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BOOK
Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms
Will Richardson
$21.75

About this product:
For educators of all disciplines, this third edition of a bestseller provides K–12 examples of how Web tools such as blogs, wikis, Facebook, and Twitter allow students to learn more, create more, and communicate better.

BOOK
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
Dharmesh Shah
$15.41

About this product:
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

BOOK
Building a WordPress Blog People Want to Read
Scott McNulty
$16.08

About this product:
Having your own blog isn't just for the nerdy anymore. Today, it seems everyone—from multinational corporations to a neighbor up the street—has a blog. They all have one, in part, because the folks at WordPress make it easy to get one. but to actually build a good blog—to create a blog people want to read—takes thought, planning, and some effort. From picking a theme and using tags to choosing widgets and building a community, creating your blog really starts after you set it up. In this book by blogger extraordinaire Scott McNulty, you learn how to:

Install and get your WordPress blog running.
Set up your site to ensure it can easily grow with you and your readers.
Be the master of user accounts.
Manage your site with the WordPress Dashboard and extend its capabilities with plug-ins.
Make the most of images.
Work with pages, templates, and links and—of course—publish your posts.
Deal with comments—if you even want readers commenting at all.
Find a theme—or build one yourself.
Maintain your site and fix common problems.

BOOK
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
David Meerman Scott
$11.71

About this product:
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Social Media Marketing Top Seven
Amazon-exclusive content from author David Meerman Scott

Establishing a social media marketing strategy and creating effective Web content that is indexed by search engines is critical for any business. When people are looking for answers to problems, they go online first!

People and organizations)that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with.

Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true.

However, most marketers don’t know how to harness this exciting form of marketing. Their most common mistake is to spend way too much time talking about your company’s products and services and worrying too much about being “on message.” In addition, many companies are fearful of jumping into the social media waters because it seems scary to put yourself out there.

Top Seven Ways to Get the Most Out of Social Networking Sites:
1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large.

2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product.

3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market.

4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail.

5. Participate. Create groups and participate in online discussions. Become an online leader and organizer.

6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG.

7. Experiment. These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!

BOOK
Create Your Own Blog: 6 Easy Projects to Start Blogging Like a Pro
Tris Hussey
$12.69

About this product:

Want a personal or business blog of your own? It’s easy! In this simple guide, one of the world’s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast–with a professional-quality blog that meets your goals, whatever they are!

Build great blogs like these, the easy way!

Personal Blogs
Business Blogs
Blogs for Podcasting
Video Blogs
Portfolio Blogs for Artists
Lifestreaming Blogs

Learn from a pro! Discover tips, tricks, and great solutions for:

Setting up your blog the right way–in just minutes!
Writing blog entries people want to read
Handling comments–even nasty ones!
Creating a conversation and building a community
Publicizing your blog
Choosing the right free or low-cost blogging tools
Avoiding beginner mistakes
Earning cash from your blog!

You won’t believe how easy it is to create your own blog… or how much fun!

BOOK
The Complete Idiot's Guide to Creating a Web Page & Blog, 6th Edition
Paul McFedries
$12.94

About this product:
Spin your own web! Free CD-ROM included.

More people are overcoming their digital fears and producing Internet content rather than just absorbing it. Whether their product is a collection of essays, stories, reviews, jokes, or shopping lists, they want to share it with everyone—from family and friends to strangers across the globe. How do they do it? By starting right here. The Complete Idiot’s Guide® to Creating a Web Page and Blog—the only book of its kind— will help anyone build and maintain an Internet website or blog. Coverage includes:

• Step-by-step instructions for building a site from the ground up
• Important HTML tags
• Tips on using fonts, colors, and images
• Incorporating tables, forms, style sheets, and JavaScripts
• The new blog technology
• Plus! A "Webmaster’s Toolkit" on a companion CD-ROM, providing files used in this book.

BOOK
Teaching With Wikis, Blogs, Podcasts & More: Dozens of Easy Ideas for Using Technology to Get Kids Excited About Learning
Kathleen Fitzgibbon
$5.89

About this product:
Knowing the best and easiest ways to use dynamic digital resources helps teachers and students alike thrive in today’s classroom. This book of quick tips and practical ideas shows how to fuse technology with everyday teaching. Readers will learn ways to use presentation software, e-portfolios, digital cameras, interactive whiteboards, and other teacher-tested tools to enhance learning and motivate students. Other tips include guiding students through a productive Web search, innovative ways to publish student work, and strategies to effectively manage the classroom. For use with Grades 3 & Up.

