About this product: This exceeding rare book is by one of the great men of the 20th century. Written soon after his immigration to the United States, he signed the book "Francis Stuart Campbell" because he was a refugee from Austria and didn't want to endanger them. The contents: a relentless attack on the idea of mass government based on the egalitarian ethic, and its tendency toward the total state of Stalin and Hitler. And yet there is more here, more than can possibly be recounted in a paragraph. The author was a remarkable 19th-century-style liberal intellectual, startling in his erudition and wisdom. A bit disorganized, perhaps, and not as friendly to the market as it might be but a book overflowing with insight into the ancient, medieval, and modern worlds. To read him is to experience something of an intellectual liberation from every sort of conventional wisdom. This is a dazzling work from a man who seemed to be an impossibility in the modern age.
414 pages, 6" x 9", paperback
While observing a family of elephants in the wild, Caitlin O’Connell noticed a peculiar listening behavior—the matriarch lifted her foot and scanned the horizon, causing the other elephants to follow suit, as if they could “hear” the ground. The Elephant’s Secret Sense is O’Connell’s account of her groundbreaking research into seismic listening and communication, chronicling the extraordinary social lives of elephants over the course of fourteen years in the Namibian wilderness. This compelling odyssey of scientific discovery is also a frank account of fieldwork in a poverty-stricken, war-ravaged country. In her attempts to study an elephant community, O’Connell encounters corrupt government bureaucrats, deadly lions and rhinos, poachers, farmers fighting for arable land, and profoundly ineffective approaches to wildlife conservation. The Elephant’s Secret Sense is ultimately a story of intellectual courage in the face of seemingly insurmountable obstacles.
“I was transported by the author’s superbly sensuous descriptions of her years spent studying the animals. . . . Conjures a high-class nature documentary film in prose.”—Steven Poole, Guardian
“A ride as rough and astonishing as the roads of the African floodplain.”—Joan Keener, Entertainment Weekly
“A successful combination of science and soulfulness, explaining her groundbreaking theory of how elephants use seismic communication. . . . O’Connell’s account is studded with sympathetic insights and well-turned phrases.”—Publishers Weekly
“This fascinating book reads like a fast-paced detective story of a scientific discovery and adventure set in contemporary Africa. . . . By the end, O’Connell takes her rightful place among the leading biographers of the African elephant.”—Iain Douglas-Hamilton, author of Among the Elephants
We live in a digital world where a small number of people – sometimes even one person – can quickly become the voice of one hundred, one thousand, or one million and more. This is having a profound influence on marketing and the need that brands have to tap into and build social communities.
The Nature of Marketing is a unique perspective on how digitally linked populations behave as a single organism, similar to a swarm of fish. These human swarms are fueled by the connectivity and speed of the social networking generation, and are replacing the rules of marketing with principles that are fundamentally different from anything before.
This book helps put trends like social networks and Web 2.0 in a larger and more timeless context. As brand communications move from monologue to dialogue, a new marketing plan is needed to engage the community and start a conversation with people who can help expand upon the brand message and experience.
Chuck Brymer lays out a well-documented case that traditional marketing and branding are as important as ever. However, the doctrine of herd marketing – one-way mass communications – must be adjacent to the new realities of swarm marketing – the power of people communicating with each other in unprecedented speed and numbers.
We now have the potential to dramatically grow the value and influence of brands using an approach that is as fresh as Web 2.0, but as enduring as human nature. The Nature of Marketing is your guide to the next great revolution in how we reach our customers to gain their loyalty and advocacy.
Watch Chuck Brymer speak at ANA: http://www.youtube.com/watch?v=6zYz9apIyfM
About this product: Miss Emma's cows just can't stay put! Each time they wander into Cowboy Kirby's yard, he uses odd and even numbers to count the herd. Then he sends all the evens back to Emma and keeps the odds for himself. Kirby doesn't notice that his herd keeps getting smaller while Emma's grows larger. Emma doesn't want to hurt her friend's feelings by explaining his math mistake. How will she solve their problem with odds and evens? Count on Emma for coming up with a surprise ending!
About this product: "A Herd of Red Deer" revolutionised the way that British wildlife was studied. Darling spent two years with the red deer and this book describes in beautiful detail all that he learnt. From the excitement of the rutting season to the struggle for mastery of the herd, Darling is able to express the changes in the deer community throughout the year with a warmth and personality that few scientist have. As part of the Luath "Wild Lives" series the original text is complimented with diagrams, maps and new photographs. In the introduction Walter Stephen shows how "A Herd of Red Deer" inspired a generation to follow in Darling's footsteps, to love the Highlands and to be aware of the big environmental issues of the 21st century. This authoritative work on the lives and habits of the red deer, supported by Scottish Natural Heritage, will appeal to all those interested in wildlife and the environment.
About this product: For the thousands of readers who fell in love with Doc McCormack and the farmers, cattlemen, and moonshiners of Choctaw County in Fields and Pastures New and A Friend of the Flock, The Hero of the Herd is like coming home to old friends. There's Carney Sam Jenkins, the county's amateur vet/taxidermist, with his stock diagnosis of "kidneyitis"; Bob "Sinkin" Jenkins, a 250-pound tough-as-nails hog farmer and "Olympic champion fainter" who can barely stand the sight of blood; and Goat, the mailman who doubles as the town gossip. There are new folks too--the McCormacks' infant son, Paul; J.B. and Pool Do, the best hired hands in the state of Alabama; and one especially fractious piglet named Fred. There are even some big changes--like the new color television behind the counter at Miss Ruby McCord's Grocery and Service Station. But it's still the same Choctaw County, where late-night calf deliveries keep Doc up past his bedtime, where the local barbershop is the place to catch up on all the news, and where your best friends and neighbors are always just a holler away.
Of course, our coveralls were wet and covered with mud, and, as expected, there was a problem with one hard-core resister. That particular hog had apparently decided he wanted no part of the surgical procedure and had somehow evaded capture by scaling the short fence and retreating back down the hill into the swamp.
Suddenly a grim-faced Buck beelined toward the escapee, who was taking a breather in the deepest, gummiest part of the lot. When he came to within about ten feet of the porker, Buck made a flying tackle and landed atop the surprised pig. The resulting chaos was worthy of national television coverage. In spite of their giggling, Everett and John piled on the wallowing duo. In the process of trying to jump and run through the mud, I lost both of my knee-high rubber boots. When it was all over, we stood staring at the scene for several minutes. Never had I seen such a sight. All we needed were several fires burning, smoke spiraling upward, and the scene would have been reminiscent of a Civil War movie not long after the Yankees had marched through the farmsteads outside Atlanta.
About this product: Social learning involves individuals learning from the behavior of others and may lead to spectacular outcomes such as herding, fads, frenzies, crashes, and booms. Providing a synthesis of the theoretical literature of the last ten years, Christophe Chamley demonstrates how these pathologies may occur in a society of rational individuals. His book provides informal as well as technical analyses for readers interested in social behavior, and more advanced researchers in economics, finance, and other social sciences. A key feature is the inclusion of exercises in each chapter, with proofs written out for students.
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