About this product: How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don't want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns--the lessons learned by those who've faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you can spend your time on...something else. Something more challenging. Something more complex. Something more fun.
You want to learn about the patterns that matter--why to use them, when to use them, how to use them (and when NOT to use them). But you don't just want to see how patterns look in a book, you want to know how they look "in the wild". In their native environment. In other words, in real world applications. You also want to learn how patterns are used in the Java API, and how to exploit Java's built-in pattern support in your own code.
You want to learn the real OO design principles and why everything your boss told you about inheritance might be wrong (and what to do instead). You want to learn how those principles will help the next time you're up a creek without a design pattern.
Most importantly, you want to learn the "secret language" of Design Patterns so that you can hold your own with your co-worker (and impress cocktail party guests) when he casually mentions his stunningly clever use of Command, Facade, Proxy, and Factory in between sips of a martini. You'll easily counter with your deep understanding of why Singleton isn't as simple as it sounds, how the Factory is so often misunderstood, or on the real relationship between Decorator, Facade and Adapter.
With Head First Design Patterns, you'll avoid the embarrassment of thinking Decorator is something from the "Trading Spaces" show. Best of all, in a way that won't put you to sleep! We think your time is too important (and too short) to spend it struggling with academic texts.
If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, Head First Design Patterns will load patterns into your brain in a way that sticks. In a way that lets you put them to work immediately. In a way that makes you better at solving software design problems, and better at speaking the language of patterns with others on your team.
The 29th edition of the best-selling, original drug handbook for nurses has been revamped expressly to appeal to the education market as well as the practice market. This comprehensive reference provides complete monographs for more than 900 generic and 3,000 trade drugs. The monographs are consistently formatted for ease of use, and they focus on the practical information that practicing nurses need. Each monograph consists of generic and trade names, pregnancy risk category, controlled substance schedule (if applicable), available forms, indications and dosages (including dosage adjustments) administration for all routes (plus I.V. drug incompatibilities (for I.V. drugs), drug action (including tables showing route, onset, peak, and duration), adverse reactions, interactions, effects on lab test results, contraindications, nursing considerations, and patient teaching. A new chapter on drug classes is being added to the front of the book. The back-of-book CD is being ported to a Web toolkit with videos about medication administration, a color-photo pill guide, dosage calculators, interactions algorithms, and much more. NDHnow.com keeps the book up to date with partial monographs for new drugs.
About this product: Everything you need to know to create professional web sites is right here. Learning Web Design starts from the beginning -- defining how the Web and web pages work -- and builds from there. By the end of the book, you'll have the skills to create multi-column CSS layouts with optimized graphic files, and you'll know how to get your pages up on the Web.
This thoroughly revised edition teaches you how to build web sites according to modern design practices and professional standards. Learning Web Design explains:
How to create a simple (X)HTML page, how to add links and images
Everything you need to know about web standards -- (X)HTML, DTDs, and more
Cascading Style Sheets -- formatting text, colors and backgrounds, using the box model, page layout, and more
All about web graphics, and how to make them lean and mean through optimization
The site development process, from start to finish
Getting your pages on the Web -- hosting, domain names, and FTP
The book includes exercises to help you to learn various techniques, and short quizzes to make sure you're up to speed with key concepts. If you're interested in web design, Learning Web Design is the place to start.
About this product: "It's Friday night and you're on a red-eye to the city of sin. Strapped to your chest is half a million dollars; in your overnight bag is another twenty-five thousand in blackjack chips; and your wallet holds ten fake IDs. As soon as you land in Las Vegas, you are positive you are being investigated and followed. To top it all off, the IRS is auditing you, someone has been going through your mail -- and you have a multivariable calculus exam on Monday morning. Welcome to the world of an exclusive group of audacious MIT math geniuses who legally took the casinos for over three million dollars -- while still finding time for college keg parties, football games, and final exams. In the midst of the go-go eighties and nineties, a group of overachieving, anarchistic MIT students joined a decades-old underground blackjack club dedicated to counting cards and beating the system at major casinos around the world. While their classmates were working long hours in labs and libraries, the blackjack team traveled weekly to Las Vegas and other glamorous gambling locales, with hundreds of thousands of dollars duct-taped to their bodies. Underwritten by shady investors they would never meet, these kids bet fifty thousand dollars a hand, enjoyed VIP suites and other upscale treats, and partied with showgirls and celebrities. Handpicked by an eccentric mastermind -- a former MIT professor and an obsessive player who had developed a unique system of verbal cues, body signals, and role-playing -- this one ring of card savants earned more than three million dollars from corporate Vegas, making them the object of the casinos' wrath and eventually targets of revenge. Here is their inside story, revealing their secrets for the first time.
About this product: Apple has taken iPhoto 08 to a whole new level. Now, in addition to handling upwards of 250,000 images, the program lets you easily categorize and navigate through those photos with a feature called "Events." Plus, new editing tools let you copy and paste adjustments between photos. Books and calendars have been improved, too, as has the program's ability to publish pictures on the Web. Apple makes it all sound easy: drag this, click that, and you're done. But you can still get lost, especially if you're a newcomer. iPhoto '08: The Missing Manual explains how to take advantage of all these powerful tools and new features without confusion or frustration. Bestselling authors David Pogue and Derrick Story give you a witty, objective, and clear-cut explanation of how things work, with plenty of undocumented tips and tricks for mastering the new iPhoto. Four sections help you import, organize, edit, share, and even take your photos: Digital Photography: The Missing Manual offers a course in picture-taking and digital cameras -- how to buy and use your digital camera, how to compose brilliant photos in various situations (sports, portraits, nighttime shots, even kid photography), and how to get the most out of batteries and memory cards. iPhoto Basics covers the fundamentals of getting your photos into iPhoto, organizing and filing them, searching and editing them. Meet Your Public teaches you all about slideshows, making or ordering prints, creating books, calendars and greeting cards, and sharing photos on web sites or by email. iPhoto Stunts explains how to turn photos into screen savers or desktop pictures, using plug-ins, managing Photo Libraries, and even getting photos to and fromcamera phones and Palm organizers. You also learn how to build a personal web site built with iWeb, and much more in this comprehensive guide. It's the top-selling iPhoto book for good reason.
