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BOOK
The Snowball: Warren Buffett and the Business of Life
Alice Schroeder
$18.99

About this product:
Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as “The Oracle of Omaha.”

Although the media track him constantly, Buffett himself has never told his full life story. His reality is private, especially by celebrity standards. Indeed, while the homespun persona that the public sees is true as far as it goes, it goes only so far. Warren Buffett is an array of paradoxes. He set out to prove that nice guys can finish first. Over the years he treated his investors as partners, acted as their steward, and championed honesty as an investor, CEO, board member, essayist, and speaker. At the same time he became the world’s richest man, all from the modest Omaha headquarters of his company Berkshire Hathaway. None of this fits the term “simple.”

When Alice Schroeder met Warren Buffett she was an insurance industry analyst and a gifted writer known for her keen perception and business acumen. Her writings on finance impressed him, and as she came to know him she realized that while much had been written on the subject of his investing style, no one had moved beyond that to explore his larger philosophy, which is bound up in a complex personality and the details of his life. Out of this came his decision to cooperate with her on the book about himself that he would never write.

Never before has Buffett spent countless hours responding to a writer’s questions, talking, giving complete access to his wife, children, friends, and business associates—opening his files, recalling his childhood. It was an act of courage, as The Snowball makes immensely clear. Being human, his own life, like most lives, has been a mix of strengths and frailties. Yet notable though his wealth may be, Buffett’s legacy will not be his ranking on the scorecard of wealth; it will be his principles and ideas that have enriched people’s lives. This book tells you why Warren Buffett is the most fascinating American success story of our time.

BOOK
Unholy Business: A True Tale of Faith, Greed and Forgery in the Holy Land
Nina Burleigh
$15.90

About this product:

In 2002, an ancient limestone box called the James Ossuary was trumpeted on the world's front pages as the first material evidence of the existence of Jesus Christ. Today it is exhibit number one in a forgery trial involving millions of dollars worth of high-end, Biblical era relics, some of which literally re-wrote Near Eastern history and which could lead to the incarceration of some very wealthy men and embarrass major international institutions, including the British Museum and Sotheby's.

Set in Israel, with its 30,000 archaeological digs crammed with biblical-era artifacts, and full of colorful characters—scholars, evangelicals, detectives, and millionaire collectors—Unholy Business tells the incredibly story of what the Israeli authorities have called "the fraud of the century." It takes readers into the murky world of Holy Land relic dealing, from the back alleys of Jerusalem's Old City to New York's Fifth Avenue, and reveals biblical archaeology as it is pulled apart by religious believers on one side and scientists on the other.

BOOK
All You Need To Know About the Music Business: 6th Edition
Donald S. Passman
$12.47

About this product:
For fifteen years, All You Need to Know About the Music Business has been universally regarded as the definitive, essential guide to the music industry. Now in its sixth edition, it has been completely revised and updated with crucial, up-to-the-minute information on the industry's major changes in response to today's rapid technological advances and uncertain economy. Veteran music lawyer Donald Passman is in the thick of this transformation and understands that anyone involved in the music business is feeling the deep, far-reaching effects of it. This latest edition of what the Los Angeles Times called "the industry bible" will lead novices and experts alike through the fundamental practices as well as the new, uncharted territory of one of this country's most dynamic industries.

In the music business, the key to success lies in knowing how to protect yourself. To do that, you need the best and most up-to-date advice available. Whether you are -- or aspire to be -- a performer, writer, or executive, Passman's comprehensive guide to the legal and financial aspects of the music world is an indispensable tool. Drawing on his unique professional experience as one of the most trusted advisors in the industry, Passman offers authoritative information on how to:

• Select and hire a winning team of advisors -- personal and business managers, agents, and attorneys -- and structure their commissions, percentages, and fees in a way that will protect you and maximize these relationships
• Master the big picture and the finer points of record deals
• Navigate the ins and outs of songwriting, music publishing, and copyrights
• Maximize concert, touring, and merchandising deals

This latest edition also includes information on:

• Music downloads, webcasting, streaming-on-demand, and podcasting
• The new video streaming services
• How royalties are computed in the digital age
• The latest developments in deals with independent labels, including upstream deals
• Updates on all the traditional industry matters, such as royalties, advances, video budgets, and copyright law

In All You Need to Know About the Music Business, one of the industry's most influential figures shows you how to thrive in the most exciting business in the world. It's a book that no musician, entertainment lawyer, agent, promoter, publisher, manager, record company executive -- anyone who makes their living from music -- can afford to be without.

