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BOOK
The White Man's Burden: Why the West's Efforts to Aid the Rest Have Done So Much Ill and So Little Good
William Easterly
$9.13

About this product:
From one of the world’s best-known development economists—an excoriating attack on the tragic hubris of the West’s efforts to improve the lot of the so-called developing world

In his previous book, The Elusive Quest for Growth, William Easterly criticized the utter ineffectiveness of Western organizations to mitigate global poverty, and he was promptly fired by his then-employer, the World Bank. The White Man’s Burden is his widely anticipated counterpunch—a brilliant and blistering indictment of the West’s economic policies for the world’s poor. Sometimes angry, sometimes irreverent, but always clear-eyed and rigorous, Easterly argues that we in the West need to face our own history of ineptitude and draw the proper conclusions, especially at a time when the question of our ability to transplant Western institutions has become one of the most pressing issues we face.

BOOK
Effort-Less Marketing for Financial Advisors
Steve Moeller
$44.95

About this product:
Use a 5-Step Process to Transform Your Business--and Your Life! If you've ever yearned for a business that would energize rather than drain you, if you've ever known and admired someone who made financial services look easy and fun, then you're ready to learn a new way to market. A way that doesn't require so much of your time and energy. A way that requires less effort. Effort-Less Marketing is based on author Steve Moeller's extensive research and refinement of the best strategies to build a financial advisory practice, as well as key marketing principles that work just as well for financial advisors as they do for such customer-savvy giants as Saturn and Nike. You'll toss aside conventional, exhausting sales techniques for a newer, easier way. With these 5 steps, you'll take the guesswork out of reaching the wealthiest and most enjoyable clients, make referral-gathering a no-brainer, and completely revitalize your business.

BOOK
Heroic Efforts: The Emotional Culture of Search and Rescue Volunteers
Jennifer Lois
$21.00

About this product:
Many search and rescue workers voluntarily interrupt their lives when they are called upon to help strangers. They awake in the middle of the night to cover miles of terrain in search of lost hikers or leave work to search potential avalanche zones for missing skiers, snowboarders, and snowmobilers in blizzard conditions. They often put their own lives in danger to rescue stranded, hypothermic kayakers and rafters from rivers.

Drawing on six years of participant observation and in-depth interviews, Jennifer Lois examines the emotional subculture of "Peak," a volunteer mountain-environment search and rescue team. Rescuers were not only confronted by physical dangers, but also by emotional challenges, including both keeping their own emotions in check during crisis situations, and managing the emotions of others, such as those they were rescuing. Lois examines how rescuers constructed meaning in their lives and defined themselves through their heroic work.

Heroic Efforts serves as an easy to understand sociological introduction to the ways emotions develop and connect us to our surroundings, as well as to the links between the concept of heroism and other sociological theories such as those on gender stereotypes and edgework.

BOOK
Effort and Excellence in Urban Classrooms: Expecting and Getting, Success With All Students
Dick Corbett
$48.54

About this product:
This timely volume reveals in great detail how educators closed the "performance gap" for low-income students by linking expectations and results. Drawing heavily on the words and experiences of students, teachers, and parents, this book describes how students who traditionally had not succeeded academically in school began to do so. Effort and Excellence in Urban Classrooms demonstrates just how this was done by including in-depth descriptions of classrooms and schools where students began succeeding when educators assumed the responsibility for their success, data-based discussion of teachers' views on parental involvement in schools and parents' views of teachers' and schools' actions on behalf of students, identification of the kinds of support that schools and districts must provide if educators are to be successful, and an unrelenting emphasis on how educators enabled students to be motivated and to produce high-quality work

BOOK
Martial Mechanics: Maximum Results with Minimum Effort in the Practice of the Martial Arts
Phillip Starr
$10.27

About this product:
Interest in a wide range of martial arts grows exponentially each year, but few practitioners understand the scientific forces that underlie these arts. The originators of ancient traditional systems intuitively grasped the body mechanics behind their disciplines, and thus were capable of generating uncanny striking force. Contemporary students, on the other hand, often fail to achieve the high levels of technical proficiency they desire because they are unaware of these laws and how they work in a martial arts context.

Drawing on the author’s decades of experience as both student and teacher, Martial Mechanics explains, in humorous, easy-to-understand language, how physics and kinesiology affect martial arts techniques and how readers can best utilize them to make them faster, more powerful, and hence more effective in actual combat. Featuring black-and-white photographs throughout, Martial Mechanics is written for both internal and external martial artists, mixed martial arts practitioners with an interest in competition or self-defense, students of kung fu, karate, taekwondo, muay thai boxing, kickboxing, wing chun, and more. Even many of the traditional grappling arts utilize certain striking techniques, and their disciples as well can improve their percussive skills with this practical guide.

