About this product: This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
About this product: This valuable resource provides instructional designers with the guidance they need to meet the challenge of creating effective and efficient instruction. Maintaining a careful balance between theory and application, the Fourth Edition presents a practical, easy-to-follow approach to instructional design that can be applied to K-12 classrooms, higher education, distance education, and business programs. The authors incorporate behavioral and cognitive approaches into their model, so that readers can reap the benefits of both.
About this product: Part 1 of Designing Great Beers is a complete book in itself, focused solely on home-brewing ingredients and techniques (including three superb chapters on hops alone). Ray Daniels proves himself the "techie" type, infusing his introductory chapters with as much brewing math as brewing lore. Yet, Daniels never hops off the deep end of beer geekdom. Instead, he complements this emphasis on data with the creative use of graphics; where one could get bogged down in the stats, there is usually a clear visual depiction to instantly summarize their meaning.
This focus on facts continues into part 2 of Daniels's guide, where it backs an admirably pragmatic take on beer styles and their importance in home-brewing. Daniels devotes a chapter to each of 14 major style categories, detailing historical origins and modern brewing techniques. He lays a contemporary groundwork by compiling and analyzing the recipes of the National Homebrew Competition's most successful beers. The assumption is that beers deemed representative of particular beer styles in modern competitions serve as ideal models for recipe creation. Among the information provided for each style is a chart showing the percentage of brewers using each type of grain and in what proportions the grains were added. Similar data are supplied for hop varieties, yeast strains, and water treatment. This reverse engineering of award-winning beers naturally benefits experienced brewers seeking to wow judges at the next competition. Yet, even brewers taking their first shy steps into creating their own recipes have much to gain from this kind of practical analysis. Daniels provides the basic tools a brewer of any level can use to formulate recipes with confidence and creativity. --Todd Gehman
About this product: Designing a good interface isn't easy. Users demand software that is well-behaved, good-looking, and easy to use. Your clients or managers demand originality and a short time to market. Your UI technology -- web applications, desktop software, even mobile devices -- may give you the tools you need, but little guidance on how to use them well.
UI designers over the years have refined the art of interface design, evolving many best practices and reusable ideas. If you learn these, and understand why the best user interfaces work so well, you too can design engaging and usable interfaces with less guesswork and more confidence.
"Designing Interfaces" captures those best practices as design patterns -- solutions to common design problems, tailored to the situation at hand. Each pattern contains practical advice that you can put to use immediately, plus a variety of examples illustrated in full color. You'll get recommendations, design alternatives, and warnings on when not to use them.
Each chapter's introduction describes key design concepts that are often misunderstood, such as affordances, visual hierarchy, navigational distance, and the use of color. These give you a deeper understanding of why the patterns work, and how to apply them with more insight.
A book can't design an interface for you -- no foolproof design process is given here -- but "Designing Interfaces" does give you concrete ideas that you can mix and recombine as you see fit. Experienced designers can use it as a sourcebook of ideas. Novice designers will find a roadmap to the world of interface and interaction design, with enough guidance to start using these patterns immediately.
About this product: The Fourth Edition of this best-selling text, Designing Qualitative Research, once again provides pragmatic guidance for developing and successfully defending proposals for qualitative inquiry. With expanded coverage of ethics, analysis processes, and approaches, authors Catherine Marshall and Gretchen B. Rossman, have updated this highly popular text to reflect the advances and challenges presented by provocative developments and new applications since the previous edition.
New to the Fourth Edition:
Offers a contemporary perspective: This new edition takes the current political climate into consideration and introduces readers to today’s research environment. This edition also includes discussions about distance-based research (such as email interviews and online discussion groups), the implications of postmodern turns, integrating archival material in qualitative research, and creative ways of presenting the research.
Provides updated references: Updated material enables researchers to find resources that reflect emerging genres and choices guided by the most recent insights, controversies, examples, and research tools. This version of the book addresses recent thinking on "the researcher in the research setting." In addition, the end of each chapter features a post script that consists of a dialogue between a student and an advisor which illustrates design dilemmas in real time.
Emphasizes a step-by-step approach: The text walks readers through the crafting of a research project from start to finish in a step-by-step fashion. Concrete models for the various parts of a proposal are provided to help readers create outlines, entry letters, consent letters, budgets, and timelines.
Intended Audience: Perfect for advanced undergraduate and graduate students taking their first or second Qualitative Research Methods or General Research Methods course, as well as for individual researchers across the social science disciplines; in addition it is a must-have resource for the library of those using qualitative approaches
About this product: Designing and Managing Programs: An Effectiveness-Based Approach, Third Edition, is an updated version of THE classic book on program management and design. This new edition is written in a deliberate manner that has students following the program planning process in a logical manner. Students will learn to track one phase to the next, resulting in a solid understanding of the issues of internal consistency and planning integrity. The book's format guides students from problem analysis through evaluation, enabling students to apply these concepts to their own program plans.
New to this Edition:
Chapter on theory: Students will be given clear guidance on applying theory in their approach to planning and understanding the social problem.
Uses a consistent example throughout the text: Theoretical concepts are applied consistently to one example throughout the book for easier comprehension.
Brings the technology discussion up-to-date: Data collection, processing, aggregating, and reporting practices are updated so they are consistent with current technology as used in most states, communities, and social services agencies.
Accompanied by High-Quality Ancillaries! Instructor’s Resource CD: An instructor’s guide provides suggested assignments and power point presentations.
Intended Audience This is an excellent core textbook for advanced undergraduate and graduate course such as Program Planning, Grant Writing, and Program Evaluation in the departments of social work, public administration, and business administration. It is also a valuable resource for social work practitioners.
Designing Clinical Research sets the standard for providing a practical guide to planning, tabulating, formulating, and implementing clinical research, with an easy-to-read, uncomplicated presentation. This edition incorporates current research methodology--including molecular and genetic clinical research--and offers an updated syllabus for conducting a clinical research workshop. Emphasis is on common sense as the main ingredient of good science. The book explains how to choose well-focused research questions and details the steps through all the elements of study design, data collection, quality assurance, and basic grant-writing. All chapters have been thoroughly revised, updated, and made more user-friendly.
About this product: Digital technology has changed the way we interact with everything from the games we play to the tools we use at work. Designers of digital technology products no longer regard their job as designing a physical object—beautiful or utilitarian—but as designing our interactions with it. In Designing Interactions, award-winning designer Bill Moggridge introduces us to forty influential designers who have shaped our interaction with technology. Moggridge, designer of the first laptop computer (the GRiD Compass, 1981) and a founder of the design firm IDEO, tells us these stories from an industry insider's viewpoint, tracing the evolution of ideas from inspiration to outcome. The innovators he interviews—including Will Wright, creator of The Sims, Larry Page and Sergey Brin, the founders of Google, and Doug Engelbart, Bill Atkinson, and others involved in the invention and development of the mouse and the desktop—have been instrumental in making a difference in the design of interactions. Their stories chart the history of entrepreneurial design development for technology.
Moggridge and his interviewees discuss such questions as why a personal computer has a window in a desktop, what made Palm's handheld organizers so successful, what turns a game into a hobby, why Google is the search engine of choice, and why 30 million people in Japan choose the i-mode service for their cell phones. And Moggridge tells the story of his own design process and explains the focus on people and prototypes that has been successful at IDEO—how the needs and desires of people can inspire innovative designs and how prototyping methods are evolving for the design of digital technology.
Designing Interactions is illustrated with more than 700 images, with color throughout. Accompanying the book is a DVD that contains segments from all the interviews intercut with examples of the interactions under discussion.
Interviews with: Bill Atkinson, Durrell Bishop, Brendan Boyle, Dennis Boyle, Paul Bradley, Duane Bray, Sergey Brin, Stu Card, Gillian Crampton Smith, Chris Downs, Tony Dunne, John Ellenby, Doug Englebart, Jane Fulton Suri, Bill Gaver, Bing Gordon, Rob Haitani, Jeff Hawkins, Matt Hunter, Hiroshi Ishii, Bert Keely, David Kelley, Rikako Kojima, Brenda Laurel, David Liddle, Lavrans Løvlie, John Maeda, Paul Mercer, Tim Mott, Joy Mountford, Takeshi Natsuno, Larry Page, Mark Podlaseck, Fiona Raby, Cordell Ratzlaff, Ben Reason, Jun Rekimoto, Steve Rogers, Fran Samalionis, Larry Tesler, Bill Verplank, Terry Winograd, and Will Wright
About this product: • First published in 1971, used universally ever since • Access to lessons from distinguished typographers around the world through Web site: designingwithtype.com • "An excellent and useful introduction to the subject."—Milton Glaser
New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography.
"The authors provided state-of-the-art information about mixed methods approaches to research. The book significantly expands Creswell's previous editions of mixed methods approaches to research by including four complete current studies that exemplify distinctive research using mixed methods...What becomes apparent throughout the book is the authors' interest in providing researchers with sufficient information about how to match their research problem to an appropriate design...I also highly recommend this book to anyone seeking to further their understanding of mixed methods research and acquire an in-depth analysis of the methodology."
-Patricia Montiel-Overall, The University of Arizona
"The text is well conceived, well written and timely. It provides a sound bases for establishing mixed-method research as a rigorous approach for advanced graduate students, evaluators and researchers. I predict it will become a classic."
-N. Dale Gentry, Professor and Dean Emeritus, University of Idaho
"The most significant challenge today in social and behavioral research is how to combine qualitative and quantitative thinking in a way that helps us provide relevant insights and solve problems. This book takes an important step toward addressing this challenge."
-Carol A. Chapelle, Iowa State University
Designing and Conducting Mixed Methods Research, spearheaded by John Creswell--the author of the best-selling Research Design (now in its Second Edition), combines the latest thinking about mixed methods research designs with practical, step-by-step guidelines for the decisions that must be made in designing a mixed methods research study. "Mixed methods research" is defined as a procedure for collecting, analyzing, and mixing both quantitative and qualitative data in a single case study or series of studies and is becoming more common in studies across the social, behavioral, and health sciences as well as education.
The book offers advice tailored to negotiating the demands and issues that arise when designing a mixed methods project. The recommendations offered focus on how to keep the project manageable for the beginning researcher while still ensuring quality research.
Key Features:
Offers a practical, how-to guide for designing a mixed methods study
Presents examples from actual, published mixed methods studies drawn across the social, behavioral, health, and education disciplines
Incorporates activities and exercises for classroom use or for use by the researcher in preparing designs
Contains a full glossary of terms for quick reference or as a study tool Illustrates designs using visual diagrams and flowcharts
Goes through the entire research process (formulating questions, designing, collecting, interpreting, etc.) using four major types of mixed methods designs
While much has been written about mixed methods from a conceptual and theoretical approach, this is the first book to deliver practical guidance about how to design a mixed method study.
In addition, click here to learn about the Journal of Mixed Methods, the journal edited by John W. Creswell and Vicki L. Plano Clark.
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