About this product: This revision of Gerald Corey's best-selling text introduces students to the major theories of counseling (psychoanalytic, Adlerian, existential, person-centered, Gestalt, reality, behavior, cognitive-behavior, family systems, feminist and, NEW to this edition, postmodern approaches) and demonstrates how each theory can be applied to a single case ("Stan"). Reviewed by 27 of the field's leading experts, Corey's Seventh Edition covers the major concepts of counseling theories, shows students how to apply those theories in practice, and helps them learn to integrate the theories into an individualized counseling style. Incorporating the thinking, feeling, and behaving dimensions of human experience, Corey offers an easy-to-understand text that helps students compare and contrast the therapeutic models. This book is the center of a suite of products that include a revised student manual, a revised casebook, a companion text, and an all-new CD-ROM.
About this product: Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you've found it. Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general -- all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. This book explains: Collaborative filtering techniques that enable online retailers to recommend products or media Methods of clustering to detect groups of similar items in a large dataset Search engine features -- crawlers, indexers, query engines, and the PageRank algorithm Optimization algorithms that search millions of possible solutions to a problem and choose the best one Bayesian filtering, used in spam filters for classifying documents based on word types and other features Using decision trees not only to make predictions, but to model the way decisions are made Predicting numerical values rather than classifications to build price models Support vector machines to match people in online dating sites Non-negative matrix factorization to find the independent features in adataset Evolving intelligence for problem solving -- how a computer develops its skill by improving its own code the more it plays a game Each chapter includes exercises for extending the algorithms to make them more powerful. Go beyond simple database-backed applications and put the wealth of Internet data to work for you. "Bravo! I cannot think of a better way for a developer to first learn these algorithms and methods, nor can I think of a better way for me (an old AI dog) to reinvigorate my knowledge of the details." -- Dan Russell, Google "Toby's book does a great job of breaking down the complex subject matter of machine-learning algorithms into practical, easy-to-understand examples that can be directly applied to analysis of social interaction across the Web today. If I had this book two years ago, it would have saved precious time going down some fruitless paths." -- Tim Wolters, CTO, Collective Intellect
Widely praised for its in–depth coverage of Drupal internals, bestselling Pro Drupal Development has been completely updated for Drupal 6 in this latest edition, and there are even more tricks of the trade to help you further yourself as a professional Drupal developer.
Assuming you already know how to install and bring a standard installation online, John K. VanDyk gives you everything else you need to customize your Drupal installation however you see fit. Pro Drupal Development, Second Edition delves deep into Drupal internals, showing you how to take full advantage of its powerful architecture.
What you’ll learn
Find out how to create your own modules, develop your own themes, and produce your own filters.
Learn the inner workings of each key part of Drupal, including user management, sessions, the node system, caching, and the various APIs available to you.
Discover how to optimize your Drupal installation to perform well under high–load situations.
Gain the knowledge needed to secure your Drupal installation and other best practice techniques.
Learn to integrate Ajax into and internationalize your Drupal web site.
Who is this book for?
Web developers maintaining and creating sites with Drupal. It is assumed that you already know the basics of Drupal and are able to install and bring up a basic installation. This book takes you deeper into the internals of Drupal and teaches how to tweak and modify it in order to create that perfect web site. Simply put, if you are working with Drupal, you need Pro Drupal Development, Second Edition.
About the Apress Pro Series
The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.
You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard–won solutions to problems you will face in your professional programming career.
Related Titles
Building Online Communities with Drupal, phpBB, and WordPress
Pro Drupal Development
The Definitive Guide to Django: Web Development Done Right
About this product: Most programming languages contain good and bad parts, but JavaScript has more than its share of the bad, having been developed and released in a hurry before it could be refined. This authoritative book scrapes away these bad features to reveal a subset of JavaScript that's more reliable, readable, and maintainable than the language as a whole-a subset you can use to create truly extensible and efficient code. Considered the JavaScript expert by many people in the development community, author Douglas Crockford identifies the abundance of good ideas that make JavaScript an outstanding object-oriented programming language-ideas such as functions, loose typing, dynamic objects, and an expressive object literal notation. Unfortunately, these good ideas are mixed in with bad and downright awful ideas, like a programming model based on global variables. When Java applets failed, JavaScript became the language of the Web by default, making its popularity almost completely independent of its qualities as a programming language. In JavaScript: The Good Parts, Crockford finally digs through the steaming pile of good intentions and blunders to give you a detailed look at all the genuinely elegant parts of JavaScript, including: Syntax Objects Functions Inheritance Arrays Regular expressions Methods Style Beautiful features
The real beauty? As you move ahead with the subset of JavaScript that this book presents, you'll also sidestep the need to unlearn all the bad parts. Of course, if you want to find out more about the bad parts and how to use them badly, simply consult any other JavaScript book. With JavaScript: The Good Parts, you'll discover a beautiful, elegant, lightweight and highlyexpressive language that lets you create effective code, whether you're managing object libraries or just trying to get Ajax to run fast. If you develop sites or applications for the Web, this book is an absolute must.
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