About this product: An illustrated history of American innovators--some well known, some unknown, and all fascinating-- by the author of the bestselling The American Century.
About this product: Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.
About this product: Get expert, architectural guidance for optimizing user search with custom SharePoint Server 2007 deployments from a Microsoft MVP. You ll go inside the Index and Search Engines. The authors address the unique challenges presented by a folder-and-file organizational strategy that mimics the computer desktop, and takes into consideration that SharePoint sites are often the result of content contributed from a number of users. This pragmatic resource covers the tools in SharePoint Server 2007 that help make searching more effective. You ll discover how SharePoint Server 2007 handles files and data catalogs, and how to effectively use the SharePoint Business Data Catalog and other tools to structure and search SharePoint files, increasing response time and lessening user frustration. Ideal for working developers in an enterprise environment, this practical book delivers must-have, in-depth information for customizing SharePoint Server deployment to enable effective user search experiences. Includes code samples.
Key Book Benefits:
Delivers in-depth, architectural guidance about how SharePoint Server handles files and data catalogs
Provides details about how to effectively use the SharePoint Business Data Catalog and other tools to structure and search SharePoint files, increasing response time and lessening user frustration
Features practical advice from two SharePoint gurus with a deep understanding of how enterprises use search tools
Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.
Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!
Learn how to:
Create an attractive website with SEO-enriched content
Choose the right keywords and create an effective seed list
Use effective tools to identify and attract quality traffic
Safeguard your site from becoming spam
Use cutting-edge tactics to gain exposure and land on page 1 of Google
Create relationships with other sites through linking
Use social media sites within your online marketing plan
Turn traffic into sales
Everything you ever needed to build a website and get results is right here-all in one place!
Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings.
Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will:
Know what content is searchable, and why metadata, keywords, and links are so important
Learn how to place HTML content in your Flash applications
Create an SEO website by connecting Flash to JavaScript and CSS
Work effectively with SWFObject by understanding its capabilities and limitations
Discover the advantages of using the Adobe Flex framework for SEO
The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.
About this product: SEO Made Simple: Strategies for Dominating the World's Leading Search Engine is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.
About this product: Search engines have become a key part of our everyday lives. Yet while much has been written about how to use search engines and how they can be improved, there has been comparatively little exploration of what the social and cultural effects might be. Like all technologies, search engines exist within a larger political, cultural, and economic environment. This volume aims to redress this balance and to address crucial questions such as:
* How have search engines changed the way we organize our thoughts about the world, and how we work? * What are the ‘search engine wars', what do they portend for the future of search, and who wins or loses? * To what extent does political control of search engines, or the political influence of search engines, affect how they are used, misused, and regulated? * Does the search engine help shape our identities and interactions with others, and what implications does this have for privacy?
Informed members of the information society must understand the social contexts in which search engines have been developed, what that development says about us as a society, and the role of the search engine in the global information environment. This book provides the perfect starting point.
About this product: “There is no other information retrieval/search book where the heart is the mathematical foundations. This book is greatly needed to further establish information retrieval as a serious academic, as well as practical and industrial, area." ---Jaime Carbonell, Carnegie Mellon University. “Berry and Browne describe most of what you need to know to design your own search engine. Their strength is the description of the solid mathematical underpinnings at a level that is understandable to competent engineering undergraduates, perhaps with a bit of instructor guidance. They discuss the algorithms used by most commercial search engines, so you may find your use of Google and its kind becomes more effective, too.” --George Corliss, Marquette University. “This book gives a valuable, generally non-technical, insight into how search engines work, how to improve the users' success in Information Retrieval (IR), and an in-depth analysis of a mathematical algorithm for improving a search engine's performance. …Written in an informal style, the book is easy to read and is a good introduction on how search engines operate…” —Christopher Dean, Mathematics Today, October 1999. The second edition of Understanding Search Engines: Mathematical Modeling and Text Retrieval follows the basic premise of the first edition by discussing many of the key design issues for building search engines and emphasizing the important role that applied mathematics can play in improving information retrieval. The authors discuss important data structures, algorithms, and software as well as user-centered issues such as interfaces, manual indexing, and document preparation. Readers will find that the second edition includes significant changes that bring the text up to date on current information retrieval methods. For example, the authors have added a completely new chapter on link-structure algorithms used in search engines such as Google, and the chapter on user interface has been rewritten to specifically focus on search engine usability. To reflect updates in the literature on information retrieval, the authors have added new recommendations for further reading and expanded the bibliography. In addition, the index has been updated and streamlined to make it more reader friendly. Instructors will find that the book serves as an excellent companion text for courses in information retrieval, applied linear algebra, and scientific computing. Because of the authors’ informal, conversational tone, readers with nonmathematical backgrounds also will appreciate the less technical chapters of the text.
Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.
Track and measure both digital and traditional marketing with analytics
Define and use KPIs to manage campaigns and channels for maximum profitability
Employ SEO strategies to increase leads, conversions, and sales
Understand how website architecture, keywords, tags, and sitemaps affect search results
Use PPC to place ads in search engines, radio, TV, and newspapers
Get hands-on strategies for maximizing Google Analytics and Google AdWords
About this product: A very well-designed web site is useless if no one can find it on the web. If your company is going to succeed on the web, optimizing your site for search engine visibility is a must. Especially since it is the telephone book of the now, not the future. This book is written by the two most noted and accomplished experts in the field of search engine optimization (SEO) and provides you with proven guidelines, cutting-edge techniques, tips, and the how-to's for planning and executing a comprehensive SEO strategy.This is the first book to cover the Bing search engine in-depth. It tackles how to submit your website to the search engines, basic to advanced optimization techniques, learn how to determinetrophy keywords, keyword density, little known tricks and methods pros use, learn how to increase your rankings, and learn from those who started the entire SEO industry.This is the only guide you need!
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