BOOK
Romancing Your Wife: A Little Effort Can Spice Up Your Marriage
Daniel W. Smith
$5.74

About this product:

Debra White Smith, author of Romancing Your Husband (more than 75,000 copies sold), and her husband, Daniel, show husbands how to make their marriages sparkle! Exploring how to woo their wives and turn their marriages into ardent romances, men will discover that—

  • helping with housework without being asked is as romantic as bringing her flowers
  • “little gestures” create a loving atmosphere
  • tender words and gentle hugs without sexual overtures are vital
  • letting her know she’s more important than everything makes her feel special
  • talking and sharing are crucial to a lively relationship

Romancing Your Wife helps husbands and wives realize their marriages can be more dynamic, more passionate, and more intimate than they thought possible!

BOOK
Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
Steven Van Yoder
$11.49

About this product:
The best clients and customers are those that seek you out because they've already heard of you. Get Slightly FamousT shows how to build visibility and credibility by making yourself a thought leader and indispensable resource to your potential clients and customers. This expanded new edition provides a toolbox of strategies for: Getting consistent media attention; Using speaking engagements to cultivate your target market; Becoming a center of influence within your industry; Leveraging the Internet and Web 2.0 to its full potential;Creating ancillary info-products that supplement your income and build public awareness.

BOOK
Logical Effort: Designing Fast CMOS Circuits (The Morgan Kaufmann Series in Computer Architecture and Design)
David Harris
$45.00

About this product:

Designers of high-speed integrated circuits face a bewildering array of choices and too often spend frustrating days tweaking gates to meet speed targets. Logical Effort: Designing Fast CMOS Circuits makes high speed design easier and more methodical, providing a simple and broadly applicable method for estimating the delay resulting from factors such as topology, capacitance, and gate sizes.

The brainchild of circuit and computer graphics pioneers Ivan Sutherland and Bob Sproull, "logical effort" will change the way you approach design challenges. This book begins by equipping you with a sound understanding of the method's essential procedures and concepts-so you can start using it immediately. Later chapters explore the theory and finer points of the method and detail its specialized applications.

* Explains the method and how to apply it in two practically focused chapters.
* Improves circuit design intuition by teaching simple ways to discern the consequences of topology and gate size decisions.
* Offers easy ways to choose the fastest circuit from among an array of potential circuit designs.
* Reduces the time spent on tweaking and simulations-so you can rapidly settle on a good design.
* Offers in-depth coverage of specialized areas of application for logical effort: skewed or unbalanced gates, other circuit families (including pseudo-NMOS and domino), wide structures such as decoders, and irregularly forking circuits.
* Presents a complete derivation of the method-so you see how and why it works.

BOOK
The Elements of Effort: Reflections on the Art and Science of Running
John Jerome
$0.30

About this product:
John Jerome, a veteran runner and writer, means this book to be the fitness analogue to Strunk and White's The Elements of Style, which is considered an indispensable guide to writers and those who aspire to write. It's hard to say whether or not The Elements of Effort will prove equally valuable to runners and those who aspire to run, but it's sure fun to read. Jerome combines information on exercise physiology with commonsense advice on how and why to train, and with whimsical thoughts about which running injuries sound most impressive at parties. It's a short book, but if you're a runner, you won't find a more engaging and enlightening two-hour read.

BOOK
Buffalo Nation: American Indian Efforts to Restore the Bison (Bison Original)
Ken Zontek
$9.17

About this product:

The gruesome story of the devastation of buffalo herds in the late nineteenth century has become uncomfortably familiar. A less familiar story, but a hopeful one for the future, is Ken Zontek’s account of Native peoples’ efforts to repopulate the Plains with a healthy, viable bison population. Interspersing scientific hypothesis with Native oral traditions and interviews, Buffalo Nation provides a brief history of bison and human interaction from the Paleolithic era to present preservation efforts.
 
Zontek’s history of bison restoration efforts is also a history of North American Native peoples’ pursuit of political and cultural autonomy, revealing how Native peoples’ ability to help the bison has fluctuated with their overall struggle. Beginning in the 1870s, Native North Americans established captive bison breeding programs despite the Wounded Knee Massacre and a massive onslaught on Native cultural and religious practices. These preservation efforts were so successful that a significant percentage of bison today carry the bloodlines of these original Native-sponsored herds. At the end of the twentieth century, more than fifty tribes banded together to form the Intertribal Bison Cooperative. This group has made significant progress in restoring bison herds in the United States, while Canadian First Nations work with national parks and other government entities to select and manage free-ranging herds.
 
Buffalo Nation offers insights into the ways that the Native North American effort to restore the buffalo nation inspires discourse in cultural perseverance, environmentalism, politics, regionalism, spirituality, and the very essence of human-animal interaction.
(20071101)
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