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BOOK
Manual on Uniform Traffic Control Devices for Streets and Highways (2003 Edition)
$75.00

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BOOK
Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides)
Jon Rognerud
$16.62

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Turn Your Website into A Marketing Powerhouse!

Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.

Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!

Learn how to:

• Create an attractive website with SEO-enriched content
• Choose the right keywords and create an effective seed list
• Use effective tools to identify and attract quality traffic
• Safeguard your site from becoming spam
• Use cutting-edge tactics to gain exposure and land on page 1 of Google
• Create relationships with other sites through linking
• Use social media sites within your online marketing plan
• Turn traffic into sales

Everything you ever needed to build a website and get results is right here-all in one place!

BOOK
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)
Bill Hunt
$30.82

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The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!

“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”

—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.

“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.

Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

BONUS DVD Packed with Tools and Resources

DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics

The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to

•   Identify and leverage new search engine marketing opportunities arising from social media
•   Align search engine marketing with your company’s evolving strategic and tactical goals
•   Implement programs that drive sustainable improvements— not counterproductive quick fixes
•   Systematically optimize your existing Web site search programs
•   Manage the unique marketing challenges associated with large sites
•   Create monthly scorecards and use them to drive improvement
•   Provide effective guidance to content developers and designers in language they’ll understand
•   Automate checking and reporting for every page on your site
•   Choose effective target keywords, optimize your content, and attract links
•   Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
•   Measure site-wide success rates across multiple systems and technologies
•   Hire the right SEO consultant—and avoid the wrong ones

Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Foreword xxv

Preface xxvii

Acknowledgments xxi

Part 1: The Basics of Search Marketing 1

Chapter 1: Why Search Marketing Is Important…and Difficult 3

Chapter 2: How Search Engines Work 31

Chapter 3: How Search Marketing Works 57

Chapter 4: How Searchers Work 81

Part 2: Develop Your Search Marketing Program 101

Chapter 5: Identify Your Web Site’s Goals 103

Chapter 6: Measure Your Web Site’s Success 119

Chapter 7: Measure Your Search Marketing Success 143

Chapter 8: Define Your Search Marketing Strategy 171

Chapter 9: Sell Your Search Marketing Proposal 199

Part 3: Execute Your Search Marketing Program 227

Chapter 10: Get Your Site Indexed 229

Chapter 11: Choose Your Target Keywords 267

Chapter 12: Optimize Your Content 293

Chapter 13: Attract Links to Your Site 337

Chapter 14: Optimize Your Paid Search Program 383

Chapter 15: Make Search Marketing Operational 447

Part 4: Beyond Search Marketing 477

Chapter 16: Explore New Media and Social Media 479

Chapter 17: Optimize Your Web Site Search 505

Chapter 18: What’s Next? 533

Glossary 551

Index 583

BOOK
Human Factors in Traffic Safety, Second Edition
Paul L. Olson
$72.74

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There are more than 175 million licensed drivers in the United States. Combined with the many pedestrians, bicyclists, motorcyclists, and other road users, this creates an interesting mix of elements with very different characteristics. Moving these elements efficiently and safely to their destinations presents a major challenge, particularly in densely populated areas. This book will provide guidance in how to identify these elements in your collision investigations. The authors introduce you to the ways in which designers of vehicles and roadways historically often did not take into account the full range of road user characteristics. The book discusses the substantial improvements in design principles and standards achieved over the years due to the concerted effort by concerned individuals interested in roadway and vehicle design and its impact on traffic safety.

Most importantly, this book introduces you to the behavior of the road user. Driver limitations and driver or pedestrian error are the major factors in traffic accidents, contributing to about 90% of roadway crashes. Driver behavior, however, is often the most complex and yet least understood element in the roadway system. A wide variety of perspectives on human factors and driver behavior are covered ranging from the design of roads, vehicles and traffic control devices to emotional and motivational determinants of driver behavior. Many traffic safety experts have contributed to this book in order to give you a comprehensive introduction to human factors as it pertains to driver and pedestrian behavior and traffic safety. This new edition has been extensively revised, and contains new chapters on driver education and driver distraction. If you are involved with accident investigation or the promotion of traffic safety in any capacity, this book is an essential part of your library.

BOOK
Screen Traffic: Movies, Multiplexes, and Global Culture
Charles Acland
$21.47

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In Screen Traffic, Charles R. Acland examines how, since the mid-1980s, the U.S. commercial movie business has altered conceptions of moviegoing both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from international audiences and from the ancillary markets of television, videotape, DVD, and pay-per-view, have cultivated an understanding of their commodities as mutating global products. Consequently, the cultural practice of moviegoing has changed significantly, as has the place of the cinema in relation to other sites of leisure.