BOOK
Small Business For Dummies (For Dummies (Business & Personal Finance))
Jim Schell
$12.12

About this product:
Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.

This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to:

• Make sure that small-business ownership is for you
• Find your niche and time your start-up
• Turn your ideas into plans
• Determine your start-up costs
• Obtain financing with the best possible terms
• Decide whether or not to incorporate
• Make sense of financial statements
• Navigate legal and tax issues
• Buy an existing business
• Set up a home-based business
• Publicize your business and market your wares
• Keep your customers coming back for more
• Track cash flow, costs and profits
• Keep your business in business and growing

You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

BOOK
Small Business Start-Up Kit
Peri H. Pakroo
$18.59

About this product:
The best step-by-step guide to starting a business available!

Many people dream of running a business of their own -- but often don't know how to start. Sound familiar? This book can help.

User-friendly and loaded with tips, The Small Business Start-Up Kit shows you how to launch a business quickly, easily and with confidence. It explains in plain English how to:

BOOK
Business Ethics: Ethical Decision Making and Cases
Ferrell
$45.00

About this product:
This accessible, applied text covers the complex environment in which managers confront ethical decision making. Using a managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping students see how ethics can be integrated into key strategic business decisions. The Seventh Edition incorporates comprehensive and rigorous updates that reflect the ever-increasing academic and governmental attention being given to this area. The textbook program provides an abundance of real-world examples and cases, as well as exercises, simulations, and practice tests that provide plenty of opportunity for students to master the text material.

BOOK
Business Plans Kit For Dummies (For Dummies (Business & Personal Finance))
Barbara Findlay Schenck
$7.77

About this product:
When you’re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well.

Business Plan Kit For Dummies, Second Edition is the perfect guide to lead you through the ins and outs of constructing a great business plan. This one-stop resource offers a painless, fun-and-easy way to create a winning plan that will help you lead your business to success. This updated guide has all the tools you’ll need to:

• Generate a great business idea
• Understand what your business will be up against
• Map out your strategic direction
• Craft a stellar marketing plan
• Tailor your plan to fit your business’s needs
• Put your plan and hard work into action
• Start an one-person business, small business, or nonprofit
• Create a plan for an already established business
• Cash in on the Internet with planning an e-business

Featured in this hands-on guide is valuable advice for evaluating a new business idea, funding your business plan, and ways to determine if your plan may need to be reworked. You also get a bonus CD that includes income and overhead worksheets, operation surveys, customer profiles, business plan components, and more. Don’t delay your business’s prosperity. Business Plan Kit For Dummies, Second Edition will allow you to create a blueprint for success!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

BOOK
Monkey Business: Swinging Through the Wall Street Jungle
Peter Troob
$5.91

About this product:
Meet John and Peter, two young business school graduates about to become frustrated foot soldiers for the world of high finance. 20 hour days, inflated salaries, senseless prospects, outlandish characters and strip club lap dances make escaping with their sanity sound like the best deal of all.

BOOK
Business Stripped Bare: Adventures of a Global Entrepreneur
Richard Branson
$15.01

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BOOK
Start Your Own Business (Start Your Own)
Rieva Lesonsky
$13.25

About this product:

YOUR ROAD MAP to BUSINESS SUCCESS

From the editors of Entrepreneur magazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits.

Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way.

HERE'S MORE OF WHAT YOU'LL FIND INSIDE:

HOW TO get business ideas and pinpoint your target market

SECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniques

HOW TO harness the power of the internet to simplify startup and increase your chances of business success

CREATIVE WAYS to finance startup and growth

HOW TO take advantage of the latest technology to set up an efficient business on a budget

PLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks