About this product: ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this leading book reflects changes in the economy and how business and society are responding. In addition to enhanced international coverage, this edition covers topical issues such as spam and phishing, and their role in organized crime, terrorism, identity theft, and online payment fraud. The updated content balances the technological with the strategic business aspects of successful e-commerce.
About this product: Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren't enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike. He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet's needs are addressed. Wall Street may not be ready for Hawken's provocative brand of environmental awareness, but this fine book is full of captivating ideas.
About this product: This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
This text describes the essentials of electronic commerce–how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers.
Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business.
Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.
About this product: Mallor, Barnes, Bowers and Langvardt's, Business Law: The Ethical, Global, and E-Commerce Environment, 12th Edition, is appropriate for the two-term business law course. The cases in the 12th edition are excerpted and edited by the authors. The syntax is not altered, therefore retaining the language of the courts. As in the 11th edition, the 12th edition includes a mix of actual AND hypothetical cases. The title has been changed to reflect a new focus of the book – the global and Internet environment. Business Law: The Ethical, Global, and E-Commerce Environment, 12e includes new pedagogy such as opening vignettes and new-boxed features such as Ethics in Action and Cyberlaw in Action. This combined with case briefs and concept reviews, along with some reorganization of the text results in a more complete, relevant and user-friendly text.
About this product: INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing.
KEY BENEFIT: This book provides the richest selection of landmark (traditional) and contemporary (within the last three years) cases for business students, including more cases on information technology and e-commerce law than any other book. Topics present a summarized/brief approach to cases.
KEY TOPICS: This edition contains over 75 new cases that have been decided in the past three years, including ones covering IT and e-Commerce — dedicated chapters cover Intellectual Property and Internet Law, and Electronic Commerce and Information Technology Licensing. Over 45 “Online Commerce & Internet Law” boxes focus on the legal issues businesses face as they either launch new Internet ventures or rise to the challenge of incorporating on-line technologies into their existing business models.
About this product: "Introduction to E-Commerce, 2/e", by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a "Principles of Marketing" that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the "strategy" parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the "core" discipline prefer this book over "technology-oriented" e-commerce books. "Introduction to e-Commerce" gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy.The text focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
About this product: This up-to-date, best-selling book focuses on how the legal environment impacts business decisions. It fully integrates the AACSB curriculum standards with extensive international, ethical and critical thinking examples throughout. Cheeseman examines how the current legal environment, government regulation, and e-commerce environment impact today's business decisions. The cases are cutting edge, exciting, and engaging, and the reasoning of each case is presented in the language of the court. A seven-part organization covers the legal and ethical environment, domestic and international law, traditional contracts and electronic commerce, agency and business organizations, employment and equal opportunity law, regulatory environment, and property and bankruptcy. For individuals interested in the legalities of business.
This up-to-date, best-selling book focuses on how the legal environment impacts business decisions. It fully integrates the AACSB curriculum standards with extensive international, ethical and critical thinking examples throughout. Cheeseman and Walker examine how the current legal environment, government regulation, and e-commerce environment impact today's business decisions. The cases are cutting edge, exciting, and engaging, and the reasoning of each case is presented in the language of the court. A seven-part organization covers the legal and ethical environment, domestic and international law, traditional contracts and electronic commerce, agency and business organizations, employment and equal opportunity law, regulatory environment, and property and bankruptcy. For individuals interested in the legalities of business.
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