About this product: Featuring a fresh layout, revised maps, and more detail than ever before, the eagerly anticipated seventh edition of Parker's Wine Buyer's Guide offers collectors and amateurs alike the ultimate resource to the world's best wines. In every way, this edition bears out Parker's stated goal: "To make you a more formidable, more confident wine buyer by providing you with sufficient insider's information to permit the wisest possible choice when you make a wine-buying decision."
Understanding that buyers on every level appreciate a good deal, Parker separates overvalued bottles from undervalued, with wine prices instantly shifting according to his evaluations. Indifferent to the wine's pedigree, Parker's eminent 100-point rating system allows for independent, consumer-oriented, inside information.
The latest edition of Parker's Wine Buyer's Guide includes expanded information on Spain, Portugal, Germany, Australia, Argentina, and Chile, as well as new sections on Israel and Central Europe. As in his previous editions, Parker provides the reassurance of a simple number rating, predictions for future buying potential, and practical overviews of regions and grapes. Altogether, an indispensable resource from the man the Los Angeles Times calls "the most powerful critic of any kind."
About this product: For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
About this product: Buying a home requires skill in a variety of areas. There's negotiating, financing, inspecting a home, and understanding legal contracts. It's really too much for most people to do by themselves, which, as you know by now, is why most of us pay good money to hire real estate agents, mortgage brokers, home inspectors, and other professionals to help with the process. But that doesn't remove the buyer from the role of project manager, whose job is to understand what each specialist is meant to do and recognize when one of those key players is not doing his or her job right. Books such as 100 Questions Every First-Time Home Buyer Should Ask help the novice gain a solid understanding of the basics involved in this often complex process. The questions in this second edition of author Ilyce R. Glink's book also make buyers think about their decisions. If you want to buy an older home, for example, do you understand that older windows may need caulking or new sashes, that bathroom tiles may need regrouting, and that an older home may need rewiring, a new hot water heater, or a new furnace right away? Other questions range from the routine (How much can I afford? How do I make an offer?) to some that are hard to anticipate (What if the seller wants to stay in the house after the closing? Who should attend the closing?). Chapters are devoted to key topics, including figuring out what kind of house you want (this effort starts with a "wish list" and improves with a "reality check"), knowing what you can afford, putting together and negotiating a deal, financing your home, closing on the deal, and then doing what it takes to live happily ever after. Of course, living happily ever after requires understanding when it's time to move on to your next home, a process that may find you dusting off this book in the coming years. --John Russell
About this product: For well over sixty years, the North American Meat Processors Association (NAMP) has provided the foodservice industry with reliable guidelines for purchasing meat. The Meat Buyer's Guide: Beef, Lamb, Veal, Pork, and Poultry maintains the authoritative information professionals expect, and by including information from The Poultry Buyer's Guide in this new edition, it offers a complete, single-source reference for every facility's meat-buying needs.
This new edition of The Meat Buyer's Guide features:
New uses for muscles in meat carcasses
New trim, cut, and processing options
More than 60 new photographs
NORTH AMERICAN MEAT PROCESSORS ASSOCIATION is a nonprofit trade association comprised of meat processing companies and associates who share a continuing commitment to provide their customers with reliable and consistent high-quality meat, poultry, seafood, game, and other food products.
NAMP Member Companies provide unparalleled service to their customers through their unique meat product offerings and premium distribution systems. They are meat experts who satisfy their customer's needs with quality products, professionalism and realiabity. Look for the NAMP symbol when deciding on a meat and food supplier.
To find a NAMP Meat Specialist near you, visit www.namp.com
About this product: Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
About this product: ``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher, Vice President, Symix Computer Systems.
About this product: Since the late 1950s, when the first "plastic" sailboat shocked the New York Boat Show, fiberglass boatbuilding has gone through classic growing pains. Longtime yacht broker and marine surveyor Henry Mustin has seen it all: the slow acceptance of those early, heavy boats; the market boom of the lighter boats of the 1970s; the "boat pox" scare of the 1980s; and the continued lack of industry standards that makes buying and owning a fiberglass boat an adventure. In Surveying Fiberglass Sailboats Mustin explains what to watch for in a used sailboat from each era, and how to ferret out the hidden defects in any boat. He shows how to estimate the cost of repairs and the value of a boat. And he addresses the question: When is a fiberglass boat too used up to save?
Mustin's part-by-part look at hull, deck, rig, and machinery is both a minicourse for transforming used-boat shopping from a game of craps to a science, and the first step in a holistic boat maintenance program. His discussion of the significance of cracks found in aging hulls and decks is the most thorough in print. He is not shy in assessing the lack of regulation of professional surveyors, nor does he shrink from pointing a finger at shoddy building practices.
Having a used boat surveyed is a critical prelude to buying it. Yet a professional survey is expensive--several hundred dollars. Surveying Fiberglass Sailboats will enable you to conduct your own surveys while narrowing the field, then monitor a professional surveyor's performance when selecting your target boat.
About this product: This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Edition. This is a complete interactive study guide with quizzing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel. We sell our products to students at a 25% discount for the NEW and complete textbook package. What do students say about the Atomic Dog Online Edition? Survey Results 80% of students found that the end-of chapter quizzes helped them review and prepare for exams. Among students using the Online Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text. Among students using the Online Edition, 82% found that studying with the online text improved their overall learning experience.
About this product: Most of the oriental rugs bought worldwide have been made recently; yet most of the information available is on antique rugs. Here is the only comprehensive guide to modern rugs that gives all the help a buyer needs to find the right rug at the right price. 80 illustrations, 40 in color.
About this product: Willard F. Harley, Jr. is the highly successful author of many books on marriage, including the best-selling His Needs, Her Needs. In his latest book, Buyers, Renters, and Freeloaders, he turns his attention for the first time to singles who are tired of revolving-door romances and are looking for a lasting, meaningful relationship. The key to starting a successful, lifelong relationship, according to Dr. Harley, lies in discovering whether you (and your partner) are Freeloaders, Renters, or Buyers. Much like freeloading roommates who won't pay their fair share, relationship freeloaders are unwilling to put much effort into caring for someone. Renters are people who view a relationship as tentative and are only willing to provide care as long as terms are fair or until they find something better. The ideal partner, a Buyer, is someone who regards a relationship as he or she does a homepermanent and exclusive. Buyers, Renters, and Freeloaders shows readers how to measure their Romantic Relationship Attitude and offers practical advice for transforming Freeloaders and Renters into fully committed Buyers. It also includes a Personal History Questionnaire to help readers better understand themselves and their partner and Four Guidelines for Successful Negotiation to assist couples in maintaining Buyer behavior. Together these tools will help singles create a satisfying, exclusive, and permanent romantic union destined to last a lifetime.
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