Publicity - Books On Amazon.com _{Check eBay.com!}

BOOK
Restaurant Promotion and Publicity: For Just a Few Dollars a Day (Food Service Professionals Guide, Vol. 4)
Tiffany Lambert
$9.97

About this product:
This new series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today.

These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won’t find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Think of them as "Cliff Notes TM" on the subject matter.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You’ll be using your highlighter a lot! The best part aside from the content is they are very moderately price. You can also purchase the whole 15 book series the isbn number is 0-910627-26-6. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need you to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!

BOOK
The Billboard Guide to Music Publicity
Jim, Jr. Pettigrew
$20.00

About this product:
This revised edition contains information on strategies for staging compelling publicity campaigns, techniques for writing successful press releases, advice on utilizing desktop publishing and CD technology, and a recommended reading list of related source material.

BOOK
The New Publicity Kit
Jeanette Smith
$4.87

About this product:
A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.

BOOK
Secret Publicity
Sven Lütticken
$23.73

About this product:
These thought-provoking essays from the first laureate of the Netherlands Foundation for Visual Arts, Design and Architecture's Prize for Art Criticism consider the central role of publicity as both a subject of and a power in contemporary art, and ask whether artists could create a publicity opposed to the mass media. How open are such alternatives? Would art that attempts to develop its own counter-publicity become a secret society? Lutticken, who teaches at the University of Amsterdam and stokes the media machine himself by writing regularly for Artforum, the New Left Review and Afterimage, considers the work of artists including Stan Douglas, Andrea Fraser, Tino Sehgal, Jeff Wall, Marcel Broodthaers, Andy Warhol, Georges Bataille and Guy Debord. To mark the publication of this, his first book, debates are being organized in Amsterdam, Brussels, London and New York.

BOOK
Modern Publicity 1977 edited by Felix Gluck (Hardcover) 1977, 1st edition
$22.82

About this product:
Black cloth, dust jacket, 192 pages. "Modern Publicity is an annual survey of the best graphic designs in international advertising and communications. The illustrations in this book were selected from over 7000 entries submitted by designers all over the world...The book contains separate sections on poster design, press advertising, direct mail, trademarks and house-styles, letterheads, packaging, TV and film advertising, new typefaces, and book jackets." Illustrations in b/w and color

BOOK
Modern Publicity 1980
$54.45

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