About this product: The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.
When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
About this product: Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design.
Three New Chapters!
Usability as common courtesy -- Why people really leave Web sites
Web Accessibility, CSS, and you -- Making sites usable and accessible
Help! My boss wants me to ______. -- Surviving executive design whims
"I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.
In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
About this product: Toddlers can drive you bonkers…so adorable and fun one minute…so stubborn and demanding the next! Yet, as unbelievable as it sounds, there is a way to turn the daily stream of “nos” and “don’ts” into “yeses” and hugs…if you know how to speak your toddler’s language. In one of the most useful advances in parenting techniques of the past twenty-five years, Dr. Karp reveals that toddlers, with their immature brains and stormy outbursts, should be thought of not as pint-size people but as pintsize…cavemen.
Having noticed that the usual techniques often failed to calm crying toddlers, Dr. Karp discovered that the key to effective communication was to speak to them in their own primitive language. When he did, suddenly he was able to soothe their outbursts almost every time! This amazing success led him to the realization that children between the ages of one and four go through four stages of “evolutionary” growth, each linked to the development of the brain, and each echoing a step in prehistoric humankind’s journey to civilization:
• The “Charming Chimp-Child” (12 to 18 months): Wobbles around on two legs, grabs everything in reach, plays a nonstop game of “monkey see monkey do.” • The “Knee-High Neanderthal” (18 to 24 months): Strong-willed, fun-loving, messy, with a vocabulary of about thirty words, the favorites being “no” and “mine.” • The “Clever Caveman” (24 to 36 months): Just beginning to learn how to share, make friends, take turns, and use the potty. • The “Versatile Villager” (36 to 48 months): Loves to tell stories, sing songs and dance, while trying hard to behave.
To speak to these children, Dr. Karp has developed two extraordinarily effective techniques: 1) The “fast food” rule—restating what your child has said to make sure you got it right; 2) The four-step rule—using gesture, repetition, simplicity, and tone to help your irate Stone-Ager be happy again.
Once you’ve mastered “toddler-ese,” you will be ready to apply behavioral techniques specific to each stage of your child’s development, such as teaching patience and calm, doing time-outs (and time-ins), praise through “gossiping,” and many other strategies. Then all the major challenges of the toddler years—including separation anxiety, sibling rivalry, toilet training, night fears, sleep problems, picky eating, biting and hitting, medicine taking — can be handled in a way that will make your toddler feel understood. The result: fewer tantrums, less yelling, and, best of all, more happy, loving time for you and your child.
About this product: Welcome to Dreamweaver CS3. This new version of the popular web design software offers a rich environment for building professional sites, with drag-and-drop simplicity, clean HTML code, and dynamic database-driven web site creation tools. Moreover, it's now integrated more tightly with Adobe's other products: Photoshop, InDesign, Flash, and their siblings. But with such sophisticated features, the software isn't simple. So say hello to Dreamweaver CS3: The Missing Manual, the fifth edition of this bestselling book by experienced web site trainer and author David McFarland. This book helps both first-time and experienced web designers bring stunning, interactive web sites to life. With jargon-free language and clear descriptions, this new edition addresses both beginners who need step-by-step guidance as well as long-time Dreamweaver users who need a handy reference to address the inner-workings of the program. Dreamweaver CS3: The Missing Manual teaches designers how to construct and manage web sites by examining web-page components and Dreamweaver's capabilities through "live examples." With a complete A-Z guide to designing, organizing, building and deploying a web site for those with no web design experience, this book: Takes you through the basics to advanced techniques to control the appearance of your web pages with CSS Shows you how to design dynamic database-driven web sites, from blogs to product catalogs, and from shopping carts to newsletter signup forms Teaches you how to master your web site, and manage thousands of pages effortlessly Witty and objective, Dreamweaver CS3: The Missing Manual is a must for anyone who uses this highly popular program, from beginners toprofessionals. Altogether, it's the ultimate atlas for Dreamweaver CS3.
About this product: An updated edition of the national bestsellernow with a new introduction and a new chapter
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
An INFLUENCER replaces bad behaviors with powerful new skills.
An INFLUENCER makes things happen.
This is what it takes to be an INFLUENCER.
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people.
But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:
Identify a handful of high-leverage behaviors that lead to rapid and profound change.
Apply strategies for changing both thoughts and actions.
Marshall six sources of influence to make change inevitable.
Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.
No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer.
Are you an Influencer ?
Find out at www.influencerbook.com
”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review
About this product: Blogging has become a popular and fascinating pastime for many, but more and more bloggers are finding it can also be an excellent source of direct or indirect income. Although the barriers to starting a blog are low, without expert guidance it is easy to get frustrated when success doesn’t match expectations. Written by the creator of the world’s #1 resource for making money with blogs, ProBlogger takes the reader from absolute beginner to earning money from or as a result of blogging. Through step by step practical lessons the reader will choose a blog topic, analyze the market, set up a blog, promote it and earn revenue.
Unlike other books that are big on potential and theory, ProBlogger provides results based on the authors own experience of what really works through practical, tried and tested advice. Inside readers will learn:
How Bloggers Make Money
Direct Income Earning vs. Indirect Income Earning methods
Why Niches are Important
Using 20 critical blogging tools
20 Ingredients for a successful blog post
Optimizing advertising
Which advertising platforms work best
Expert analysis of Technocrat’s Top Blogs – why they work
About this product: Through her bestselling books, groundbreaking PBS specials, and up-to-the-minute clinical knowledge, Dr. Christiane Northrup has earned a place as one of America’s most trusted medical advisors.
In The Wisdom of Menopause, she once again challenges convention with this inspiring look at one of the most commonly misunderstood female health issues. The “change” is not simply a collection of physical symptoms to be “fixed,” Dr. Northrup claims, but a mind/body revolution that brings the greatest opportunity for growth since adolescence. The choices a woman makes now–from the quality of her relationships to the quality of her diet–have the power to secure her health and well-being for the rest of her life. Through her personal story and many fascinating case histories, Dr. Northrup shows:
• How menopause jump-starts changes in the brain, issuing a dramatic wake-up call to body, mind, and emotions • How to ensure the long-term health of breasts, bones, and heart • How the body adjusts naturally to changing hormones • Why bestselling drugs like Premarin may not be the best choice • How to deal with metabolism shifts, weight gain, sexual problems, and appearance issues • How to negotiate the challenges of “the empty nest” and midlife marriage
And much more.
In a book destined to be a classic, Dr. Northrup shows women how they can make menopause a time of personal empowerment and positive energy–emerging wiser, healthier, and stronger in both mind and body than ever before.
About this product: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
About this product: Most programming languages contain good and bad parts, but JavaScript has more than its share of the bad, having been developed and released in a hurry before it could be refined. This authoritative book scrapes away these bad features to reveal a subset of JavaScript that's more reliable, readable, and maintainable than the language as a whole-a subset you can use to create truly extensible and efficient code. Considered the JavaScript expert by many people in the development community, author Douglas Crockford identifies the abundance of good ideas that make JavaScript an outstanding object-oriented programming language-ideas such as functions, loose typing, dynamic objects, and an expressive object literal notation. Unfortunately, these good ideas are mixed in with bad and downright awful ideas, like a programming model based on global variables. When Java applets failed, JavaScript became the language of the Web by default, making its popularity almost completely independent of its qualities as a programming language. In JavaScript: The Good Parts, Crockford finally digs through the steaming pile of good intentions and blunders to give you a detailed look at all the genuinely elegant parts of JavaScript, including: Syntax Objects Functions Inheritance Arrays Regular expressions Methods Style Beautiful features The real beauty? As you move ahead with the subset of JavaScript that this book presents, you'll also sidestep the need to unlearn all the bad parts. Of course, if you want to find out more about the bad parts and how to use them badly, simply consult any other JavaScript book. With JavaScript: The Good Parts, you'll discover a beautiful, elegant, lightweight and highlyexpressive language that lets you create effective code, whether you're managing object libraries or just trying to get Ajax to run fast. If you develop sites or applications for the Web, this book is an absolute must.
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