About this product: Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn�t inherit out-dated examples from a hardback derivative.
. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.
About this product: This reference puts chemistry in an approachable context and personalizes it for today's readers—enabling them to focus on evaluating information about real-life issues rather than memorizing rigorous theory and mathematics. Chemistry; Atoms; Atomic Structure; Chemical Bonds; Chemical Accounting; Gases, Liquids, Solids, and Intermolecular Forces; Acids and Bases; Oxidation and Reduction; Organic Chemistry; Polymers; Nuclear Chemistry; Chemistry of the Earth; Air; Water; Energy; Biochemistry; Food; Drugs; Fitness and Health; Chemistry on the Farm and in the Garden; Household Chemicals; Poisons. A useful reference for anyone interested in learning more about chemistry in our everyday lives.
How many times have you thought about starting a diet or quitting smoking without doing anything about it? Or lapsed back into bad habits after hitting a rough spot on the road to recovery?
To uncover the secret to successful personal change, three acclaimed psychologists studied more than 1000 people who were able to positively and permanently alter their lives without psychotherapy. They discovered that change does not depend on luck or willpower. It is a process that can be successfully managed by anyone who understands how it works. Once you determine which stage of change you're in, you can:
create a climate where positive change can occur
maintain motivation
turn setbacks into progress
make your new beneficial habits a permanent part of your life
This groundbreaking book offers simple self-assessments, informative case histories, and concrete examples to help clarify each stage and process. Whether your goal is to start saving money, to stop drinking, or to end other self-defeating or addictive behaviors, this revolutionary program will help you implement positive personal change . . . for life.
THE NATIONAL CANCER INSTITUTE HAS FOUND THIS PROGRAM MORE THAN TWICE AS EFFECTIVE AS STANDARD PROGRAMS IN HELPING SMOKERS QUIT FOR 18 MONTHS.
About this product: This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies.
About this product: "It seems like everyone else has the script. Everyone else knows what's happening and I look around and say, Duh."
Of course, the truth is that no one has the script because there is no script to follow. Chances are you'd find that almost everyone else has questions and worries a lot like yours, if you could get them to admit it. This brand-new, completely updated and revised edition of Changing Bodies, Changing Lives is full of honest, accurate, nonjudgmental information on everything teenagers need to know about today.
Am I the only one who
can't get up the nerve to ask someone out?
got my period so early?
doesn't even know the right way to kiss?
feels pressured to use drugs?
still hasn't hit puberty yet?
wants to avoid the gang scene?
worries when my mom doesn't come home at night?
is scared that I might have AIDS?
can't decide what form of birth control to use?
has no idea how to tell my friends I'm gay?
goes on eating binges?
has never had an orgasm?
is shut out of the popular crowd?
Changing Bodies, Changing Lives has helped hundreds of thousands of teenagers make informed decisions about their lives, from questions about sex, love, friendship, and how your body works to dealing with problems at school and home and figuring out who you are. It's packed with illustrations, checklists, and resources for the answers you really need. Best of all, it's filled with the voices, poems, and cartoons from hundreds of other teenagers, who tell you what makes them feel worried, angry, confused, sexy, happy, and, yes, even excited and hopeful about their lives. (Check out the first two pages for a sample of the quotes you'll find inside.)
Being a teenager is tough. With the information and the ideas inside this book, you'll have what you need to make these years the best they can be.
About this product: Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process.
Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way.This book provides insights that can broaden our horizons and shape our lives.
An eye-opening and previously untold story, Factory Girls is the first look into the everyday lives of the migrant factory population in China.
China has 130 million migrant workers—the largest migration in human history. In Factory Girls, Leslie T. Chang, a former correspondent for the Wall Street Journal in Beijing, tells the story of these workers primarily through the lives of two young women, whom she follows over the course of three years as they attempt to rise from the assembly lines of Dongguan, an industrial city in China’s Pearl River Delta.
As she tracks their lives, Chang paints a never-before-seen picture of migrant life—a world where nearly everyone is under thirty; where you can lose your boyfriend and your friends with the loss of a mobile phone; where a few computer or English lessons can catapult you into a completely different social class. Chang takes us inside a sneaker factory so large that it has its own hospital, movie theater, and fire department; to posh karaoke bars that are fronts for prostitution; to makeshift English classes where students shave their heads in monklike devotion and sit day after day in front of machines watching English words flash by; and back to a farming village for the Chinese New Year, revealing the poverty and idleness of rural life that drive young girls to leave home in the first place. Throughout this riveting portrait, Chang also interweaves the story of her own family’s migrations, within China and to the West, providing historical and personal frames of reference for her investigation.
A book of global significance that provides new insight into China, Factory Girls demonstrates howthe mass movement from rural villages to cities is remaking individual lives and transforming Chinese society, much as immigration to America’s shores remade our own country a century ago.
About this product: Changing the Channel offers you a detailed look at twelve of today's most important marketing channels–explaining how each one works and addressing the challenges you might face should you choose to use them. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. With this book, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve your bottom line.
For courses in Abnormal Psychology and Psychopathology.
Within the field of abnormal psychology, research developments continue to sharpen the understanding of abnormal behavior. In Abnormal Psychology in a Changing World, Nevid, Rathus, and Greene endeavor to bring these advances to students in a way that both stimulates interest and makes complex material understandable. More importantly, however, they recognize there is a basic human dimension to the study of abnormal psychology. The approach the authors take is to help students enter the world of people suffering from the range of disorders they encounter in the text. By including many illustrative case examples drawn from the authors' own case experiences and those of other practitioners, an accompanying video casebook of interviews with real people diagnosed with different disorders, and a landmark pedagogical feature of first-person narratives from people struggling with psychological disorders, Abnormal Psychology in a Changing World 7e helps put a human face on the study of abnormal psychology.
This text helps students enter the world of people suffering from psychological disorders through illustrative case examples, a video casebook with real world interviews, and fully integrated, original, and interactive pedagogy.
About this product: This new Eighth Edition of SOCIOLOGY IN A CHANGING WORLD will help you visualize sociology all around you! Let this experienced author help you explore the reality of social change and its impact on individuals, groups, and societies throughout the world. SOCIOLOGY IN A CHANGING WORLD uses the theme of social change to tie together the many elements of sociology while it helps you develop an understanding of the science. Soon, you will begin to see real sociology at work in the world everyday. You’ll examine the social epidemiology of AIDS and the growing obesity epidemic, collective behavior, including fads, fashions, rumor, gossip, panic, and mass hysteria, aging in a global perspective, and gay and lesbian relationships and families.
BOOK