Integrating film and cultural theory with close analysis of promotional materials, entertainment news, trade publications, and economic reports, Acland presents an array of evidence for the new understanding of movies and moviegoing that has developed within popular culture and the entertainment industry. In particular, he dissects a key development: the rise of the megaplex, characterized by large auditoriums, plentiful screens, and consumer activities other than film viewing. He traces its genesis from the re-entry of studios into the movie exhibition business in 1986 through 1998, when reports of the economic destabilization of exhibition began to surface, just as the rise of so-called e-cinema signaled another wave of change. Documenting the current tendency toward an accelerated cinema culture, one that appears to arrive simultaneously for everyone, everywhere, Screen Traffic unearths and critiques the corporate and cultural forces contributing to the “felt internationalism” of our global era.

BOOK
Traffic Stop
Tara Wentz
$10.15

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Sergeant Ryan Thomas thinks a traffic stop is nothing more than the mundane routine that fills her isolated life. In truth this particular traffic stop is actually a moment in time that will change the course of her life. Dr. Tobi Drexler, comfortable in her stable life as a radiologist, suddenly finds her life about to take a different road which ultimately will lead both women into an adventure that will test them as never before. Amidst the beginnings of their new relationship, there is a malevolent force that is determined at all costs to exact revenge. He has an agenda, and one of them will pay, and pay dearly. From beginning to end, you will meet a myriad of unforgettable people; people whose lives mingle and intersect. Will one of them be responsible for the turmoil and danger surrounding Ryan and Tobi? Will they find the answer before it's too late? Behind this drama and suspense is a blossoming romance that will capture your heart and leave you wanting more!

BOOK
Traffic
Kenneth Goldsmith
$14.31

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BOOK
Traffic Trouble (Bob the Builder)
Golden Books
$4.65

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Beep, beep! The town traffic light is stuck on green! It’s up to Bob to get it fixed and get everyone on their way. This exciting new interactive novelty book features a flashing traffic light that kids can control with the touch of a button.

BOOK
U.S. Railroad Traffic Atlas (2003)
Harry Ladd
$28.00

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The only complete railroad traffic atlas available. In 99 detailed pages you get all rail lines, traffic density on each line, crew change points, helper districts, tonnage estimates between points and trackage rights over each line. Traffic density for the entire US rail system! Just what a railfan needs to find the best lines! This is a railroad atlas that is not anywhere duplicated today. This is spiral bound so it will lay flat on your desk or the passenger seat as you railfan. Each state has a map, major systems have a map and there are specialized maps as well as notes about the making of the atlas, a listing of railroads and railroad abbreviations. See a list of specialized maps below. This is the latest edition, updated to 2003. Published by RailfanDepot via special arrangement with Ladd Publications. Every state has a map, as well as congested areas within those states. Close ups include: Los Angeles, San Francisco, Chicago, Gary, Twin Cities, Duluth/Superior, St. Louis, Kansas City, New York, Buffalo, Philadelphia and Pittsburgh. Railroad system maps include Amtrak, BNSF, Canadian National (US lines), Canadian Pacific (US lines), C-S-X, DME-ICE, Guilford, Kansas City Southern, Norfolk Southern, and Union Pacific. Fantastic specialized maps include: BNSF Powder River coal tonnage, UP Coal Trains and Super Railroads (Extremely high density/tonnage).

BOOK
A Traffic of Dead Bodies: Anatomy and Embodied Social Identity in Nineteenth-Century America
Michael Sappol
$15.57

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A Traffic of Dead Bodies enters the sphere of bodysnatching medical students, dissection-room pranks, and anatomical fantasy. It shows how nineteenth-century American physicians used anatomy to develop a vital professional identity, while claiming authority over the living and the dead. It also introduces the middle-class women and men, working people, unorthodox healers, cultural radicals, entrepreneurs, and health reformers who resisted and exploited anatomy to articulate their own social identities and visions.

The nineteenth century saw the rise of the American medical profession: a proliferation of practitioners, journals, organizations, sects, and schools. Anatomy lay at the heart of the medical curriculum, allowing American medicine to invest itself with the authority of European science. Anatomists crossed the boundary between life and death, cut into the body, reduced it to its parts, framed it with moral commentary, and represented it theatrically, visually, and textually. Only initiates of the dissecting room could claim the privileged healing status that came with direct knowledge of the body. But anatomy depended on confiscation of the dead--mainly the plundered bodies of African Americans, immigrants, Native Americans, and the poor. As black markets in cadavers flourished, so did a cultural obsession with anatomy, an obsession that gave rise to clashes over the legal, social, and moral status of the dead. Ministers praised or denounced anatomy from the pulpit; rioters sacked medical schools; and legislatures passed or repealed laws permitting medical schools to take the bodies of the destitute. Dissection narratives and representations of the anatomical body circulated in new places: schools, dime museums, popular lectures, minstrel shows, and sensationalist novels.

Michael Sappol resurrects this world of graverobbers and anatomical healers, discerning new ligatures among race and gender relations, funerary practices, the formation of the middle-class, and medical professionalization. In the process, he offers an engrossing and surprisingly rich cultural history of nineteenth-century America.