About this product: Turn browsers into buyers, boost traffic, and more
Build your store from scratch, or make the one you have more profitable
His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.
About this product: Save up to $75 on Yahoo! Web Hosting!
Choose the right graphics, include links and feedback forms, and add "wow"
You too can develop cool Web sites with Yahoo! SiteBuilder and this handy, easy-to-follow guide! All the basics of good site design are here, plus step-by-step directions for creating your site with text, links, pictures, and animation. Once you're finished building your site, cash in a special offer from Yahoo! for discounted Web hosting and share your work with the world.
About this product: The Yahoo! User Interface (YUI) Library is a set of utilities and controls, written in JavaScript, for building richly interactive web applications using techniques such as DOM scripting, DHTML, and AJAX. The YUI Library also includes several core CSS resources. All components in the YUI Library have been released as open source under a BSD license and are free for all uses. This book covers all released components whether utility, control, core file, or CSS tool. Methods of the YAHOO Global Object are used and discussed throughout the book. The basics of each control will be presented, along with a detailed example showing its use to create complex, fully featured, cross-browser, Web 2.0 user interfaces. Besides giving you a deep understand of the YUI library, this book will expand your knowledge of object-oriented JavaScript programming, as well as strengthen your understanding of the DOM and CSS. You will learn to create a number of powerful JavaScript controls that can be used straight away in your own applications.
Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits
This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.
About this product: Yahoo! For Dummies, 2nd Edition hits the shelves with refreshed information on Yahoo!'s most popular and useful features. Author Brad Hill covers registering for Yahoo!, customizing it to deliver the content of one's choosing, and getting a Yahoo! e-mail account. The book also guides you through using Yahoo!'s Web page design and hosting service (GeoCities), it's multimedia broadcast center (Broadcast), and its variety of shopping and financial services.
The book that puts online sellers in touch with Yahoo!’s 237 million users
Yahoo! is the third most active shopping site on the Internet and this hands-on guide makes it easy for anyone to start selling on Yahoo! in no time. How to Sell Anything on Yahoo! . . . And Make a Fortune! explains:
What it takes to set up a Yahoo! Store that’s popular and profitable
How to take advantage of Yahoo! Web hosting, sponsored searches, and affiliate programs
Registration of domain names and how to use Yahoo!’s business mail services
If you are an entrepreneur or small business owner looking to make Yahoo! part of your online retail strategy, you need this book.
About this product: Yahoo! took the world by storm in the 1990s as a one-of-a-kind, searchable list of interesting web sites. But ten years later, it has expanded into a department store overflowing with useful and innovative tools and services-from email, blogging, social networking, and instant messaging, to news, financial markets, shopping, movie and TV listings, and much more. Today's Yahoo! keeps you connected with every aspect of your life and every corner of the Web.
Yahoo! Hacks shows you how to use, expand, personalize, and tweak Yahoo! in ways you never dreamed possible. You'll learn how to:
Fine-tune search queries with keyword shortcuts and advanced syntax
Manage and customize Yahoo! Mail, using it as your universal email client to access all your other accounts
Explore your social networks with Yahoo! 360, blogging your life, keeping up with friends, and making new contacts
Store, sort, blog, feed, track, and otherwise share photos with Flickr and RSS
Make My Yahoo! your Yahoo!, and personalize Yahoo!'s many properties
Roll your own Yahoo! applications with Yahoo! new Web Services API and Perl, PHP, Java, Python, Ruby, or the programming language of your choice
Visualize search results and topics, mash up images from around the Web, and remix other web content
List (or hide) your site with Yahoo!, and integrate Yahoo! Groups, Messenger, contextual search (Y!Q), or other Yahoo! features
Whether you want to become a power searcher, news monger, super shopper, or innovative web developer, Yahoo! Hacks provides the tools to take you further than you ever thought possible.
About this product: An intriguing look at an Internet pioneer and global powerhouse Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. Inside Yahoo! takes readers on a fascinating journey through the thoughts and motivations behind the company. Revealing stories of on-again, off-again management, the race for innovation, and the constant focus on survival, this book will engage readers on many different levels. With access to Yahoo's top executives, author Karen Angel describes the complementary, but different styles that have made Yahoo! one of the few surviving business models in the struggling Internet sector. An informed and astute narrative traces the company's transformation from a twenty-something brainstorm to a sophisticated community to a onetime Wall Street darling that managed to ride-out the recent market shakeout. Along the way, readers will follow in the steps and missteps of this unique company and see how it keeps reinventing itself to keep ahead of a changing marketplace.
About this product: Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits.
About this product: For millions of users Yahoo! is the internet - a true portal offering a branded network of media, commerce and communication. Business the Yahoo! Way spotlights the ten key business management principles that have guided the company to its success as the world's leading internet media company. Readers will gain knowledge and practical guidance on competing and managing in today's internet-based economy through the vision, expertise and strategic yet funky style of its two chief Yahoos! - co-founders Jerry Yanf and David Filo - as well as on the management skills and business acumen of its top managers - chairman Tim Koogle and president Jeff Mallet.
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