Brand - Books On Amazon.com _{Check eBay.com!}

Amazon Gift Certificate. Fast, Easy, Perfect.

~ Amazon Kindle ~
Wireless Reading Device

Page 1 | First Page | Next Page…
Related Topics: |brand|

BOOK
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Alina Wheeler
$24.45

About this product:
This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

BOOK
Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt
H.W. Brands
$14.88

About this product:
Amazon Best of the Month, November 2008: With Traitor to His Class: The Privileged Life and Radical Presidency of Franklin Delano Roosevelt, H.W. Brands penetrates the clenched grin of Franklin Delano Roosevelt in a masterful biography of one of America's most beloved leaders. Though born into the upper crust of society, FDR dedicated his career to fighting for the common good and the ideals of the American Dream. With the same exhaustive research familiar to fans of his biographies of Benjamin Franklin and Andrew Jackson, Brands provides a portrait of an unflinching (and often recalcitrant) figure whose unshakable confidence inspired a beleaguered nation. FDR's path may have been unorthodox (evidenced by an unprecedented 12 years spent as commander-in-chief) and arguably illegal (the New Deal didn't always work well with the Constitution), but his shared goal of a stronger America at home and abroad endeared him to voters of varying backgrounds. "We are determined to make every American citizen the subject of his country's interest and concern," proclaimed Roosevelt in 1937. "The test of our progress is not whether we add more to the abundance of those who have much; it is whether we provide enough for those who have too little." -- -Dave Callanan

BOOK
Advertising and Integrated Brand Promotion
Richard J. Semenik
$147.00

About this product:
Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

BOOK
The Brand Gap: Expanded Edition
Marty Neumeier
$11.77

About this product:
THE BRAND GAP is the first book to present a unified theory of brand. The second edition features a 220-term brand glossary and a premium softcover binding. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• a new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside

The Brand Gap is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

FROM THE BACK COVER

Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

“The surprise book of the year!” —John Moore, Fast Company

“The first book on brand that seems fresh and relevant.” —Ric Grefe, executive director of AIGA, the professional association for design

“A pleasure to read.”—David A. Aaker, author of BRAND PORTFOLIO STRATEGY and BUILDING STRONG BRANDS

“Cuts to the heart of what brand is all about.” —Susan Rockrise, worldwide brand director, Intel

“Read this book before your competitors do!” —Tom Kelley, general manager, IDEO

FROM THE INSIDE FLAPS

“A pleasure to read. THE BRAND GAP consistently provides deep, practical insights in a light, visual way. Discover the power of imagery and the role of research in building a heavy-duty brand—without the heavy-duty reading.” —David Aaker, author of BRAND LEADERSHIP and BUILDING STRONG BRANDS

“Finally, a book that cuts to the heart of what brand is all about—connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage.” —Susan Rockrise, Worldwide Brand Director, Intel

In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions.” —Kurt Kuehn, senior VP of worldwide marketing and sales, UPS

“This is not just another book on brand. This is the ONLY book you’ll need to read in business, engineering, and design school.” —Clement Mok, design entrepreneur

“A well-managed brand is the lifeblood of any successful company—and Neumeier shows us exactly how to do it. Read this book before your competitors do!” —Tom Kelley, general manager of IDEO, co-author of THE ART OF INNOVATION

“THE BRAND GAP couldn’t be more timely. Just when we’re at our most skeptical about corporate motives, along comes a book that shows how to evaluate and develop a brand in a straightforward and honest manner.” —David Stuart, co-founder of The Partners, co-author of A SMILE IN THE MIND

“Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: ‘Do customers perceive a difference that’s desirable?’” —Steve Harrington, director of strategy and operations, Hewlett-Packard

“The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It’s now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials.” —Brian Collins, executive creative director, Ogilvy & Mather Worldwide

BOOK
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
Edward Lebar
$13.97

About this product:
How to use brands to gain and sustain competitive advantage
Read a Q&A with author John Gerzema [PDF].

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

BOOK
Strategic Brand Management (3rd Edition)
Kevin Lane Keller
$105.65

About this product:

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks.

For industry professionals from brand managers to chief marketing officers

BOOK
BrandSimple: How the Best Brands Keep it Simple and Succeed
Allen P. Adamson
$8.35

About this product:

In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand’s true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.

BOOK
Andrew Jackson: His Life and Times
H.W. Brands
$9.67

About this product:
In this, the first major single-volume biography of Andrew Jackson in decades, H.W. Brands reshapes our understanding of this fascinating man, and of the Age of Democracy that he ushered in.

An orphan at a young age and without formal education or the family lineage of the Founding Fathers, Jackson showed that the Presidency was not the exclusive province of the wealthy and the well-born but could truly be held by a man of the people. On a majestic, sweeping scale Brands re-creates Jackson’s rise from his hardscrabble roots to his days as frontier lawyer, then on to his heroic victory in the Battle of New Orleans, and finally to the White House. Capturing Jackson’s outsized life and deep impact on American history, Brands also explores his controversial actions, from his unapologetic expansionism to the disgraceful Trail of Tears. This is a thrilling portrait, in full, of the president who defined American democracy.

BOOK
BrandDigital: Simple Ways Top Brands Succeed in the Digital World
Allen P. Adamson
$14.97

About this product:

In his best-selling book, BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. In a similarly engaging style, BrandDigital explains that in the quickly accelerating digital marketplace the basic principles of branding have not changed, but rather, are more important than ever. He clearly demonstrates that brand professionals have an unprecedented opportunity to use digital tools and media to learn more about their customers and offer experiences that better reinforce customer relationships – and build brand equity.

Based on over 100 interviews with top branding professionals, Adamson makes his point with case studies from companies including Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, PepsiCo, and Procter & Gamble. He provides numerous examples of why, particularly in the digital arena, it’s never been more important to gain significant insights about consumers; to establish a simple, compelling, and credible brand promise; and to make good on this promise. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology to build stronger brands and stronger bonds with their customers.

See Allen's interview on ABC: http://abcnews.go.com/video/playerIndex?id=5652297

BOOK
My Booky Wook
Russell Brand
$23.07

About this product:

In 2006 Russell Brand exploded onto the international comedy scene. He has been named Time Out’s Comedian of the Year, Best Newcomer at the British Comedy Awards, and Most Stylish Man at GQ’s Men. His UK stand-up tour was sold out and his BBC Radio 6 show became a cult phenomenon, the second most popular podcast of the year. Before the fame, however, Russell’s life was anything but glamorous. His father left when he was three months old, he was bulimic at age 12 and he began drinking heavily and taking drugs by age 16. He regularly visited prostitutes in Soho, began cutting himself, took drugs on stage during his stand-up shows, and even set himself on fire while on crack cocaine. In 2003 Russell was told that he would be in prison, a mental hospital, or dead within six months unless he went into rehab. He has now been clean for three years, and hasn’t looked back since. This is Russell’s amazing story.

Page 1 | First Page | Next Page…
Related Topics: |brand|