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BOOK
Google Apps For Dummies (For Dummies (Computer/Tech))
Karl Barksdale
$5.00

About this product:
Google Apps are Web-based, low-cost (or free!) office productivity tools that do everything those expensive applications do — and you can access them from any computer with an Internet connection. Google Apps For Dummies boosts your "app-titude" by giving you the low-down on choosing, setting up, and using these nifty and powerful gadgets for work or play.

Whether you're an individual who wants to take advantage of iGoogle or an organization looking for an enterprise-wide training solution for users at all levels, this comprehensive, practical guide brings you up to speed with all of the basic information and advanced tips and tricks you need to make good use of every Google Apps's tool and capability. Discover how to:

• Get productive fast with free or inexpensive Web-based apps
• Design your perfect Start Page layout
• Choose among the different editions
• Use Gmail and Google Talk
• Work with Google Docs and spreadsheet documents
• Create and collaborate on documents
• Import events into your calendar
• Build dazzling presentations
• Use Dashboard to create and manage user accounts
• Create a Web page with a unique domain setting

Google Apps are poised to shatter the primacy of the current way of working with PCs, saving businesses, schools, government agencies, and individuals big bucks on software, network infrastructure, and administration. Google Apps For Dummies is your key to making this revolutionary new approach work for you and your organization.

BOOK
Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords
Richard Stokes
$6.78

About this product:
Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.

Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:

• Increase search traffic while simultaneously lowering costs
• Conduct keyword research
• Determine the best starting bid prices for new keywords
• Manage bids without expensive bid management software
• Launch a new campaign
• Understand the Google quality score algorithm

Stop throwing your marketing dollars away and learn how to dominate Google AdWords today!

"A well researched, truthful, and up-to-date guide for pay-per-click marketers."
Mike Mindel, CTO, Wordtracker.com

BOOK
Always Be Testing: The Complete Guide to Google Website Optimizer
John Quarto-vonTivadar
$16.01

About this product:
Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

• Develop a testing framework to meet your goals and objectives
• Improve your website and move more of your customers to action
• Select and categorize your products and services with a customer-centric view
• Optimize your landing pages and create copy that sells
• Choose the best test for a given application
• Reap the fullest benefits from your testing experience
• Increase conversions with over 250 testing ideas
• Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

BOOK
Google: The Missing Manual
Matthew MacDonald
$7.68

About this product:
Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking beyond the "Google Search" button?

While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling Google: The Missing Manual covers everything you could possibly want to know about Google, including the newest and coolest--and often most underused (what is Froogle, anyway?)--features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 2.5 GB of space).

This wise and witty guide delivers the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; track your visitors with Google Analytics; make money with AdWords and AdSense; and much more.

Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.

BOOK
Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
Harold Davis
$10.00

About this product:
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

"Google Advertising Tools" from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

Turning your web site into a profit center with AdSense

Making sense of AdSense metrics

Driving traffic to your site

Optimizing sites for search engine placement

Working with AdWords campaigns, auctions, and reports

Managing campaigns dynamically using the AdWords APIs

Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

BOOK
Google Web Toolkit Applications
Ryan Dewsbury
$40.74

About this product:

“Ryan clearly understands the GWT value proposition and how GWT integrates into a diverse web technology stack–and not just in a theoretical way. With the popularity of gpokr.com and kdice.com, Ryan can speak with the authority of concrete success.”

–Bruce Johnson, creator of Google Web Toolkit

“This book distinguishes itself from other books on GWT in that it walks through the entire process of building several nontrivial GWT applications, not the toy applications that most books present.”

–R. Mark Volkmann, Object Computing, Inc.

“Google™ Web Toolkit Applications is an excellent resource for any GWT developer. Solutions to challenges commonly encountered in GWT are presented through the design and development of actual applications. The applications developed throughout the text demonstrate best practices from simple UI design all the way to custom code generation, and are presented with little pretext about the amount of Java knowledge a given developer may have. Advanced concepts are not withheld but are presented in a way that will be understood by both novice and seasoned developers alike. Good application development practices and proper Model View Controller design is reinforced throughout the book, nearly guaranteeing that the reader will come away a better programmer. “

–Jason Essington, Senior Web/Java Engineer, Green River Computing

“Dewsbury’s Google™ Web Toolkit Applications is a book for both experts and beginner programmers who want to discover this open source Java software development framework, as well as write Ajax applications. A very detailed book!”

–Massimo Nardone, Advisory IT Security Architect

Accelerate and Simplify Ajax Development with Google Web Toolkit

Get the edge you need to deliver exceptional user experiences with Google™ Web Toolkit Applications, a guidebook that provides web developers with core information and instructions for creating rich web applications. Whether you’re a developer who needs to build a high-performance front end for Java, PHP, or Ruby applications, or to integrate with external web services, this resource from expert Google Web Toolkit (GWT) developer Ryan Dewsbury delivers the in-depth coverage you’ll need.

In this valuable book, insider Ryan Dewsbury provides instructions for using the robust tool set and gets you on your way to creating first-class web applications by providing a comprehensive overview of GWT technology. In addition, he shares his “in-the-trenches” insights on

• Building elegant and responsive user interfaces with Cascading Style Sheets and GWT’s Widgets and Panels

• Creating seamless user experiences through asynchronous communication with HTTP, REST, JSON/JSONP, and RPC Interoperating with web standards–such as XML, RSS, and Atom–and web services–such as Google Maps, Amazon Books, Yahoo! Search, Flickr, and Blogger

• Overcoming browser security restrictions, such as HTTP’s two-connection limit and the Same-Origin policy

• Accelerating development, using software engineering, code generation, internationalization, application patterns, and Java tools

• Deploying for optimal performance with resource compression and caching

• Building five non-trivial applications: a gadget application with a rich drag-and-drop interface, a multi-search application that makes requests to many search engines, a blog editor application for managing entries across multiple blogs, a web-based instant messenger, and a database manager for a traditional web page

This practical guide to GWT introduces you to the technology; provides techniques, tips, and examples; and puts you on the road to delivering top-notch user experiences for your web applications.

BOOK
The Best Damn GOOGLE ADWORDS Book Color Edition: Maximize your results to maximize your advertising dollars
Harry J. Misner
$39.20

About this product:
This Google Adwords guide is loaded with Adwords tips, tricks, and secrets to maximize you websites Google Adwords advertising revenues and help your web marketing grow immensely. This book also supplies Search Engine Optimization (SEO) techniques for your Adwords campaigns and shows you how to properly set up your Google Adwords program or campaign, if you don't already have one. I have been in the website design, advertising, marketing, and seo business for over 10 years and truly feel that every websmaster should own this book. Please keep a look out for my Google Adsense book which is coming very soon. Start making more money & revenues with your website by utilizing the adsense techniques set up in this book.

BOOK
Google Maps Mashups with Google Mapplets
Michael Young
$14.92

About this product:

Have a Google Maps mashup that you’d like to expose to millions of users on maps.google.com? New to the mapping craze, but have an idea for a killer map–based application? Want to learn how to create GeoRSS and KML feeds with your geotagged content, exposing your customer to new ways of exploring and navigating your content?

Google Maps Mashups with Google Mapplets

• Is the first book to cover Google’s new Mapplet technology
• Shows you how to create Google Maps–based applications and publish to maps.google.com
• Provides a single–source resource and practical guide to Mapplets and mashups
• Teaches you how to mash up Mapplets using location–specific data
• Includes examples of real–world applications

What you’ll learn

Readers will be taken through the process of building a mashup of multiple data sources and APIs, using Tourfilter’s concert and event data to map concerts and venue information happening nearby. Creating GeoRSS and KML files will also be covered, showing readers how to publish their content with geographic metadata and encouraging their users to interact with their data in new and interesting ways.

Who is this book for?

This book is aimed at developers, designers, and technologists looking to explore Google’s new Mapplet technology. The book will be a great resource for those just getting into Map–based applications and mashups, as well as for seasoned Maps developers looking to reach an extended audience with their mashups on maps.google.com.

Readers of the book should be familiar with JavaScript, basic HTML and CSS, PHP, and some SQL.

BOOK
Google: Top 100 Simplified Tips & Tricks (Top 100 Simplified Tips & Tricks)
Joe Kraynak
$1.95

About this product:

• Packed with step-by-step techniques to help boost search efficiency and save time
• Easy-to-follow two-page tutorials demonstrate how to maximize Google search options, exploit the power of Google reference tools, accessorize a Web browser with Google, explore Froogle, and more
• Google is the world's leading search engine, with more than 4 billion Web pages indexed and more than 200 million queries a day

BOOK
Beginning Google Maps Applications with Rails and Ajax: From Novice to Professional
Cameron Turner
$4.95

About this product:

The Google Maps API remains one of the showcase examples of the Web 2.0 development paradigm. Beginning Google Maps Applications with Rails and Ajax: From Novice to Professional is the first book to comprehensively introduce the service from a developer perspective, showing you how you can integrate mapping features into your Rails-driven web applications.

Proceeding far beyond simplistic map display, youll learn how to draw from a variety of data sources such as the U.S. Census Bureaus TIGER/Line data and Googles own geocoding feature to build comprehensive geocoding services for mapping many locations around the world.

The book also steers you through various examples that show how to encourage user interaction such as through pinpointing map locations, adding comments, and building community-driven maps. Youll want to pick up a copy of this book because

• This is the first book to comprehensively introduce the Google Maps application development using the Rails development framework.
• Youll be introduced to the very latest changes to the Google Maps API, embodied in the version 2 release.
• It is written by four developers actively involved in the creation of location-based mapping services.

For additional info, please visit the author's reference site for this book.