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BOOK
Social Networking for Genealogists
Drew Smith
$16.20

About this product:
The Internet is a powerful tool for social networking. "Social Networking for Genealogists" is a guide for genealogists, be they professional or amateur, in using the internet to create a better social network to help them achieve their goals. Websites such as Wikipedia, Youtube, and others have done much for the family historian, but getting in contact with like minded folks can reap unexpected awards. "Social Networking for Genealogists" is a solid and very much recommended read for anyone who takes family history seriously.

BOOK
Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization
Joey Bernal
$20.15

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The Hands-On Guide to Thriving with Web 2.0 and Social Networking

• Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity
• Embrace, support, and manage social networking so it works for you, not against you
• Best practices and new case studies from IBM^® and many of its most innovative portal and social networking sites

This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere^® Portal, Lotus^® Connections, and IBM Mashup Center.

BOOK
Social Media Marketing: An Hour a Day
Dave Evans
$15.67

About this product:
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

BOOK
The Social Media Bible: Tactics, Tools, and Strategies for Business Success
David K. Brake
$17.46

About this product:
The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to:

• Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
• Determine which social media tactics you should be using with your customers and employees
• Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
• Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
• Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
• Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com

BOOK
The e-Policy Handbook: Rules and Best Practices to Safely Manage Your Company's E-Mail, Blogs, Social Networking, and Other Electronic Communication Tools
Nancy Flynn
$1.41

About this product:
" Trillions of e-mails travel each year through corporate networks-and they're not all work-related. But for organizations wishing to protect themselves from liability, e-mail is no longer the only danger-they now have to contend with blogs, social networking sites, and other new technologies. Packed with electronic rules, step-by-step guidelines, sample policies, and e-disaster stories, this revised edition of The e-Policy Handbook helps readers: implement strategic electronic rules - prevent security breaches and data theft - safeguard confidential company and customer information - manage new and emerging technologies - write and implement effective policies - train employees Updated to cover new technologies, including instant messaging, social networking, text messaging, video sites, and more, this is a comprehensive resource for developing clear, complete e-policies. "

BOOK
Design and Launch an Online Social Networking Business in a Week (Clickstarts)
Julien Sharp
$9.83

About this product:

WWW.(Your Social Network).COM
Are you a virtual social butterfly? Captivated by the buzz of new media? Interested in setting the online social scene for others? And making a profit doing so?

Tap into the millions of MySpace users and Facebook friends to create your own specialized social site! In just seven days, identify your network niche; develop an inviting, interactive website; drive traffic and membership; build profitable online advertising relationships; and more!

• Design an attractive, interactive social networking website using inexpensive, turnkey solutions that require no programming knowledge
• Define your community and set the tone
• Offer interactive features including profile pages, member search options, media add-ons, and more
• Generate traffic and membership using search engine optimization, viral and social marketing, and other techniques
• Cash in on your site with proven, revenue-generating solutions
• Use included resources to stay on the cutting-edge

Sign on for social networking success!

BOOK
Should Social Networking Web Sites Be Banned? (At Issue Series)
$24.97

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BOOK
Cross-Border Dialogues: U.S.-Mexican Social Movement Networking (U.S.-Mexico Contemporary Perspectives Series, 20.)
$18.20

About this product:
This collection brings together assessments of a decade of social responses to economic integration between the United States and Mexico, documenting the emergence of social organizations and constituencies as key actors in the bilateral relationship. The studies address labor, environmental, trade advocacy, Latino and immigrant rights, small farmer, and pro-democracy/human rights movements. The authors include both key social organization strategists and researchers who have followed more than a decade of cross-border networking. This book tells the story of the uninvited guests to the transnational negotiating table, their strategies, frustrations, and limitations. For many of these broad-based social constituencies, this process involved a major shift toward thinking "transnationally." Their recognition of the ways in which international policies were directly affecting their national and local interests led them to seek out counterparts across borders, though finding common ground required a willingness to "agree to disagree." Beginning more than a decade ago, the broadening of the public debate over the terms of economic integration between Mexico and the United States succeeded in embedding social and environmental concerns on the international economic policy agenda and foreshadowed the widespread international questioning of globalization that followed.

BOOK
Socialnomics: How social media transforms the way we live and do business
Erik Qualman
$13.80

About this product:
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.

• Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
• Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
• A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
• Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm

Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

BOOK
Twitter Power: How to Dominate Your Market One Tweet at a Time
Joel Comm
$14.12

About this product:
Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.