, and offers unbeatable advice on such topics as:
Choosing your business structure -- from LLCs to S corps
How to develop and write a standard business proposal
Going public, issuing stock, and keeping a stock ledger
Raising capital and understanding securities laws
Bookkeeping standard practices
Tax basics for small businesses
Handling the paperwork for new hires
Designing employee compensation plans
Working with independent contractors and consultants
Patent and copyright protections
Dealing with the Press
In addition, the book includes a CD-ROM full of helpful resources -- forms, contracts, and even sample versions of the most popular software for small businesses. With Small Business Kit For Dummies you'll find all the tools you need to get your small business up and running -- and keep it running for years and years to come.
About this product: Business Process Management: Practical Guidelines to Successful Implementations provides organizational leadership with an understanding of Business Process Management and its benefits to an organization.
This is an easy-to-use, easy-to-read guide that provides a practical framework, complete with a set of tools and techniques, to successfully implement Business Process Management projects. In addition, it features vital organizational perspectives that not only provide an overall view of BPM and the move towards a process-centric organization, but also reveal how to embed BPM within an organization to ensure a continuous business process improvement culture.
* A proven step-by-step framework for the Business Process Management practitioner
* Features practical tools, explanations, guidance and over 50 case studies to illustrate best practice
* New edition includes checklists of all phases & steps, summaries of tools per phase, and an overview of business process trends
About this product: When you’re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well.
Business Plan Kit For Dummies, Second Edition is the perfect guide to lead you through the ins and outs of constructing a great business plan. This one-stop resource offers a painless, fun-and-easy way to create a winning plan that will help you lead your business to success. This updated guide has all the tools you’ll need to:
Generate a great business idea
Understand what your business will be up against
Map out your strategic direction
Craft a stellar marketing plan
Tailor your plan to fit your business’s needs
Put your plan and hard work into action
Start an one-person business, small business, or nonprofit
Create a plan for an already established business
Cash in on the Internet with planning an e-business
Featured in this hands-on guide is valuable advice for evaluating a new business idea, funding your business plan, and ways to determine if your plan may need to be reworked. You also get a bonus CD that includes income and overhead worksheets, operation surveys, customer profiles, business plan components, and more. Don’t delay your business’s prosperity. Business Plan Kit For Dummies, Second Edition will allow you to create a blueprint for success!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
About this product: Just a decade ago, the term "green building strategy" evoked visions of fringe environmentalism and a high cost for minimal good. More recently, there's been a large shift in perception, an awakening of social consciousness, and a realization that a strategy good for the world can also be good for your bottom line. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially-responsible strategy at the top of your CEO's agenda.
About this product: Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.
Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.
This light-hearted “how-not-to” book includes anecdotes from Keough’s long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.
As he writes, “After a lifetime in business I’ve never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
Now readers can approach the new millennium by incorporating Burkett's tried and true advice into their business world with this updated edition of the best-selling classic containing some of the actual study material used in Burkett's worldwide seminars.
About this product: Named by Inc. and Forbes magazines as one of the top ten essential books for small business, this fully revised and updated fourth edition of The Successful Business Plan: Secrets & Strategies is a complete, step-by-step guide to researching and writing a fool-proof, perfectly formatted, knock-'em-dead business plan.
Required reading at America's top business schools, it's been called "the entrepreneur's bible," having helped hundreds of thousands of successful business people get the funding they need to launch their businesses.
With a foreword by legendary venture capitalist Eugene Kleiner, The Successful Business Plan is packed with insider tips and insightful advice on writing and formatting a business plan that will stand out from the crowd.
Book features:
99 worksheets to help you get started quickly, taking you through every critical section of a successful business plan
Sample business plan offering guidance on length, style, formatting and language
The Abrams Method of Flow-Through Financials, which makes easy work of number crunching — even if you're a numbers novice
Special chapters addressing issues of concern for service, manufacturing, retail, and Internet companies
Added help for teams and students preparing business plans for classes or competitions
Nearly 200 real-life insider secrets from top venture capitalists and successful CEOs – learn what truly impresses funders
New chapter on starting a business in a challenging economy
About this product: Based on the actual writing and speaking styles of leading business executives worldwide, this book features easy-to-follow instructions and techniques for preparing polished written documents and writing and speaking in an articulate manner. Focusing on how leading business professionals really communicate, the basics of writing and speaking, including traditional grammar and speaking dos and don'ts, are covered. Examined are the particular styles in which business professionals communicate with each other and how to develop a personal professional style. Featured are special sections on writing memos, offer letters, e-mails, and other business documents that business professionals need to master.
About this product: Entrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently-and how you can do it too.
"Rarely is a book as good as a beer but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur." -Bob Guccione Jr. founder of Spin magazine and Gear magazine
"Brewing Up a Business will inspire both entrepreneurs and aspiring small business people to have the confidence in following their dreams." -Jim Davis Chairman and CEO of New Balance
"Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry." -Ruth Ann Minner Governor of Delaware
"Everything you want to know about succeeding in business you can learn from beer. At least you can if it's the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a 'how-to' manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer!" -Joe Calloway author of Becoming a Category of One and Indispensable
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