About this product: Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
About this product: Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.
To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.
Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.
Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.
About this product: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.
This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to:
Make sure that small-business ownership is for you
Find your niche and time your start-up
Turn your ideas into plans
Determine your start-up costs
Obtain financing with the best possible terms
Decide whether or not to incorporate
Make sense of financial statements
Navigate legal and tax issues
Buy an existing business
Set up a home-based business
Publicize your business and market your wares
Keep your customers coming back for more
Track cash flow, costs and profits
Keep your business in business and growing
You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.
About this product: Market-defining since it was first introduced, International Business 8e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill’s book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
About this product: Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.
1) Change the way you think about business models
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.
2) Co-created by 470 strategy practitioners
Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.
3) Designed for doers
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.
Albert Schweitzer said, “Happiness is the key to success.” In The Business of Happiness, Ted Leonsis—business, sports, and media mogul—proves Schweitzer’s point, explaining that success may or may not make you happy, but happiness will almost always make you more successful. Through research studies, personal stories, and anecdotal evidence from celebrities, famous athletes, and influential businessmen, Ted reveals the six secrets to achieving true happiness—and how they make success almost inevitable. Showing people exactly how they can apply the six secrets to their work, at home, and in their personal lives, Leonsis also reveals how some of the most successful and happy people today—Bono, Michael Jordan, Steve Case—have put these secrets into practice for themselves. Dynamic, inspiring, and unique, The Business of Happiness proves that anyone can be more successful and happier, including you.
About this product: Comprehensive, relevant, and meticulously up-to-date, BUSINESS LAW, Eleventh Edition, combines in-depth coverage of business law in a unique student-friendly format. It delivers a classic blend of black letter law and cutting-edge coverage of contemporary issues and cases - making the law accessible, interesting, and relevant for readers. It provides an excellent assortment of cases, ranging from precedent-setting landmarks to the most recent decisions. Ethical, global, and e-commerce themes are integrated throughout the text, which also emphasizes critical-thinking skills. Numerous features and exercises ensure that students have a solid understanding of chapter concepts. In addition, the text's unmatched support materials include innovative online study tools (available on the text's companion web site: www.cengage.com/blaw/clarkson) that will help maximize efforts and improve results. It's no wonder that BUSINESS LAW, Eleventh Edition, is used by more colleges and universities than any other business law text.
About this product: Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.
1) Change the way you think about business models
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.
2) Co-created by 470 strategy practitioners
Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.
3) Designed for doers
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.
From the editors of Entrepreneur magazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits.
Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way.
HERE'S MORE OF WHAT YOU'LL FIND INSIDE:
HOW TO get business ideas and pinpoint your target market
SECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniques
HOW TO harness the power of the internet to simplify startup and increase your chances of business success
CREATIVE WAYS to finance startup and growth
HOW TO take advantage of the latest technology to set up an efficient business on a budget
PLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks
About this product: The Business Analyst (BA) plays an important role as liaison between business stakeholders and the technical team (software developers, vendors, etc.), ensuring that business needs are reflected in any software solution. Despite the importance of the job, there is currently no book specifically designed as a comprehensive reference manual for the working BA. The Business Analyst's Handbook solves this problem by providing a useful compendium of tools, tables, lists, and templates that BAs can use on-the-job to carry out their tasks. For example, you might be preparing for an interview session and use the book's checklist of interviewees to verify whether there is appropriate coverage of business stakeholders. Or you might be asked to review some diagrams and refer to the Glossaries of Symbols (organized by diagram type) for guidance. Or you may be asked to prepare textual requirements documentation and refer to the Business Requirement template for a list of artifacts and table of contents. Whatever your BA needs, the Business Analyst's Handbook places the necessary information right at your fingertips.
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