BOOK
Smashing WordPress: Beyond the Blog (Smashing Magazine Book Series)
Thord Daniel Hedengren
$23.60

About this product:
GO BEYOND THE BLOG

Smashing WordPress shows you how to utilize the power of the WordPress platform, and provides a creative spark to help you build WordPress-powered sites that go beyond the obvious. You will learn the core concepts used to build just about anything in WordPress, resulting in fast deployments and greater design flexibility.

Inside, WordPress expert Thord Daniel Hedengren takes you beyond the blog and shows you how WordPress can serve as a CMS, a photo gallery, an e-commerce site, and more.

YOU WILL LEARN:

THE ANATOMY OF A WP INSTALL AND HOW WORDPRESS ACTUALLY WORKS
HOW TO BUILD BEAUTIFUL WORDPRESS THEMES - INCLUDING CHILD THEMES
HOW TO CREATE CUSTOM LOGIN FORMS AND ADMIN THEMES
HOW TO USE THE LOOP TO CONTROL CONTENT, AND EVEN USE ALTERNATIVES TO THE LOOP
HOW TO INTEGRATE THEME OPTIONS
HOW TO BUILD PLUGINS - INCLUDING WIDGET FUNCTIONALITY
HOW TO BUILD YOUR WORDPRESS PROJECTS FOR SEO
INTEGRATE WORDPRESS WITH THE SOCIAL WEB
HOW TO CREATE AMAZING NAVIGATION
HOW TO USE CONDITIONAL CONTROL ELEMENTS

BOOK
Kiss & Blog: A Novel
Alyson Noel
$2.55

About this product:

What’s the best revenge when your best friend ditches you for the popular crowd? Alyson Noël reveals all in her hot new young adult novel.

As freshmen at Ocean High last year, Winter and her best friend Sloane thought they could ditch their nerdy past, launching from invisible to cool. But after another miserable year of standing on the sidelines they make a pact to do whatever it takes not to go unnoticed in their sophomore year, promising each other that whoever makes it into the cool group first will bring the other along.

One Sloane gets a taste of life on the A-list, she slams that door in Winter’s face. Suddenly cast out of her former best friend’s life, Winter takes revenge the modern way: by announcing all of Sloane’s dirty little secrets on an anonymous blog. Then the blog becomes more popular than she ever dreamed and Winter must decide if her retaliation is really worth the consequences—and if the price for popularity is one she’s willing to pay. Once again, Alyson Noël navigates the tricky waters of the high school social scene with the heart and humor her readers have come to love.

Alyson Noël is the author of four young adult novels. She lives in Laguna Beach, California, where she is working on her next book.

What’s the best revenge when your best friend ditches you for the popular crowd? Alyson Noël reveals all in her hot new young adult novel.

As freshmen at Ocean High last year, Winter and her best friend Sloane thought they could ditch their nerdy past, launching from invisible to cool. But after another miserable year of standing on the sidelines they make a pact to do whatever it takes not to go unnoticed in their sophomore year, promising each other that whoever makes it into the cool group first will bring the other along.

Once Sloane gets a taste of life on the A-list, she slams that door in Winter’s face. Suddenly cast out of her former best friend’s life, Winter takes revenge the modern way: by announcing all of Sloane’s dirty little secrets on an anonymous blog. Then the blog becomes more popular than she ever dreamed and Winter must decide if her retaliation is really worth the consequences—and if the price for popularity is one she’s willing to pay. Once again, Alyson Noël navigates the tricky waters of the high school social scene with the heart and humor her readers have come to love.

BOOK
No One Cares What You Had for Lunch: 100 Ideas for Your Blog
Margaret Mason
$3.98

About this product:
Tired of filling up your blog with boring posts? Take the next step and get inspired to create something unique. Author Margaret Mason shows you the way with this fun collection of inspirational ideas for your blog. Nobody Cares What You Had for Lunch: 100 Ideas for Your Blog is a unique idea-book for bloggers seeking fun, creative inspiration. Margaret gives writers the prompts they need to describe, imagine, investigate and generate clever posts. Sample ideas include: