About this product: If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
See content strategy (and its business value) explained in plain language
Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays
Learn how to audit and analyze your content
Make smarter, achievable decisions about which content to create and how
Find out how to maintain consistent, accurate, compelling content over time
Get solid, practical advice on staffing for content-related roles and responsibilities
About this product: One of the most influential books in the field in years! Making Content Comprehensible for English Learners: The SIOP(R) Model presents a coherent, specific, field-tested model of sheltered instruction that specifies the features of a high quality sheltered lesson that teaches content material to English language learners. For twelve years, educators have turned to Jana Echevarria, MaryEllen Vogt, and Deborah Short for an empirically validated model of sheltered instruction. In the Third Edition of this best-seller, the authors include new research findings and studies on the Sheltered Instruction Observation Protocol (SIOP(R)) Model, which offers school administrators, teachers, teacher candidates, coaches, university faculty, and field experience supervisors a tool for observing and quantifying a teacher's implementation of quality sheltered instruction. Ringing Endorsements "A framework that will engage, support, and increase the academic achievement of our culturally and linguistically diverse students. The [SIOP Model went] from good to great!" --Socorro Herrera, Kansas State University "Readability, organization, and practicality! The SIOP addresses precisely the needs that my beginning teachers face!the CD for SIOP!makes it all understandable. I love the book!" --Danny Brassell, California State University, Dominguez Hills Take a Glimpse Inside the Third Edition: *New, user-friendly format of the SIOP(R) protocol. * Background Sections include descriptions of the eight components and thirty features of the SIOP(R) Model, and are updated to reflect recent research and best practices to help readers plan and prepare effective sheltered lessons. *Practical Guidelines to help readers develop effective language and content objectives. *Discussion Questions have been rewritten and are appropriate for portfolio development in pre-service and graduate classes, for professional development workshops, or for teacher reflection and application. *Agroundbreaking CD-ROM with video clips, interviews of the authors, and reproducible resources (e.g., lesson plan formats), make this the perfect professional development asset for any grade level or content area teacher!
About this product: "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."
-- Jakob Nielsen, Principal, Nielsen Norman Group
"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."
--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web
On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.
This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.
Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.
This practical, informative book will help anyone creating web content do it better.
Features * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs.
Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.
* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book.
* Written in easy-to-read style with many "befores" and "afters."
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible for people with special needs.
About this product: As the sixth volume of the Jossey-Bass Guides to Online Teaching and Learning series, Conquering the Content provides a highly-practical blue-print for course development and content presentation for web-based courses. While providing guidance for incorporating learning theory into online courses, this book primarily furnishes online instructors with the practical templates, learning guides, and sample files to construct and manage their course content.
Unlike other books about online instruction that cover theories of teaching and learning, instructional design, or even graphic design this book gives the "how to" of preparing an online course by focusing on content. The much needed step-by-step guidance in this book will result in fully formed courses where high-quality content is the central feature.
Reading and writing across content areas is emphasized in the standards and on high-stakes tests at the state and national level. As educators seek to incorporate content-area literacy into their teaching, they confront a maze of theories, instructional strategies, and acronyms like REAP and RAFT. Teachers who do work their way through the myriad content reading and writing strategies are discovering not all activities are appropriate for content instruction: only those with a strong research base meet the high standards expected in classrooms today.
Janet Allen developed the ideal support for teachers who want to improve their reading instruction across the curriculum. Tools for Teaching Content Literacy is a compact tabbed flipchart designed as a ready reference for content reading and writing instruction.
Each of the thirty-three strategies includes:
a brief description and purpose for each strategy;
a research base that documents the origin and effectiveness of the strategy;
graphic organizers to support the lesson;
classroom vignettes from different grade levels and content areas to illustrate the strategy in use.
The perfect size to slip into a plan book, Tools highlights effective instructional strategies and innovative ideas to help you design lessons that meet your students’ academic needs as well as content standards. The definitions, descriptions, and research sources also provide a quick reference when implementing state and national standards, designing assessments, writing grants, or evaluating resources for literacy instruction.
About this product: With the underlying belief that students learn with texts, not necessarily from them, this respected text is designed to be an active learning tool, complete with real-world examples and research-based practices. Reading, writing, speaking, and listening processes to learn subject matter across the curriculum. Content Area Reading.
"Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private."-Bev Godwin, director of FirstGov.gov
Written by an internationally acclaimed specialist in this field, Killer Web Content provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.
Gerry McGovern (www.gerrymcgovern.com) is managing partner at a consultancy that focuses on maximizing value from web content.
The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.
“Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.” —Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University
“Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.” —Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included
“Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.” —Greg Verdino, Chief Strategy Officer, Crayon, LLC
About this product: From some of the best-known authors in the field comes a book that provides teachers with practical information about improving students reading, writing, and oral language development. Examples from science, social studies, English, math, visual and performing arts, and core electives ensure that all middle and high school teachers will find useful ideas that they can implement immediately. This book provides readers with examples of fifty evidence-based instructional strategies that can be used across content areas to ensure that reading and writing occur in all classes. All Middle and High School inservice teachers.
About this product: Managing the creation and maintenance of the huge volume of Web content requires an understanding of not just Web writing, but of detailed, well-planned, realistic content development processes. Those practicing the new discipline of Web Content Strategy are being called upon to help Web development teams navigate this new editorial ecosystem where content not only has to be written, but also broken up into thousands of pieces that have to be reviewed, approved, re-purposed, edited for search engines, translated, localized, and generated using a new and complex set of tools and techniques. The Web Content Strategist's Bible explains how the practice of Web content strategy can be used to effectively manage the size, scope, and cost of content-heavy Web development projects. Presented in an easy, readable style, the book focuses on asking the right questions and gathering relevant information needed for efficient project planning and development.
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