About this product: This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
About this product: 'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software and Internet service provider through effectively marketing your online business.
About this product: The eCommerce market is getting crowded. Thousands of organizations put up a shopping cart for about $20 per month, but a few dozen exceed a billion dollars per year of eCommerce revenue. In this increasingly competitive eCommerce market the best practices separate the highly profitable, high growth businesses from masses. This book provides tools for organizations at different points along the rapidly evolving eCommerce spectrum. eCommerce Best Practices compiles valuable lessons learned by the professionals at McFadyen Solutions who have implemented over 100 large-scale eCommerce sites over past decade. Many of these sites have over 1,000,000 SKU s, 1,000,000 users, 1,000,000 dollars/day sales, 1,000,000 order-items shipped per day, and 1,000,000 web assets under management.
Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you’ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions.
With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You’ll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart.
Other highlights:
The authors show you how to build a complex, extendable e–commerce web site using sound development practices.
This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization.
The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third–party services such as Amazons affiliate program.
What you’ll learn
Build an extensible e–commerce web site using sound development techniques.
Increase sales through proven techniques such as cross–selling, upselling, and enhancing customer service offerings.
Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services.
Take advantage of search engine optimization techniques to make your web site more easy to find.
Who is this book for?
This book was written for individuals seeking to build e–commerce web sites using the PHP language and MySQL database.
About the Apress Beginning Series
The Beginning series from Apress is the right choice to get the information you need to land that crucial entry–level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from “novice to professional.” You’ll start your journey by seeing what you need to know—but without needless theory and filler. You’ll build your skill set by learning how to put together real–world projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you there—it is your trusted guide through unfamiliar territory!
About this product: "Introduction to E-Commerce, 2/e", by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a "Principles of Marketing" that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the "strategy" parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the "core" discipline prefer this book over "technology-oriented" e-commerce books. "Introduction to e-Commerce" gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy.The text focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
About this product: In this latest addition to the "Web Design" series, we explore the very best of electronic commerce website design. Now that people are using online shops to buy everything from computers to groceries to clothing, e-commerce has become a major player in the sales market - to such a degree that recent research has estimated that about 10 per cent of US "brick and mortar" sales are even influenced by online shops. From small retailers to online superstores, this guide brings you the most cutting edge e-commerce sites on the web today.
About this product: Today, a strong Web presence is standard business practice. Now you too can attain maximum exposure and truly succeed. An effective cyber-strategy is your company's ticket to a whole new venue of sales and exposure. Don't get shut out of the burgeoning e-marketplace. Get involved!
In Streetwise eCommerce, Web guru Aliza Risdahl shows you how to maximize your digital presence. With the strategies, tools, and knowledge packed into this ultimate guide, your company will be Internet ready in no time. Risdahl walks you through the ins and outs of becoming an effective Web force and teaches you how to:
Tailor an Internet program to your overall business plan
Create and manage an e-mail list
Design a Web site
Build an online community
Market and sell online
And much more
Streetwise eCommerce is your guide to selling and marketing on the Internet. Tap into the ultimate online resource to make your presence known-and your profits soar!
Aliza Risdahl was voted as one of Newsweek's "Top 50 People Who Matter Most on the Internet" and is a leader in Internet marketing and entrepreneurship. Ms. Risdahl founded the first woman-owned, full-service Internet company, Cybergrrl, Inc. She is the author of four books and is a regular contributor to Entrepreneur, Home Business, and Professional Woman. She lives in Anchorage, AK.
About this product: LEGAL ENVIRONMENT OF BUSINESS is the #1 text for this course--setting the standard by delivering comprehensive, authoritative, and cutting-edge coverage in an interesting and accessible format. Its recipe for success includes the same "black letter law" flavor as its #1 Business Law counterpart Business Law by Clarkson, Miller, Jentz, and Cross, but with a more specific focus on current topics like ethics, government regulation, and administrative law. The cases, content, and features of the exciting new 7th edition have been meticulously and thoroughly updated, representing the latest developments. An excellent assortment of cases ranges from precedent-setting landmarks to recent decisions. Ethical, global, and e-commerce themes are integrated throughout, and numerous critical thinking exercises challenge students to apply what they've learned to real-world issues. The text also offers an unmatched range of support materials -- including innovative online teaching and learning resources. It's no wonder that LEGAL ENVIRONMENT OF BUSINESS is used by more colleges and universities than any other business law text.
With the latest incarnations of ASP.NET 2.0 and SQL Server 2005, programming dynamic data-driven websites with Microsoft technologies has become easier and much more efficient than ever before. Fewer mouse clicks and fewer lines of code can now enable more powerful features and the tools you need – Visual Web Developer 2005 Express Editions and SQL Server 2005 Express Edition – are free!
In this book you’ll learn how to best use the free development tools offered by Microsoft to build an online product catalog with shopping cart, checkout, product searching, product recommendations, a control panel, customer accounts, order processing and much much more. You’ll learn how to handle payments by integrating PayPal, DataCash, and VeriSign Payflow Pro into your site. We’ll also teach you how to expand your site’s product listing by expanding your product section through web services.
Each feature you add to your website will introduce you to new challenges and theoretical concepts, which are carefully analyzed and explained throughout the book. You will gain an intimate understanding of every piece of code you write. This understanding will enable you to build your own powerful and flexible websites efficiently and rapidly with ASP.NET 2.0.
You can visit a demonstration version of the site built in this book by visiting the author's website.
About this product: E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it’s not working as well as they had anticipated. Some businesses think they should be in it, but don’t know where to start. Others think all you need is a URL and a Web site and you’re in business.
E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the other’s side of the business to do business online successfully. E-Commerce For Dummies helps bridge the gap between technical and sales with:
Explanations of both business strategy and technology
A comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C).
Case studies that show real-world examples of what strategies are succeeding and what strategies are failing
The authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of Starting an Online Business For Dummies, and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information on:
Marketing and competing in Cyberspace
Planning your storefront
Processing and fulfilling online transactions
Dealing with the back office, including managing the supply chain and setting up distribution and fulfillment systems
With online sales increasing at a phenomenal rate, established “brick and mortar” firms as well as entrepreneurs are realizing that e-commerce represents a tremendous opportunity. E-Commerce For Dummies helps businesses seize that opportunity and get down to business—online business—fast.
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