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BOOK
The SoNo Baking Company Cookbook: The Best Sweet and Savory Recipes for Every Occasion
John Barricelli
$20.85

About this product:
Warm pecan-studded sticky buns; banana streusel muffins; passion fruit mousse served atop a thin layer of sponge cake and garnished with fresh raspberries; decadent chocolate cake layered and iced with smooth, elegant chocolate ganache; red velvet cupcakes; and foccaccia flavored with fresh herbs and topped with tomato, mozzarella, and pesto—these are some of the mouth-watering recipes that John Barricelli shares in The SoNo Baking Company Cookbook.
 
A regular on The Martha Stewart Show and host of Everyday Baking, John Barricelli is a familiar face to home bakers. When he opened the SoNo Baking Company & Café in South Norwalk, Connecticut in 2005, the New York Times gushed, “This new bakery is superb and proves it daily,” and since then it has become a hot spot for discerning pastry aficionados across the Northeast.
 
The SoNo Baking Company Cookbook is for both first-time and experienced home bakers who can find everything they need here. With these foolproof recipes for breads, specialty cakes, delicate pastries, and much more, you can now create your baking repertoire including new variations on old favorites.  With John’s simple-yet-elegant recipes and his easy-to-follow directions and techniques—including how to make the best brownies and the lightest meringues—The SoNo Baking Company Cookbook will be used in your home kitchen for years to come.  John will teach you what dough should feel like, what batter should look like, and what bread should smell like when it's baking in the oven so that you become a confident intuitive baker.  
 
A third-generation baker, JOHN BARRICELLI graduated from the Culinary Institute of America and worked at River Café, Le Bernardin, and the Four Seasons Restaurant. He then owned and ran Cousin John's Café and Bakery in Brooklyn for ten years. John worked at Martha Stewart Living Omnimedia, becoming a featured chef on Everyday Food, and in 2008 he became host of the spin-off Everyday Baking. In 2005, John opened the SoNo Baking Company and Cafe in South Norwalk, Connecticut.

BOOK
Battlefield: Bad Company 2 - Prima Essential Guide
David Knight
$7.93

About this product:
• Spiral bound so you can keep your place and keep both hands on the game.
• All the essential strategy you need to beat the game.
• Compact size to stay where you play.
• Unlock all weapons, gadgets, and specializations with complete unlock criteria for all multiplayer kits.
• Fight like a veteran with field-tested tips and tactics for every weapon, vehicle, and troop kit.
• Complete multiplayer scoring info shows what it takes to achieve new ranks and earn awards.
• Lead your team to victory with advanced squad-based tactics.
• Step-by-step single player campaign walkthrough with detailed maps revealing the locations of all M-COM stations and collectible weapons.

BOOK
Selling to Big Companies
Jill Konrath
$9.21

About this product:

Struggling to Get Your Foot in the Door of Big Companies?

Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away.
 
It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts.
 
Discover how to:
•        Target accounts where you have the highest likelihood of success.
•        Find the names of prospects who can use your offering.
•        Create breakthough value propositions that capture their attention.
•        Develop an effective, multi-faceted account-entry campaign.
•        Overcome obstacles and objections that derail your sale efforts.
•        Position yourself as an invaluable resource, not a product pusher.
•        Have powerful initial sales meetings that build unstoppable momentum.
•        Differentiate yourself from other sellers.
 
Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.
BOOK
In The Company Of Heroes
Steven Hartov
$4.32

About this product:
Piloting a U.S.Army Special Operations Blackhawk over Somalia, Michael Durant was shot down with a rocket-propelled grenade on October 3, 1993. With devastating injuries, he was taken prisoner by a Somali warlord. With revealing insight and emotion, he tells the story of what he saw, how he survived, and the courage and heroism that only soldiers under fire could ever know.

BOOK
The Last Stand of Fox Company: A True Story of U.S. Marines in Combat
Tom Clavin
$8.00

About this product:

