The Complete Idiot’s Guide® to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site’s optimization, and how search engine marketing fits within a company’s overall online marketing plan.
·More than 90% of all online users employ search engines to find what they are looking for on the Internet ·A study from IMT Strategies demonstrates that a company’s presence on relevant search engines is the most important medium for maintaining high brand awareness—more important than print media, radio, or TV commercials
About this product: To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.
Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability". * Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies
Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings. Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will:
Know what content is searchable, and why metadata, keywords, and links are so important Learn how to place HTML content in your Flash applications Create an SEO website by connecting Flash to JavaScript and CSS Work effectively with SWFObject by understanding its capabilities and limitations Discover the advantages of using the Adobe Flex framework for SEO
The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.
About this product: Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.
Detailed, practical guide to increasing your Web traffic through better search results
Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.
Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works
If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
About this product: Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
About this product: If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.Topics Include
Search engine optimization (SEO) vs. search engine marketing (SEM)
About this product: Get expert, architectural guidance for optimizing user search with custom SharePoint Server 2007 deployments from a Microsoft MVP. You ll go inside the Index and Search Engines. The authors address the unique challenges presented by a folder-and-file organizational strategy that mimics the computer desktop, and takes into consideration that SharePoint sites are often the result of content contributed from a number of users. This pragmatic resource covers the tools in SharePoint Server 2007 that help make searching more effective. You ll discover how SharePoint Server 2007 handles files and data catalogs, and how to effectively use the SharePoint Business Data Catalog and other tools to structure and search SharePoint files, increasing response time and lessening user frustration. Ideal for working developers in an enterprise environment, this practical book delivers must-have, in-depth information for customizing SharePoint Server deployment to enable effective user search experiences. Includes code samples.
Key Book Benefits:
Delivers in-depth, architectural guidance about how SharePoint Server handles files and data catalogs
Provides details about how to effectively use the SharePoint Business Data Catalog and other tools to structure and search SharePoint files, increasing response time and lessening user frustration
Features practical advice from two SharePoint gurus with a deep understanding of how enterprises use search tools
About this product: Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.
The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
About this product: Search Engines for the World Wide Web Visual Quickstart Guide is exactly what Web guides should be--concise, easily referenced, informative, and appropriate for all levels of expertise. If you have ever had the problems that most surfers experience when conducting a search--dredging up 100,000-plus hits on AltaVista, finding coffee pages when searching for Java, or pulling up the dreaded goose egg--you need to have this book close at hand. From the basics of searching to the specifics of the major Web search sites, you'll find out what to look for, where to look for it, and how to get the best results the first time.
The authors give each of six major search engines--Yahoo!, AltaVista, Excite, Infoseek, Lycos, and HotBot--its own easily tabbed chapter, with charts for fast reference and complete descriptions of each engine's query terms for dramatically improved performance. The book also describes the more advanced features of each engine, with step-by-step guides to access these features, and covers what each engine is best suited for. Search Engines for the World Wide Web also gathers the quick reference charts into an appendix for even faster access.
An introductory chapter discusses the basics of searching--unique keywords, Boolean operators, and the Seven Habits of Effective Web Searches--which will be valuable even if you consider yourself an expert at searching the Web. Other chapters cover specialized engines such as DejaNews for Usenet newsgroups, Liszt for mailing lists, Four11 for people-finding, Zip2 for yellow pages, and a whole host of sites for finding information on specific topics and subjects.
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