About this product: Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards
About this product: Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com’s Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.
About this product: In e-Business 2.0, Ravi Kalakota and Marcia Robinson present a survey of how the processes of business have changed as a result of computer-assisted communications, data storage, and data analysis. They explain recent technological advances--and those that may take place in the near and middle future--and explain how companies that sell products and services might put them to profitable use. With an emphasis on companies that sell things to large numbers of consumers, the authors argue convincingly that information technology isn't an end in itself, but a tool that can facilitate valuable changes in business processes.
This is a book for managers and organizational planners, but it commits none of the sins typical of such books. It neither oversimplifies technical matters nor serves as a mere platform for catchy phrases and obtuse illustrations. e-Business 2.0 is properly focused on the big technologies on which successful companies will capitalize. Kalakota and Robinson argue that it's a good idea to supplement live salespeople with self-service sales facilities, such as those on a Web site. They call this a part of selling-chain management.
The authors also explain how inefficiencies in the selling chain can make it prohibitively expensive to provide built-to-order products, which consumers increasingly want. They then present solutions: Internet and customer relationship management (IRM and CRM) software, sales automation systems, and proposal-automation tools. In each case, they cite specific examples (usually companies and products), enabling readers to dig deeper into specifics if they want. Similar attention goes to enterprise resource planning (ERP), trend-spotting tools, and half a dozen other technologies. Read this guide as you think about how to make strategic changes in your company's operating practices. --David Wall
Topics covered: Recent developments in technology that change the way companies do business, particularly in terms of determining and fulfilling customers' needs and interacting smoothly with vendors. More broadly, this book deals with sharing information efficiently among all relevant parties inside and outside an organization. Technologies covered: Internet sales infrastructures, customer relationship management (CRM) suites, enterprise resource planning (ERP) software, knowledge management tools, and data warehousing and analysis products.
Learn all about the wide variety of small ebusiness opportunites available to you
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With the internet offering tremendous opportunities for business success, entrepreneurs interested in grabbing a piece of the billion-dollar online retail market will seek out the second edition of this guide to find out how to get the job done right. . .
About this product: Learn how to build winning e-Business/e-Commerce solutions, start to finish! In this 1000-page book, the best-selling authors of the How to Program Series apply their proven methodology and signature "live code" approach to teaching Web-based e-Business/e-Commerce development! You'll find nearly 100 case studies and real-life examples from the world's leading e-Business sites, plus hundreds of demonstrations and simulations covering every key component, from shopping carts to intelligent agents. Hundreds of expert tips offer invaluable insight into good programming practices, avoiding errors, maximizing performance, testing, and debugging. Whether you're building from scratch or choosing a turnkey solution, this book covers every key element: architecture, hardware, software, tools, networking, consulting -- even legal, social, and marketing issues. The accompanying CD-ROM contains all source code from the book, software from multiple vendors, plus links to hundreds of Web-based demos and developer's resources.
About this product: Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
About this product: Turn browsers into buyers, boost traffic, and more
Build your store from scratch, or make the one you have more profitable
His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.
About this product: Deploying Oracle applications in any organization is an enormous task, and Oracle Financials Handbook should be considered prerequisite reading for any technical or business process specialist involved in such a project. The applications provide core business processes based on Oracle Corporation's database architecture, and the book discusses some of the most popular applications in the suite.
The book opens with a brief executive summary of Oracle Financials. The authors place financial applications in perspective, explaining where they fit into the overall Oracle Applications strategy and what the benefits are of choosing them for core business processes. This section also presents some of the important organizational choices you must make at the outset of deployment.
In the middle section of the book, the authors discuss the modules: general ledger, receivables, payables, asset management, purchasing, inventory, order entry, and others. The General Ledger module forms the core of the strategy and is discussed in great detail. The book provides plenty of flow diagrams to explain each module. The authors devote an additional chapter to budgeting and allocations, and address different accounting models.
Oracle Financials Handbook closes with technical details on deploying Oracle Financials in an enterprise. The entire computing environment is considered in this discussion, which includes information on customizing and modifying the modules to meet your needs. The final chapters cover project management and training issues that you need to work through. --Stephen Plain
About this product: From the official Oracle Press comes a comprehensive guide managing, customizing, and tuning this key component of the Oracle Applications Suite. You'll learn to install and update Oracle Financials, apply various patches, and much more using this essential resource.
About this product: E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions. Using this definition, e-commerce is part of e-business--a company needs e-commerce to implement e-business. Utilizing e-commerce, however, does not mean that a company has transformed into an e-business. E-business is implemented only when a company changes its internal procedures to take advantage of the e-commerce technologies. Interest in the evolution ("e-volution") of e-commerce into e-business is a growth field. With the early November announcement that GM and Ford were forming online marketplaces for their suppliers, they placed themselves at the center of new e-business ecosystems that will transform their entire way of doing business. Many firms are increasingly discovering opportunities to move away from simply selling products on the Internet to being able to reinvent their conventional supply chains (as in the auto makers' case) and to being able to offer custom-built products (as Dell Computers does now).
Key Features * Implement e-business in 13 specific proven actions * Implement e-business with reduced risk to your business * Coordinate e-business implementation with current business * Use e-business as a means to renew and improve your current business * Motivate employees to participate in e-business * Achieve more flexible business processes * Deal with technical, vendor, process, and other e-business issues Answers Questions Such as: * How do you implement e-business without tearing up your company? * How do you define your new e-business processes and synchronize them with your current business? * How and with what do you manage outsourcing in e-business? * How do you measure your e-business implementation and results? * How do you change your organization to be a spearhead for e-business? * What is the best way to develop your e-business implementation strategy? * How do you quickly gather data on the competition and your current business? * How do you design new business activities that modify your current processes and define e-business?
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