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  BOOKSocial Media Marketing For Dummies Shiv Singh $13.51
About this product: Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business. Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:
Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams  BOOKGuerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job David E. Perry $12.43
About this product: "You'll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you, for jobs that aren't advertised or don't even exist yet." "This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time." "Recruiters: read this book! You're going to need it. When people start following the advice in Guerrilla Marketing for Job Hunters 2.0, you're going to be looking for a job." "Job hunters don't need to be told the 'what' of job hunting, they want and need to know the 'hows.' They are all here and then some." "Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience—in a cost-effective fashion." "Don't get lost on the battlefield, win the war. Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed." "Lays out a straightforward and detailed 'plan of attack' for every step of a job search...an indispensable tool for job seekers to land the interview." "Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book." "The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame." "Beyond your Guerrilla Resume...here's how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more." P.S.—We knew you'd read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."  BOOKPermission Marketing : Turning Strangers Into Friends And Friends Into Customers Seth Godin $30.00
About this product: Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. --Dan Ring  BOOKStartup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers Jeannie Levinson $9.75
About this product: How to Get Started with Guerrilla Marketing "Jay is a genius. Now you can be one too. Just do what he and Jeannie say, don't tell anyone where you got the ideas and you're in. On the other hand, that would be selfish. Time to tell everyone you know what an amazing resource you're getting..." -Seth Godin, author of Meatball Sundae “The Guerrilla Marketing series has gained the well deserved trust of millions of followers worldwide who have benefited greatly from its wisdom. Now comes the Startup Guide to Guerrilla Marketing that will enable readers everywhere to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. This is a wonderful book from equally wonderful people.” -Stephen M.R. Covey, author of The Speed of Trust: The One Thing That Changes Everything "If you are starting a business on a tight budget, this book is for you! The Father of Guerrilla Marketing reveals dozens of high impact, low-cost strategies for getting new customers using time, energy and imagination. If you want to start making money from your new business, get this book!” -Mitch Meyerson, founder of Guerrilla Marketing Coaching “Sit down, buckle your seat belt and be prepared to succeed. With this book you no longer have excuses to fail but a system to succeed. This Startupp Guide to Guerrilla Marketing is consistently unique and stimulating and provides unquestionable value to all who pick it up, peruse it and use it. “ -Al Lautenslager, bestselling co-author of Guerrilla Marketing in 30 Days "Forget the retired business executives with the firm handshakes and the sincere eye contact. Forget the SBA. Forget the seminar speakers with the expensive haircuts and the million-dollar smiles. If you want the best, most proven, most widely used and easiest-to-implement advice in the world on how to market a startup business, go no further than Jay and Jeannie Levinson's new book. They know what really works, and you need to know what they are so generously willing to share with you." -David Garfinkel, author of Advertising Headlines That Make You Rich  BOOKFacebook Marketing: Leverage Social Media to Grow Your Business Steve Holzner $14.33
About this product: Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works!
With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!
Introduction 1
1 Targeting Your Profile 5 Welcome to Facebook Marketing 5 Welcome to Facebook 7 Getting Started with Facebook 8 The Profile Tab 12 Across the Top 13 The Search Bar 15 Name, Photo, Networks, and Status 18 The Mini-Feed Section 19 The Friends and Friends in Other Networks Sections 19 The Photos Section 21 The Groups Section 23 The Information Section 24 The Education and Work Section 24 The Gifts Section 25 The Wall Section 25 Editing Your Profile 25 Setting Profile Privacy 27 The Friends Tab 31 Searching for Friends 31 Managing Your Friends 33 Creating Friend Lists 35 The Inbox Tab 37 Reading Messages 38 Avoiding Spam 39 Reading Notifications 39 Composing Messages 40 Getting Help 41
2 Facebook Groups 45 Welcome to Facebook Groups 45 Messaging Your Members 46 A Word About Spam 46 Joining Facebook Groups 47 What Groups Are Available? 47 Taking a Look at a Group 51 How Do I Join a Group? 54 Which Groups Can I Join? 54 Creating Your Own Facebook Groups 55 Creating Your Group 57 Customizing Your Group 58 Inviting Friends to Join Your Group 61 Seeing Your New Group 65 Managing Your New Group 67 Deleting a Group 70
3 Creating Your Own Pages 71 Welcome to Facebook Pages 71 Pages from a Marketing Perspective 72 Viral Marketing with Pages 73 Page Authenticity 74 Finding Pages 75 Searching for Pages 76 Browsing Pages by Type 78 Browsing All Pages 79 Becoming a Fan of a Page 80 Examining a Page 83 Sharing a Page 85 Creating Your Own Page 88 Examining Your New Page 92 Editing Your Page 94 Updating Your Fans 98 Promoting Your Page 99
4 Hosting Your Own Facebook Events 101 Welcome to Facebook Events 101 All About Facebook Events 102 Checking Out Your Friends’ Events 103 Taking a Look at an Event 104 The Information Section 106 The Description Section 107 The Other Information Section 109 The Photos,Video, and Posted Items Section 109 The Confirmed Guests Section 109 The Other Invites Section 109 The Wall 110 The Event Type and Admins Section 110 Adding an Event to Your Event List 110 Browsing for Events 113 Searching for Events 113 Creating an Event 115 Customizing an Event 117 Uploading the Image for the Event 118 Setting Event Options 118 Setting Event Access 119 Inviting People to Your Event 119 Seeing Your Event 122 Managing and Publicizing Your Event 124 Message All Guests 1...  BOOKFacebook Marketing For Dummies Richard Krueger $13.61
About this product: Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.
Face it: this essential book contains everything you need to know for your foray into Facebook marketing.  BOOKeBoot Camp: Proven Internet Marketing Techniques to Grow Your Business Corey Perlman $13.00
About this product:  BOOKMarketing Metrics: 50+ Metrics Every Executive Should Master David J. Reibstein $22.38
About this product:  BOOKThe Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Bob Gilbreath $13.99
About this product: THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” “Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.” “Persuasion has given way to sharing, and marketing will never be the same.” ”Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives, and he provides a playbook for success.” “This book provides a framework and compelling examples for creating the next generation of cultureleading brands.” ABOUT THE BOOK: Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers! The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including:
This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. You simply cannot afford to get left behind in advertising’s “golden age” of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution. (20090914) BOOKSecrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! Paul Gillin $9.04
About this product: Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
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