About this product: Whether you're in a band, a business entrepreneur or just interested in the music business, Label Launch will let you take your fantasies of holding the reigns at your own record label into reality. In fun, easy-to-understand language Veronika Kalmar takes you step-by-step through the intricate process of running a label from the moment you think about entering the biz until your first CD, vinyl single, or demo tape rolls off the press. Topics covered include:
Funding your label Maneuvering through the legal maze Selling your product online and off Picking and signing bands Promotion and touring Avoiding the most common pitfalls of a new label
And even tells you when it's time to sell out to "the man."
Kalmer has culled information from the best in the independent record business interviewing heads of labels who have made a great success and those that almost didn't make it.
About this product: For nearly fifty years, a wide range of missiles and rockets has propelled U.S. satellites and spacecraft into the sky. J. D. Hunley's two-volume work traces the evolution of this technology, from Robert Goddard's research in the 1920s through the development of the Titan missiles and launch vehicles in the 1960s to the refinement of the space shuttle in the 1980s.
With the first book devoted primarily to military hardware and the second to launch vehicle hardware, Hunley offers a sweeping overview of these impressive engineering innovations as well as insights into the dynamic personalities responsible for them. Together, the two volumes offer a unique, invaluable history of rocketry that should appeal to a wide range of scholars and space buffs.
About this product: The tools and techniques needed to successfully launch and maintain a hedge fund
In The Fundamentals of Hedge Fund Management, both budding and established hedge fund managers will learn the fundamentals of building and maintaining a successful hedge fund business. Strachman presents the facts in an accessible and easy-to-use format that will empower readers to create a lasting fund that provides significant income for years to come. The Fundamentals of Hedge Fund Management provides information on everything from picking a lawyer to creating a fund's documents to determining what markets attract investors. Readers will glean valuable information from real-life experiences (both negative and positive) that have shaped and continue to guide many of today's leading and most respected funds.
Wouldn't you love to own your own trendy boutique-a hot spot that showcases your unique style? Do you daydream about selling your signature products to high-end shoppers? Your dream is just a few clicks and one week away!
Whether your taste is classy and elegant or hip and unique, there's a spot for you in today's largest retail center-the internet. In just days, build your posh, online boutique selling luxury, designer goods or your own upscale, signature products. Learn how to handle and showcase inventory, reach affluent shoppers, fulfill orders, accept payments and so much more-using turnkey solutions that require no technical skills!
Design a professional specialty-retail site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge
Create eye-catching content that captures elite shoppers and keeps them coming back.
Use foolproof online tools that work 24/7 to handle payments and accept orders.
Drive traffic using search engine optimization, new media marketing and other marketing and advertising techniques.
Skillfully handle inventory, order fulfillment, customer service and all other operations.
Stylish, unique, one-of-kind-turn your personal taste into a successful, online store--in just a few clicks and a few days!
About this product: Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth "How-to" for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services.
About this product: A study of the development of the Saturn launch vehicle that took Americans to the moon in the 1960s and 1970s. The Saturn rocket was developed as a means of accomplishing President John F. Kennedy's goal for the United States to reach the moon before the end of the decade. Without the Saturn V rocket, and its capability of sending as payload the Apollo Command and Lunar Modules - along with support equipment and three astronauts - more than a quarter of a million miles from Earth, Kennedy's goal would have been unrealizable. This volume not only tells the story of the research and development of the Saturn rockets and the people who designed them but also recounts the stirring exploits of their operations from orbital missions around Earth testing Apollo equipment to their journeys to the moon and back. This history should be of interest to anyone seeking to understand the development of space flight in America and the course of modern technology. This reprint edition includes a new preface by the author providing a 21st-century perspective on the historic importance of the Saturn project.
About this product: From the basics of writing a business plan to the challenges of developing a marketing and sales program, this is the essential resource for success with a new venture. Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.
The easy–to–read bible for developing, financing, marketing, and selling consumer products––from gadgets to kitsch, from high–touch to high–end––for America's rising entrepreneurial nation.
Launch It! is written by a team of trend and product consultants with over 60 years of collective experience advising thousands of entrepeneurs, designers, and companies. As they realized not one trade book was available on the market that would provide soup–to–nuts guidance for any firm or entrepreneur seeking to turn inventions and cool ideas into great products that sell, they decided to write that book themselves. Unlike any other book, Launch It! provides the reader with the step–by–step game plan that anyone can follow to evaluate their idea, raise capital, save time, stay on top of emerging and important trends, and make money.
About this product: Spacecraft Structures and Mechanisms describes the integral process of developing cost-effective, reliable structures and mechanical products for space programs. Processes are defined, methods are described and examples are given. It has been written by 24 engineers in the space industry, who cover the themes of (1) ensuring a successful mission, and (2) reducing total cost through good designs and intelligent risk management. Topics include: Introduction and requirements (development process, requirements documentation, requirements definition, space mission environments); Analysis (statics, dynamics and load analysis, fatigue and fracture mechanics, mechanics of materials, strength analysis, heat transfer and thermal effects); Verification and quality assurance (verification planning, structural, mechanical and environmental testing, quality assurance and configuration control, compliance documentation, structural reliability analysis, verification criteria -- factors of safety, margins of safety, fracture control, test options); Design (spacecraft configuration development, finite element analysis, mechanism development, designing for producibility, structural design, materials, designing to control loads, load cycles, sensitivity analysis); Final verification (model correlation, risk management, launch readiness reviews). For system engineers, mechanical designers, stress analysts, dynamics and load analysts, technical leads, program managers.
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