About this product: THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE CLASSROOM Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”
About this product: The literacy rate in Farmer Brown's barn goes up considerably once his cows find an old typewriter and begin typing. To the harassed farmer's dismay, his communicative cows quickly become contentious:
Dear Farmer Brown, The barn is very cold at night. We'd like some electric blankets. Sincerely, The Cows
When he refuses to comply with their demands, the cows take action. Farmer Brown finds another note on the barn door: "Sorry. We're closed. No milk today." Soon the striking cows and Farmer Brown are forced to reach a mutually agreeable compromise, with the help of an impartial party--the duck. But this poor, beleaguered farmer's "atypical" troubles are not over yet!
This hilarious tale will give young rebels-in-the-making a taste of the power of peaceful protest and the satisfaction of cooperative give and take. Witty watercolors by award-winning illustrator Betsy Lewin (Snake Alley Band, Araminta's Paint Box) will make this a favorite for one and all, even if words such as "ultimatum" and "neutral" throw the younger set. (Ages 5 to 8) --Emilie Coulter
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are.
As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.
About this product: If you like "Car Talk," you'll like this book. Ray and Tom dole out sound car advice with a helping of self-deprecating humor.
That's fun and interesting while it lasts, but it doesn't last nearly long enough. The book may have 200 pages, but only half of those actually contain words. The authors' responses are cut short without the playful back-and-forth with guests on "Car Talk." The jokey cartoons that fill so much of the book are entertaining at first, but once you see that a handful of cartoons are repeated to take up every other page, you realize the joke's on you.
I can't say you won't enjoy this book, but won't recommend for this price. Hopefully, they'll someday take the time to write a whole book.
About this product: Positive Answers for the Aggressive Dog. The dog that bites. The dog that attacks other dogs. The dog who may not survive his own aggressive behavior. What can be done to help these dogs? When Emma Parsons, canine behavior consultant, discovered that her own dog was aggressive, she developed innovative and effective strategies to calm, alter, and re-shape his reactive displays, and those of her clients' dogs.
* desensitize your dog to approaching strange dogs * grab your dog's collar without getting bitten * teach dogs to perform canine calming signals on cue * use your own body language when under stress as a cue for your dog to remain calm
About this product: While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry.
About this product: The crafty barnyard crew from Click, Clack, Moo: Cows That Type is back, and this time Farmer Brown has decided to take a vacation. But not to worry--he's leaving his brother Bob to mind the farm: "I wrote everything down for you. Just follow my instructions and everything will be fine. But keep an eye on Duck. He's trouble." Of course, fans of Doreen Cronin and Betsy Lewin's last brilliant book already know to keep an eye on that manipulative mallard. Now, wait a minute... what's Duck doing eyeing that pencil?
Poor Bob has no idea what he's in for, and Duck and friends have shrewdly seized this chance to move on from collective bargaining to outright subterfuge: "Bob gave Duck a good long stare and went inside. He read the first note: 'Tuesday night is pizza night (not the frozen kind!). The hens prefer anchovies.'" Well, seems like strange way to run a farm, but... "Twenty-nine minutes later there was hot pizza in the barn." Giggle, giggle, quack, indeed.
Clearly, Duck and his cow pals aren't the only ones around to have mastered the pencil and the keyboard. Cronin and Lewin have put their talents to good use yet again, offering up another simple but clever story fit for kids and grownups alike. Lewin seems to snicker throughout her playful watercolors (gotta love those monogrammed towels: "FB"), and Cronin has a ball with the animal cast and their human patsy. (What do the cows pick on movie night? "The Sound of Moosic," of course. Giggle, giggle, moo.) (Ages 4 to 8) --Paul Hughes
About this product: Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
About this product: Melissa C. Alexander, moderator of the online discussion forum ClickerSolutions, collects clear and accurate answers to over one hundred commonly asked questions about clicker training in one essential reference.
Click for Joy! is packed with information for experienced trainers and newcomers alike, including:
* positive, effective solutions to common problems * practical instructions to train any behavior for fluency and reliability * encouragement, advice, and success stories from clicker trainers around the world * short-term and long-term consequences of controversial training techniques * clear, easy-to-understand explanations of the science underlying clicker training * glossary of clicker training terms and concepts * easy-to-use cross-referencing and index
About this product: Click, Clack, Quackity-Quack is now available as a board book that includes a typewriter keyboard soundpad. While reading the book, kids can press the appropriate letters to discover various sounds as Farmer Brown's mischievous tenants lead them through the alphabet. From "ducks dashing" to "watermelons waiting," this interactive take on a best-selling classic is both educational and entertaining.
This board book sits on an extended backer with a keyboard soundpad which includes 7 different sounds and an on/off switch. Safe for all ages.
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