The national bestseller, now in paperback! The breakthrough program for reversing and preventing aging, written by a leading medical specialist and media expert, is not available at a popular price.
This could be as close to a fountain of youth as mankind will ever come, the truly scientific answer to how to reverse or prevent the debilitating effects of aging, including memory loss, weight gain, sexual dysfunction, and Alzheimer's. Dr. Eric Braverman, a leading figure in the practice of brain-body health care, reveals the dramatic impact that proper brain nourishment can have on the quality of our lives. His key to longevity and well-being is balancing the brain's four important neurotransmitters. A simple test determines which of the four is dominant in you, and what you can do to maintain the right balance, by modifying your diet with both foods and natural supplements. Proven effective for thousands of patients in Dr. Braverman's practice, this groundbreaking approach will help anyone make the most of his or her life, free of the major illnesses (such as cancer and heart disease) and minor ailments as well.
About this product: When they vanished fifty thousand years ago, the Protheans left their advanced technology scattered throughout the galaxy. The chance discovery of a Prothean cache on Mars allows humanity to join those already reaping the rewards of the ancients’ high-tech wizardry. But for one rogue militia, the goal is not participation but domination.
Scientist Kahlee Sanders has left the Systems Alliance for the Ascension Project, a program that helps gifted “biotic” children harness their extraordinary powers. The program’s most promising student is twelve-year-old Gillian Grayson, who is borderline autistic. What Kahlee doesn’t know is that Gillian is an unwitting pawn of the outlawed black ops group Cerberus, which is sabotaging the program by conducting illegal experiments on the students.
When the Cerberus plot is exposed, Gillian’s father takes her away from the Ascension Project and flees into the lawless Terminus Systems. Determined to protect Gillian, Kahlee goes with them… unaware that the elder Grayson is, in fact, a Cerberus operative. To rescue the young girl Kahlee must travel to the farthest ends of the galaxy, battling fierce enemies and impossible odds. But how will she be able to save a daughter from her own father? This novel is based on a Mature-rated video game.
About this product: What makes good people do bad things? How can moral people be seduced to act immorally? Where is the line separating good from evil, and who is in danger of crossing it?
Renowned social psychologist Philip Zimbardo has the answers, and in The Lucifer Effect he explains how–and the myriad reasons why–we are all susceptible to the lure of “the dark side.” Drawing on examples from history as well as his own trailblazing research, Zimbardo details how situational forces and group dynamics can work in concert to make monsters out of decent men and women.
Zimbardo is perhaps best known as the creator of the Stanford Prison Experiment. Here, for the first time and in detail, he tells the full story of this landmark study, in which a group of college-student volunteers was randomly divided into “guards” and “inmates” and then placed in a mock prison environment. Within a week the study was abandoned, as ordinary college students were transformed into either brutal, sadistic guards or emotionally broken prisoners.
By illuminating the psychological causes behind such disturbing metamorphoses, Zimbardo enables us to better understand a variety of harrowing phenomena, from corporate malfeasance to organized genocide to how once upstanding American soldiers came to abuse and torture Iraqi detainees in Abu Ghraib. He replaces the long-held notion of the “bad apple” with that of the “bad barrel”–the idea that the social setting and the system contaminate the individual, rather than the other way around.
This is a book that dares to hold a mirror up to mankind, showing us that we might not be who we think we are. While forcing us to reexamine what we are capable of doing when caught up in the crucible of behavioral dynamics, though, Zimbardo also offers hope. We are capable of resisting evil, he argues, and can even teach ourselves to act heroically. Like Hannah Arendt’s Eichmann in Jerusalem and Steven Pinker’s The Blank Slate, The Lucifer Effect is a shocking, engrossing study that will change the way we view human behavior.
About this product: Innovation is an evergreen topic because it is such an essential ingredient for successful growth - and this book provides a new and fascinating perspective on how new innovations can best be found and developed Managers from all kinds of companies will find this book of interest. This book is so well written and is filled with such engaging examples that we expect it to break out beyond a business audience to general readers. It is similar to "The Tipping Point" in terms of tone, readability, and rich, interesting stories, which show how innovative ideas were born in intersections that combined arenas as diverse as card games and sky rises, Palm Pilots and carrots, airplanes and cookies, ants and truck drivers.It offers practical strategies anyone can use to develop novel new ideas big and small, in all areas of life and work. The book's title refers to an explosion of creativity that occurred in Florence during the Renaissance, when the Medici banking family funded creators from many different disciplines to come together to debate, discuss, and discover new ideas. The book is about how any of us can create our own "Medici effects" using the concept of "the intersection".
About this product: An award-winning journalist breaks through the wall of secrecy to reveal the many astonishing ways Wal-Mart's power affects our lives and reaches all around the world.
The Wal-Mart Effect: The overwhelming impact of the world's largest company--due to its relentless pursuit of low prices--on retailers and manufacturers, wages and jobs, the culture of shopping, the shape of our communities, and the environment; a global force of unprecedented nature. Wal-Mart is not only the world's largest company; it is also the largest company in the history of the world. Americans spend $26 million every hour at Wal-Mart, twenty-four hours of every day, every day of the year. Is the company a good thing or a bad thing? On the one hand, market guru Warren Buffett estimates that the company's low prices save American consumers $10 billion a year. On the other, the behemoth is the #1 employer in thirty-seven of the fifty states yet has never let a union in the door.
Though 70 percent of Americans now live within a fifteen-minute drive of a Wal-Mart store, we have not even begun to understand the true power of the company and the many ways it is shaping American life. We know about the lawsuits and the labor protests, but what we don't know is how profoundly the "Wal-Mart effect" is shaping our lives.