November 1950, the Korean Peninsula: After General MacArthur ignores Mao’s warnings and pushes his UN forces deep into North Korea, his 10,000 First Division Marines find themselves surrounded and hopelessly outnumbered by 100,000 Chinese soldiers near the Chosin Reservoir. Their only chance for survival is to fight their way south through the Toktong Pass, a narrow gorge that will need to be held open at all costs. The mission is handed to Captain William Barber and the 234 Marines of Fox Company, a courageous but undermanned unit of the First Marines. Barber and his men climb seven miles of frozen terrain to a rocky promontory overlooking the pass, where they will endure four days and five nights of nearly continuous Chinese attempts to take Fox Hill. Amid the relentless violence, three-quarters of Fox’s Marines are killed, wounded, or captured. Just when it looks like they will be overrun, Lt. Colonel Raymond Davis, a fearless Marine officer who is fighting south from Chosin, volunteers to lead a daring mission that will seek to cut a hole in the Chinese lines and relieve the men of Fox. This is a fast-paced and gripping account of heroism in the face of impossible odds.
BOOK
Valuation: Measuring and Managing the Value of Companies, Fourth Edition, University Edition
David Wessels
$53.81

About this product:
The University Edition of Valuation 4e offers students and professors up-to-date information on valuing companies. It contains all the revisions of the main edition, plus end of chapter questions for the needs of the classroom.

BOOK
The Designful Company: How to build a culture of nonstop innovation
Marty Neumeier
$14.42

About this product:
“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.

This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”

Excerpts from The Designful Company
(Click images for larger versions)

BOOK
How The Mighty Fall: And Why Some Companies Never Give In
Jim Collins
$12.50

About this product:
Decline can be avoided.

Decline can be detected.

Decline can be reversed.

Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?

In How the Mighty Fall, Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course. Collins' research project--more than four years in duration--uncovered five step-wise stages of decline:

Stage 1: Hubris Born of Success

Stage 2: Undisciplined Pursuit of More

Stage 3: Denial of Risk and Peril

Stage 4: Grasping for Salvation

Stage 5: Capitulation to Irrelevance or Death

By understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom.

Great companies can stumble, badly, and recover.

Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins' research emphasizes, some companies do indeed recover--in some cases, coming back even stronger--even after having crashed into the depths of Stage 4.

Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.

BOOK
In the Company of Cheerful Ladies (No. 1 Ladies Detective Agency)
Alexander McCall Smith
$5.85

About this product:
In this latest, widely praised addition to the beloved No. 1 Ladies’ Detective Agency series, the charming and ever-resourceful Precious Ramotswe finds herself faced with new challenges—and intriguing surprises.

Precious is busier than usual at the detective agency when she discovers an intruder in her house on Zebra Drive—and perhaps even more baffling--a pumpkin on her porch. Her associate, Mma Makutsi, also has a full plate. She's taken up dance lessons, only to be partnered with a man with two left feet. And at Tlokweng Road Speedy Motors, where Mr J.L.B. Matekoni is already overburdened with work, one of his apprentices has run off with a wealthy older woman. But what finally rattles Mma Ramotswe’s normally unshakable composure is a visitor who forces her to confront a difficult secret from her past.

BOOK
What the Drug Companies Won't Tell You and Your Doctor Doesn't Know: The Alternative Treatments That May Change Your Life--and the Prescriptions That Could Harm You
Michael T. Murray
$4.04

About this product:
From one of today's leading authorities on natural medicine comes a provocative look into how the pharmaceutical and medical industries have created our current health crisis and a practical guide to the holistic treatments that may help you and your loved ones.

Modern medicine offers many wonders, but an ever-present reliance on medications to cure what ails us is at the core of America's health crisis. Drawing on more than thirty years' worth of scientific research, Dr. Michael T. Murray has assembled irrefutable evidence that the pharmaceutical treatments for the most common diseases that plague our society are often ineffective and result in serious, widespread side effects -- the existence of which is frequently hidden from the public.

What the Drug Companies Won't Tell You and Your Doctor Doesn't Know offers a close look at the way that the American healthcare system has evolved in the last fifty years and examines the roles of the FDA, the pharmaceutical monopolies, and the medical community in producing what has become a failing healthcare system with little accountability. Dr. Murray illustrates how a nationwide dependence on pills has hobbled health in America and resulted in a national wellness epidemic as lifestyle, ignorance, and politics collide in our medicine cabinets.

At a time when adverse reactions to over-the-counter and prescription drugs are currently estimated to kill more than 100,000 Americans a year (making this the fourth leading cause of death in the United States behind cancer, heart disease, and stroke) and when Americans use more than 40 percent of all of the prescription drugs produced in the world each year (according to the World Health Organization) yet are forty-second in terms of life expectancy, we must radically reevaluate the way that we take care of ourselves.

Both a call to arms and a practical guide to the natural treatments that could revolutionize both your health and the well-being of the entire nation, What the Drug Companies Won't Tell You and Your Doctor Doesn't Know provides clear guidance on the steps needed to help you lead a fitter, happier, and healthier life.

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