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BOOK
Click, Clack, Moo: Cows That Type
Doreen Cronin
$4.93

About this product:
The literacy rate in Farmer Brown's barn goes up considerably once his cows find an old typewriter and begin typing. To the harassed farmer's dismay, his communicative cows quickly become contentious:

Dear Farmer Brown,
The barn is very cold at night. We'd like some electric blankets.
Sincerely,
The Cows

When he refuses to comply with their demands, the cows take action. Farmer Brown finds another note on the barn door: "Sorry. We're closed. No milk today." Soon the striking cows and Farmer Brown are forced to reach a mutually agreeable compromise, with the help of an impartial party--the duck. But this poor, beleaguered farmer's "atypical" troubles are not over yet!

This hilarious tale will give young rebels-in-the-making a taste of the power of peaceful protest and the satisfaction of cooperative give and take. Witty watercolors by award-winning illustrator Betsy Lewin (Snake Alley Band, Araminta's Paint Box) will make this a favorite for one and all, even if words such as "ultimatum" and "neutral" throw the younger set. (Ages 5 to 8) --Emilie Coulter

BOOK
The Moment It Clicks: Photography secrets from one of the world's top shooters
Joe McNally
$29.99

About this product:
THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.

This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”

BOOK
Click to Calm: Healing the Aggressive Dog (Karen Pryor Clicker Book)
Emma Parsons
$16.08

About this product:
Positive Answers for the Aggressive Dog. The dog that bites. The dog that attacks other dogs. The dog who may not survive his own aggressive behavior. What can be done to help these dogs? When Emma Parsons, canine behavior consultant, discovered that her own dog was aggressive, she developed innovative and effective strategies to calm, alter, and re-shape his reactive displays, and those of her clients' dogs.

* desensitize your dog to approaching strange dogs
* grab your dog's collar without getting bitten
* teach dogs to perform canine calming signals on cue
* use your own body language when under stress as a cue for your dog to remain calm

BOOK
The Truth About Pay-Per-Click Search Advertising
Kevin Lee
$10.97

About this product:

Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for

•    The truth about the search tax

•    The truth about competitive and network click fraud

•    The truth about testing and expansion

The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.

This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book.

To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.

As an added bonus with purchase of “The Truth About Pay-Per-Click Search Advertising” you will receive a $200 free search advertising credit from Microsoft Advertising. This offer is for new account holders only.  For details on the offer see kevinlee.net/book or the inside front cover of the book.

BOOK
Giggle, Giggle, Quack
Doreen Cronin
$4.91

About this product:
The crafty barnyard crew from Click, Clack, Moo: Cows That Type is back, and this time Farmer Brown has decided to take a vacation. But not to worry--he's leaving his brother Bob to mind the farm: "I wrote everything down for you. Just follow my instructions and everything will be fine. But keep an eye on Duck. He's trouble." Of course, fans of Doreen Cronin and Betsy Lewin's last brilliant book already know to keep an eye on that manipulative mallard. Now, wait a minute... what's Duck doing eyeing that pencil?

Poor Bob has no idea what he's in for, and Duck and friends have shrewdly seized this chance to move on from collective bargaining to outright subterfuge: "Bob gave Duck a good long stare and went inside. He read the first note: 'Tuesday night is pizza night (not the frozen kind!). The hens prefer anchovies.'" Well, seems like strange way to run a farm, but... "Twenty-nine minutes later there was hot pizza in the barn." Giggle, giggle, quack, indeed.

Clearly, Duck and his cow pals aren't the only ones around to have mastered the pencil and the keyboard. Cronin and Lewin have put their talents to good use yet again, offering up another simple but clever story fit for kids and grownups alike. Lewin seems to snicker throughout her playful watercolors (gotta love those monogrammed towels: "FB"), and Cronin has a ball with the animal cast and their human patsy. (What do the cows pick on movie night? "The Sound of Moosic," of course. Giggle, giggle, moo.) (Ages 4 to 8) --Paul Hughes

BOOK
Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))
Peter Kent
$8.86

About this product:
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

• Use the right keywords to trigger your ads
• Figure your breakeven point
• Write ads that reach your customers
• Calculate return on investment
• Use geo targeting
• Track your ad results

BOOK
Click for Joy! Questions and Answers from Clicker Trainers and Their Dogs (Karen Pryor Clicker Books)
Melissa C. Alexander
$10.95

About this product:
Melissa C. Alexander, moderator of the online discussion forum ClickerSolutions, collects clear and accurate answers to over one hundred commonly asked questions about clicker training in one essential reference.

Click for Joy! is packed with information for experienced trainers and newcomers alike, including:

* positive, effective solutions to common problems * practical instructions to train any behavior for fluency and reliability * encouragement, advice, and success stories from clicker trainers around the world * short-term and long-term consequences of controversial training techniques * clear, easy-to-understand explanations of the science underlying clicker training * glossary of clicker training terms and concepts * easy-to-use cross-referencing and index

BOOK
The Very Clumsy Click Beetle (Eric Carle's Very Series)
Eric Carle
$7.94

About this product:
Eric Carle first published The Very Hungry Caterpillar in 1969, fully intending to create a series of interactive creature books for children. The beloved busy spider, quiet cricket, and lonely firefly books followed, but the artist's quest was not truly complete until The Very Clumsy Click Beetle was born. Carle, who says he'd rather watch a bug attempt to climb over a pebble than join an expedition to Mount Everest, appreciates the small things in life: the Eyed Elator (Alaus oculatus), to be exact--unremarkable except for that when this beetle falls on its back, it can't roll over to get up. Instead, it will stretch and release a snap mechanism that clicks and flips the beetle through the air, and ideally, back onto its feet.

The very clumsy click beetle has no trouble with the clicking and flipping part, but it does have trouble landing on its feet. The young beetle tries and tries again, encouraged by an ambling turtle, a slithering snail, and a scurrying mouse. Finally, when a curious boy approaches, the beetle takes coaching from a wise old click beetle ("QUICK, CLICK and FLIP!") and succeeds. Children will love the bright, bold, tissue-paper illustrations that tell this story of perseverance, as well as--of course--the unusual clicking sound (emanating from an electronic chip with built-in battery and light sensor) that accompanies this playful book. (Click to see a sample spread. Copyright 1999 by Eric Carle. Permission of Philomel Books.) (Preschool and older) --Karin Snelson

BOOK
Click: What Millions of People Are Doing Online and Why it Matters
Bill Tancer
$6.00

About this product:

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are.

As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

BOOK
Click, Clack, Moo: A Book and Play Set
Doreen Cronin
$6.70

About this product:
The book that started it all, Click Clack Moo: Cows That Type, is now available as a board book and play set all in one! Farmer Brown's bovines are unsatisfied and decide to address their concerns by typing a series of notes to Farmer Brown...

This barn shaped board book is located on the front of the attached play set. The back of the book opens to reveal a farmyard scene and removable play pieces in the shape of Cronin and Lewin's hilarious characters.