Fast Company senior editor Fishman, whose revelatory cover story on Wal-Mart generated the strongest reader response in the history of the magazine, takes us on an unprecedented behind-the-scenes investigative expedition deep inside the many worlds of Wal-Mart. He reveals the radical ways in which the company is transforming America's economy, our workforce, our communities, and our environment. Fishman penetrated the secrecy of Wal-Mart headquarters, interviewing twenty-five high-level ex-executives; he journeyed into the world of a host of Wal-Mart's suppliers to uncover how the company strong-arms even the most established brands; and journeyed to the ports and factories, the fields and forests where Wal-Mart's power is warping the very structure of the world's market for goods. Wal-Mart is not just a retailer anymore, Fishman argues. It has become a kind of economic ecosystem, and anyone who wants to understand the forces shaping our world today must understand the company's hidden reach.
About this product: Updated for After Effects CS4! If you're new to After Effects and want to get up to speed quickly, this new edition of After Effects Apprentice has been created just for you. With 11 core lessons plus a fun final project, you'll quickly get into the program and learn how to tap its potential--whether you want to create motion graphics for a network program, your company's video, or your own independent production.
In this book, you'll get a professional perspective on the most important features a motion graphics artist needs to learn to use this program effectively. You'll learn to creatively edit and combine layers, animate eye-catching titles, replace a screen on a computer monitor, place a studio shot in anew environment, manipulate 3D space, and use effects to generate excitement or enhance the realism of a scene. Easy to follow step-by-step instructions take you through each technique, including projects that encourage you to put your own creative vision to work. You'll learn more than just the tools; you'll learn skills that you can immediately put to work in your own projects.
DVD contains: All exercise source material and projects, guided video tours, and movies of the finished projects.
Key Features: * Full color presentation of professional CS4 workflows * Core motion graphic techniques in 12 engaging lessons * Companion DVD features QuickTime movies and lesson media
About this product: Every advanced society in the galaxy relies on the technology of the Protheans, an ancient species that vanished fifty thousand years ago. After discovering a cache of Prothean technology on Mars in 2148, humanity is spreading to the stars; the newest interstellar species, struggling to carve out its place in the greater galactic community. On the edge of colonized space, ship commander and Alliance war hero David Anderson investigates the remains of a top secret military research station; smoking ruins littered with bodies and unanswered questions. Who attacked this post and for what purpose? And where is Kahlee Sanders, the young scientist who mysteriously vanished from the base–hours before her colleagues were slaughtered?
Sanders is now the prime suspect, but finding her creates more problems for Anderson than it solves. Partnered with a rogue alien agent he can’t trust and pursued by an assassin he can’t escape, Anderson battles impossible odds on uncharted worlds to uncover a sinister conspiracy . . . one he won’t live to tell about. Or so the enemy thinks.
About this product: Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success.
The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more.
Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great.
Rosenzweig identifies nine popular business delusions. Among them:
The Delusion of Absolute Performance: Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks.
The Delusion of Rigorous Research: Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance.
The Delusion of Single Explanations: Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested.
In what promises to be a landmark book, The Halo Effect replaces mistaken thinking with a sharper understanding of what drives business success and failure. The Halo Effect is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure.
Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, The Halo Effect is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves.
About this product: Trish and Chris Meyer share fifteen years of real-world film and video production experience inside the critically acclaimed Creating Motion Graphics with After Effects. More than a step-by-step review of the features in After Effects, you will learn how the program thinks so that you can realize your own visions more quickly and efficiently. This full-color book is jammed full of tips, gotchas, and sage advice that will help you survive whatever your next project throws at you.
Creating Motion Graphics 4th Edition has been heavily revised, reuniting the previous two volumes plus adding detailed coverage of new features introduced in After Effects 7 and CS3 Professional to form one massive, essential reference. The enclosed DVD-ROM contains source footage and project files for the numerous exercises which help reinforce each concept. The DVD also includes over 180 pages of additional information, including lengthy Bonus Chapters on Expressions and Effects.
* Mastering animation through the use of keyframes, motion paths, and the Graph Editor
* Blending imagery using alpha channels, masks, mattes, modes, and stencils
* Building groups and hierarchies through parenting and nested comps
* Extended coverage of type animation, paint tools and 3D space
* Advanced subjects such as keying, motion tracking, expressions, and video issues
* Includes over 180 PDF pages of bonus content on the DVD
* Extensive coverage of the new CS3 features including the Shape and Puppet tools, Brainstorm, per-character 3D text, color management, and more!
Whether you want to win that new account or inspire your family and friends, bestselling author and acclaimed speaker Mark Sanborn shows us how to make every performance count. Every day, we are called to perform— at work, at home, in our communities. But is it possible to make every performance outstanding, the kind that leaves people applauding for an encore?
Mark Sanborn, leadership expert and bestselling author of The Fred Factor, says that anyone can achieve remarkable performance time after time—no matter what their personality, strengths, or weaknesses. In The Encore Effect Sanborn demonstrates, through his own experiences as well as those of the people he’s worked with in his career, how you can cultivate the traits shared by remarkable performers and achieve extraordinary results in all aspects of your life. The secrets lie in five steps:
Passion: The fuel for remarkable performance Prepare: How remarkable performance begins Practice: It won’t make you perfect, but it will make you better Perform: How to engage your audience Polish: Making your performance shine
Whether your “stage” is an office, a sales floor, the boardroom, or your own home, Sanborn’s sound advice and rousing encouragement will help you shine in every situation where it matters most.
BOOK
