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BOOK
Cashback
James Duncan
$19.98

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BOOK
NOW CASHBACK IS A GIRL'S BEST FRIEND AS DIAMOND LAUNCHES SITE.: An article from: Online Product News
Gale Reference Team
$9.95

About this product:
This digital document is an article from Online Product News, published by Worldwide Videotex on November 1, 2008. The length of the article is 393 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: NOW CASHBACK IS A GIRL'S BEST FRIEND AS DIAMOND LAUNCHES SITE.
Author: Gale Reference Team
Publication: Online Product News (Newsletter)
Date: November 1, 2008
Publisher: Worldwide Videotex
Volume: 27 Issue: 11 Page: NA

Distributed by Gale, a part of Cengage Learning

BOOK
Cashback as a Trend in Online-Marketing?
Sascha Kiener
$64.00

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The present paper considers the concept of cashback as a trend in online marketing. This topic was chosen for the analysis and research due to its relevance and the current tendency for the development of online markets and the methods of promotion in these markets. The importance of Internet nowadays is growing essentially; proportionally grows the need in new market ways to attract customers’ attention and promote particular products/services. Cashback as a phenomenon in the online marketing is an important issue and it should be thoroughly researched and analyzed for the purpose of maximizing the potential achievements of the reward system. This paper considers the concept of cashback on an international level, analyzes sales increase possibilities for businesses and cashback companies, concepts and problems of affiliate-marketing, the psychological impact on customers, development of cashback in e-commerce and future prospect of the cashback development.